Social Media - First Steps To Internet Success

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Gave this presentation to 500 people at the Social Media Millionaire Summit on 22nd April.

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Social Media - First Steps To Internet Success

  1. 1. First Steps To Internet Success How To Use Social Media To Build Your Internet Business KAVIT HARIA facebook.com/kavitharia twitter.com/kavitharia linkedin.com/in/kavitharia
  2. 2. Imagine This...
  3. 3. Imagine You Have A Business Online That Caters For A Particular Target Group... Who Become Your Raving Fans Because You Service Their Needs.
  4. 4. Imagine You Have Money Coming Into Your Business Every Single Day (i.e. A Healthy CashFlow)
  5. 5. Imagine You Work Just 3-5 Hours Every Day - Tweaking, Monitoring, Communicating, Creating & Smiling
  6. 6. Imagine The Amount Of Free Time You’d Have To Do What You Want, Spend Time With Friends & Family, Travel To Your Favourite Destinations And Live A Content Lifestyle.
  7. 7. Imagine The Free Time You Have To Learn To Play That Instrument, Learn A New Skill (Cooking, Language, Wine Tasting, Etc).
  8. 8. Imagine The Places In The World You Could Travel... ... Without Having To Ask The Boss If You Can Have Just One Week Off. Now You Can Take As Much Time Off As You Want.
  9. 9. I Don’t Need To Tell You This... Having Your Very Own Internet-Based Business Can Give You This And More.
  10. 10. You Are The Captain Of Your Ship.
  11. 11. How You Want To Live Your Life Is Entirely Up To You.
  12. 12. Why An Internet Business? 1. Run your biz from ANYWHERE in the world 2. You don’t really have to be TECH savvy 3. Work ONCE. Get paid on AUTOPILOT. 4. Do this from the comfort of your home 5. You can do this in your SPARE TIME! 6. It is the most REWARDING business :-)
  13. 13. So How Did I Get Started Online...
  14. 14. Actually It Goes Way Back To The Days When I Was A Musician On The Streets Of London As A Tabla Player; That’s A Type Of Indian Drum.
  15. 15. Life Was Hard. Gigs Were Few And Far Between And I Was Getting Pretty Low On Cash.
  16. 16. People Started Feeling Sorry For Me, Pitying Me, And I Hated It. I Knew I Needed Cash But I Didn’t Know Where To Get It.
  17. 17. And Then I Heard About People Selling Ebooks And Books Online. Well, People Thought I Was Stupid, And That It Wouldn’t Be Possible For Someone Like Me To Do.
  18. 18. But Boy Did I Prove Them Wrong When I Had £1,000s Each Month Go Into My Pocket. Better Still, Once Automated, I Was Free To Whatever Else I Wanted To Do!
  19. 19. I Learnt That Mastering Promotion Strategies Via The Internet Is Key To My Financial Success.
  20. 20. • I have been doing this since 2004. • I run my company Insider Music Business - pretty much fully outsourced - makes 6 figures a month • I run Profits 4 Plumbers • I travel the world every few months; for few months at a time.
  21. 21. Company Website www.InsiderMusicBusiness.com
  22. 22. Company Squeeze Page www.InsiderMusicBusiness.com
  23. 23. DVD Product Sales Page www.InsiderMusicBusiness.com/products/
  24. 24. eProduct Websites www.RecordLaunchProcess.com
  25. 25. eProduct Websites www.Wellness-Junction.com
  26. 26. www.Profits4Plumbers.com
  27. 27. As A Result, I Sell Information Products And Training. I Work 3-4 Solid Hours A Day. And Best Of All I Can Travel Wherever & Whenever I Want.
  28. 28. Sept & Oct - Toured Africa Jan & Feb - Toured India Checking Internet A Total Of 7 Times And Still Making Money.
  29. 29. Photo - Looking At Table Mountain From Robben Island
  30. 30. Photo - On Dune 45 In Namib Desert
  31. 31. Photo - Lake Malawi, 2009.
  32. 32. Photo - Giant Tortoises at Prison Island
  33. 33. Photo - Natural Sunset In Zanzibar!
  34. 34. Where I Come In... I Want To Give You The Step- By-Step Action Plan To Building Your Very Own Money-Making Social Media Business Today.
  35. 35. ARE YOU READY?
  36. 36. BEFORE WE BEGIN: The Most Important Thing For Your Biz Success Is...
  37. 37. RELATIONSHIP BUILDING!
