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Research methodology
Research methodology
Research methodology
Research methodology
Research methodology
Research methodology
Research methodology
Research methodology
Research methodology
Research methodology
Research methodology
Research methodology
Research methodology
Research methodology
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Research methodology

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Transcript

  • 1. RESEARCH METHODOLOGY
  • 2. RESEARCH
    “Research is a systematized effort to gain new knowledge”.      
    -Redman and Mory.
    • The purpose of research is to discover answers through the application of scientific procedures.
      
  • 3. What’s the Difference Between “Method” and “Methodology”? 
    Method:  
    Techniques for gathering evidence
    The various ways of proceeding in gathering information
     
    Methodology:
    The underlying theory and analysis of how research does or should proceed, often influenced by discipline
  • 4. Research method & methodology
    According to Sandra Harding:
    “A research method is a technique for (or way of proceeding in) gathering evidence" while "methodology is a theory and analysis of how research does or should proceed"
  • 5. "It is the theory that decides what can be observed."
    - Albert Einstein
  • 6. Significance of research
    • Throws light on risks and uncertainty
     
    • Identify alternative courses of action
     
    • Helps in project identification
    • 7. Solves investment problems
    • Solves pricing problems
     
    • Solves allocation problems
     
    • Solves various operational and planning problems of business and industry
     
    • Provides the basis for all government policies in our economic system.
  • Characteristics of Research 
    • Research is directed towards the solution of a problem.
    • 8. Research is based upon observable experience or empirical evidence.
    • 9. Research demands accurate observation and description.
    • Research involves gathering new data from primary sources or using existing data for a new purpose.
    • 10. Research activities are characterized by carefully designed procedures.
    • 11. Research is carefully recorded and reported
  • TYPES OF RESEARCH 
    Applied -Fundamental Research
                   Applied Research or Action Research is carried out to find solution to a real life problem requiring an action or policy decision. 
                   Fundamental Research which is also known as basic or pure research is undertaken for the sake of knowledge without any intention to apply it in practice.
  • 12.
    • Quantitative VsQualitative Research
     
                   Quantitative Research is employed for measuring the quantity or amount of a particular phenomena by the use of statistical analysis.
                       
                   Qualitative Research is a non-quantitative type of analysis which is aimed at finding out the quality of a particular phenomenon.
  • 13. Conceptual Vs Empirical Research
     
                   Conceptual Research is generally used by philosophers and thinkers to develop new concepts or to reinterpret existing ones. 
                   Empirical Research is a data based research which depends on experience or observation alone. It is aimed at coming up with conclusions without due regard for system and theory.
  • 14. Conclusion:
    Research is an endeavourwhich helps to discover answers to intellectual and practical problems through the application of scientific method.
  • 15. THANK YOU!
    BY
    MADHURI

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