THE   MASHUP EXCHANGE IS HERE! Unleash Your Inner Merchant
We’ve got the  Code The   Genetic  Code <ul><li>Use our heritage to reinvent business thru  </li></ul><ul><li>Web 2.0 tech...
What is the Serena Mashup Exchange?
What Analysts are saying Forrester  May 2008 The Mashup Opportunity How To Make Money In The Evolving Mashup Ecosystem  Fo...
Extend  your   reach & diversify channels Explore  new technologies & be first to market Differentiate  your product set a...
Mashup Exchange vs. TheThatExchange
What you get – for free   Be profiled on the Exchange Build your own private and public communities Post and promote your ...
One Exchange to rule them all MicroExchange: Secured Private Free MicroMarket: For Sale F $ F F F F $ F $     
ISV’s and Platform Providers Mashers Business Consumers
For ISV’s and Platform Providers
For Mashers
For Business Consumers
Do you know a process?
JUST  !@#$%  IT! Now what?
Answers  For Your  Questions Abed Farhan [email_address] + 360 844 5731
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Mashup Exchange Standard Deck 1 0 (2)

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Serena Mashup Exchange

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  • Mashup Exchange Standard Deck 1 0 (2)

    1. 1. THE MASHUP EXCHANGE IS HERE! Unleash Your Inner Merchant
    2. 2. We’ve got the Code The Genetic Code <ul><li>Use our heritage to reinvent business thru </li></ul><ul><li>Web 2.0 technologies and </li></ul><ul><li>user-driven transformations </li></ul>15,000 organizations world-wide 96 of Fortune 100 27-year expertise in application management and productivity
    3. 3. What is the Serena Mashup Exchange?
    4. 4. What Analysts are saying Forrester May 2008 The Mashup Opportunity How To Make Money In The Evolving Mashup Ecosystem Forrester April 2008 Enterprise Mashups: Lead, Don’t Follow Be Prepared, Because Mashups Will Enchant And Empower Business Users  Market IQ on Enterprise 2.0
    5. 5. Extend your reach & diversify channels Explore new technologies & be first to market Differentiate your product set and add value to core competency Align your strategy with Web 2.0 and SaaS services. “It is going to the cloud.” What’s the point? Aggressive, Innovative Mashup Campaigns - 1.2m+ hits on youtube Non-competing Business Model
    6. 6. Mashup Exchange vs. TheThatExchange
    7. 7. What you get – for free Be profiled on the Exchange Build your own private and public communities Post and promote your Serena Business Mashups Use Serena’s marketing campaigns & tools FREE Tutorials & Advice from Expert Mashers Free Software, No Fees, No Points Download free pre-built mashups
    8. 8. One Exchange to rule them all MicroExchange: Secured Private Free MicroMarket: For Sale F $ F F F F $ F $     
    9. 9. ISV’s and Platform Providers Mashers Business Consumers
    10. 10. For ISV’s and Platform Providers
    11. 11. For Mashers
    12. 12. For Business Consumers
    13. 13. Do you know a process?
    14. 14. JUST !@#$% IT! Now what?
    15. 15. Answers For Your Questions Abed Farhan [email_address] + 360 844 5731

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