  38. 38. RELATIONSHIP BUILDING! Create Conversation Engage & Interact People Sharing Quotes/Inspiration Create Drama/Stories
  39. 39. Social Media Is Editable Popular Conversational Ever-changing Engaging Historical
  40. 40. New Media For A New World The World of Traditional Media The World of Social Media Scarcity Mentality Abundant Mentality Hierarchy/ Chain Web/ Cycle Function vs. Design Purpose at Hand Tell Talk Institutional Control Consumer Control Contrived Open and Honest Time-Delayed Real-Time Print, TV, Radio, Person Traditional + Web + Cell
  41. 41. 4 Step Process
  42. 42. Step #1 Identify Your Niche
  43. 43. Top Questions To Ask Yourself 1. What are my core motivations? 2. What makes me come alive? 3. What subjects do I know the most about? 4. What topics do I want to learn about? 5. What are my hobbies? “The More Clarity I Have The More Money I Will Make”
  44. 44. Tools To Establish Your Market 1. Google Keyword Tool 2. www.ppcwebspy.com 3. www.marketsamurai.com
  45. 45. Step #2 Create Your Product
  46. 46. What Are You Going To Sell? Who Is The Ideal Client?
  47. 47. Affiliate Products VS Own Products
  48. 48. My Opinion - Continuity Is The Best 1. Fixed continuity provides regular income. 2. Fixed continuity provides the customer with a view of the start and finish. 3. Fixed continuity is easy to measure. 4. Once you create a fixed continuity programme, you don’t have to keep creating.
  49. 49. www.clickbank.com Click on Marketplace
  50. 50. Step #3 Create Your Website
  51. 51. TRAFFIC SQUEEZE SALES THANKS PAGE PAGE PAGE AWEBER
  52. 52. Squeeze Page • Headline • Video (telling people who you are, what you’ve got and how they can get it) • Opt-in form
  53. 53. Website Building Resources 1. Domain - $9.69 - www.namecheap.com 2. Hosting - $100/year - www.dreamhost.com Coupon Code -- “FIRSTSTEPS” 3. Aweber Email List Tool ($1 for 30 Day Trial) http://setupmytrial.aweber.com 4. Collect payments - www.paypal.com
  54. 54. 12 Step Sales Page Template 1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6. Give social proof
  55. 55. 12 Step Sales Page Template 7. Make your offer 8. Inject scarcity 9. Give a guarantee 10. Call to action 11. Give a warning 12. Close with a reminder
  56. 56. Sales Page Tips • The purpose of this page is only to Sell. Nothing else. Don’t add anything that diverts the prospect away. • If you can add a video that tells a story using the 12-step formula, you’ll get an even better result. Meaning more £££ in your pocket.
  57. 57. Step #4 Develop Traffic Systems
  58. 58. 1
  59. 59. Facebook fan pages
  60. 60. Facebook fan pages 1. Set up page and add all your details
  61. 61. Facebook fan pages 1. Set up page and add all your details 2. Add boxes; add your optin.
  62. 62. Facebook fan pages 1. Set up page and add all your details 2. Add boxes; add your optin. 3. Promote your webpage.
  63. 63. Facebook fan pages 1. Set up page and add all your details 2. Add boxes; add your optin. 3. Promote your webpage. 4. Get people to your optin.
  64. 64. 10 Laws Of FB Advertising
  65. 65. 10 Laws Of FB Advertising 1. FB is least effective at direct sales
  66. 66. 10 Laws Of FB Advertising 1. FB is least effective at direct sales 2. Create a greater volume of ads that target less people
  67. 67. 10 Laws Of FB Advertising 1. FB is least effective at direct sales 2. Create a greater volume of ads that target less people 3. Friend user before you sell to them
  68. 68. 10 Laws Of FB Advertising 1. FB is least effective at direct sales 2. Create a greater volume of ads that target less people 3. Friend user before you sell to them 4. Understand your market and demographics thoroughly
  69. 69. 10 Laws Of FB Advertising 1. FB is least effective at direct sales 2. Create a greater volume of ads that target less people 3. Friend user before you sell to them 4. Understand your market and demographics thoroughly 5. Set advertising budgets with a goal in mind - know clearly what you want to achieve
  70. 70. 10 Laws Of FB Advertising
  71. 71. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly
  72. 72. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages
  73. 73. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages 8. Split Test Ads By Demographic
  74. 74. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages 8. Split Test Ads By Demographic 9. Develop Creative Ad Copy
  75. 75. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages 8. Split Test Ads By Demographic 9. Develop Creative Ad Copy 10. Don’t Over Target Or Spam.
