Mass Interpersonal Persuasion:
An Early View of a New Phenomenon
Persuasive Technology Lab
Cordura Hall 122
Stanford, CA 94305
Abstract: In 2007 a new form of persuasion emerged: mass interpersonal
persuasion (MIP). The advances in online social networks now allow
individuals to change attitudes and behaviors on a mass scale. MIP has six
components: persuasive experience, automated structure, social distribution,
rapid cycle, huge social graph, and measured impact. Before t
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