  76. 76. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages 8. Split Test Ads By Demographic 9. Develop Creative Ad Copy 10. Don’t Over Target Or Spam.
  77. 77. Next Strategy...
  78. 78. 2
  79. 79. Twitter page
  80. 80. Twitter page 1. Set up your Twitter.com account.
  81. 81. Twitter page 1. Set up your Twitter.com account. 2. Search for related accounts based on your keywords.
  82. 82. Twitter page 1. Set up your Twitter.com account. 2. Search for related accounts based on your keywords. 3. Add 300 a day. They will follow back.
  83. 83. Twitter page 1. Set up your Twitter.com account. 2. Search for related accounts based on your keywords. 3. Add 300 a day. They will follow back. 4. Post tips, quotes, ideas, linking back to your site. Plus affiliate.
  84. 84. Twitter page 1. Set up your Twitter.com account. 2. Search for related accounts based on your keywords. 3. Add 300 a day. They will follow back. 4. Post tips, quotes, ideas, linking back to your site. Plus affiliate. 5. Repeat in 10 accounts.
  85. 85. Link up Twitter, LinkedIn, Facebook, etc. Create contests that include participation Create multiple accounts and link up with www.socialoomph.com
  86. 86. Automated Tweet Formula
  87. 87. Automated Tweet Formula 1. Send out a blatant ad tweet on every 10th message.
  88. 88. Automated Tweet Formula 1. Send out a blatant ad tweet on every 10th message. 2. Send out inspiring quotes - people love these and follow you for them. (Get them from quotegarden.com)
  89. 89. Automated Tweet Formula 1. Send out a blatant ad tweet on every 10th message. 2. Send out inspiring quotes - people love these and follow you for them. (Get them from quotegarden.com) 3. Ask topical questions related to the news and use hashtags to get found.
  90. 90. Automated Tweet Formula 1. Send out a blatant ad tweet on every 10th message. 2. Send out inspiring quotes - people love these and follow you for them. (Get them from quotegarden.com) 3. Ask topical questions related to the news and use hashtags to get found. 4. Include other people’s Twitter ID in your status so you can spread out.
  91. 91. 3
  92. 92. YouTube Cash Strategy
  93. 93. YouTube Cash Strategy 1. Write out 10 most pressing questions in your niche.
  94. 94. YouTube Cash Strategy 1. Write out 10 most pressing questions in your niche. 2. Record them. 2-3 minutes each.
  95. 95. YouTube Cash Strategy 1. Write out 10 most pressing questions in your niche. 2. Record them. 2-3 minutes each. 3. Put them on Youtube.
  96. 96. YouTube Cash Strategy 1. Write out 10 most pressing questions in your niche. 2. Record them. 2-3 minutes each. 3. Put them on Youtube. 4. Title, Description, Tags - most important to getting traffic.
  97. 97. YouTube Cash Strategy 1. Write out 10 most pressing questions in your niche. 2. Record them. 2-3 minutes each. 3. Put them on Youtube. 4. Title, Description, Tags - most important to getting traffic. 5.You will get a lot of traffic back :-)
  98. 98. Next Slide: The Social Media Landscape
  99. 99. STUMBLEUPON TWITTER USTREAM LAST.FM DOCSTOC BLOGCATALOG YOUTUBE FLICKR FACEBOOK MYBLOGLOG SCRIBD DIGG BEBO LINKEDIN ORKUT SQUEEZE POWNCE REDDITT SQUIDOO SLIDESHARE SALES MYSPACE HUBPAGES
  100. 100. STUMBLEUPON TWITTER USTREAM LAST.FM DOCSTOC BLOGCATALOG YOUTUBE FLICKR FACEBOOK MYBLOGLOG SCRIBD DIGG BEBO LINKEDIN ORKUT SQUEEZE POWNCE REDDITT SQUIDOO SLIDESHARE SALES MYSPACE HUBPAGES
  101. 101. SOCIAL MEDIA MAP
  102. 102. CONTENT IS KING!
  103. 103. SUMMARY
  104. 104. • Step #1 - Discover your niche
  105. 105. • Step #1 - Discover your niche • Step #2 - Brainstorm your niche into specific modules/chunks of content
  106. 106. • Step #1 - Discover your niche • Step #2 - Brainstorm your niche into specific modules/chunks of content • Step #3 - Decide what kind of product to create. Weekly fixed continuity lessons are great. CD/ DVDs are great products as well. Find affiliate products from Clickbank.
  107. 107. • Step #1 - Discover your niche • Step #2 - Brainstorm your niche into specific modules/chunks of content • Step #3 - Decide what kind of product to create. Weekly fixed continuity lessons are great. CD/ DVDs are great products as well. Find affiliate products from Clickbank. • Step #4 - Get domain and hosting
  108. 108. • Step #1 - Discover your niche • Step #2 - Brainstorm your niche into specific modules/chunks of content • Step #3 - Decide what kind of product to create. Weekly fixed continuity lessons are great. CD/ DVDs are great products as well. Find affiliate products from Clickbank. • Step #4 - Get domain and hosting • Step #5 - Set up your squeeze page and freebie for giveaway in order to grow a list
  109. 109. • Step #6 - Open an Aweber account
  110. 110. • Step #6 - Open an Aweber account • Step #7 - Register at Clickbank and Paydotcom
  111. 111. • Step #6 - Open an Aweber account • Step #7 - Register at Clickbank and Paydotcom • Step #8 - Setup your Facebook Fan page. Invite all your personal friends to join.
  112. 112. • Step #6 - Open an Aweber account • Step #7 - Register at Clickbank and Paydotcom • Step #8 - Setup your Facebook Fan page. Invite all your personal friends to join. • Step #9 - Set up your Twitter account and add 300 people a day by searching for related accounts
  113. 113. • Step #6 - Open an Aweber account • Step #7 - Register at Clickbank and Paydotcom • Step #8 - Setup your Facebook Fan page. Invite all your personal friends to join. • Step #9 - Set up your Twitter account and add 300 people a day by searching for related accounts • Step #10 - Start finding and writing quality updates, quotes, comments, ideas, strategies and link back to your website.
  114. 114. CAN YOU DO THIS?
  115. 115. Introducing the... “Getting Started Online Mentoring Programme”
  116. 116. Described As The Most Practical, Zero OverLoad, Hand-In-Hand Program To Building Your Money Making Website
  117. 117. 3-Day Hands-On “Social Media Workshop” 18-20 June 2010 (£1,997 Value) AVAILABLE ONLY FOR 15 PEOPLE
  118. 118. Here’s A Selection Of People Who Have Followed Through And Gotten Results:
  119. 119. Andrew Bridgewater CLIENT CASE STUDY: www.ByeByeBabyBelly.com www.ByeByeBeerBelly.com Attended Hands-On Workshop In Feb 09 Took 10 Days To Build New Site Making $500 Ebook Sales + Consulting Biz
  120. 120. “Weʼve been on our laptops for the weekend and learning useful material to put into practice immediately. I now know how to drive traffic to the site and make simple changes to my website. Simple stuff I would have had to pay others. I feel in control. If youʼre watching this you need to go along to the workshop. You wonʼt regret it.” - Andrew Bridgewater, www.byebyebabybelly.com
  121. 121. Paul Brackley CLIENT CASE STUDY: www.MillionairePlumber.com Attended Hands-On Workshop In Dec 08 Took 3 Weeks To Build Site Generates Over $1,000 A Month In Ebook Sales
  122. 122. Paul Brackley CLIENT CASE STUDY: www.MarketingForTrades.com/freecd Attended 2 Day Workshop In Dec 08 Took 1 Week To Build Site 5 CDs A Day Via Minimal PPC Campaign Upsells £297/Mo Continuity Program
  123. 123. “I have a lot of knowledge as I have been around the internet marketing industry, but Iʼve been at a loss, unable to put the pieces together. This course has done that for me, putting it all together. This has been extremely clear and Iʼm very excited and that excitement comes from knowledge. Before all Iʼve done is just listen to people and they tell us what to do, this course has actually shown me what to do on my laptop.” - Sonny Walia, www.HighFlyersNetwork.com
  124. 124. “Itʼs been an amazing course. I didnʼt know very much at all about internet marketing and Iʼve now come away with all the tools I need to build a profitable business. If you get a chance do come on one of the courses. They are very very much worth it.” -Dominic Francis-Smith
  125. 125. “Absolutely brilliant. Iʼve come away with some amazing strategies Iʼm going to implement with plans all set up. All in all, if anybody really wants to make a choice and decision to move forward, then Kavit Haria is the way to go.” -Ciaran Doyle, www.CiaranDoyle.com
  126. 126. “Iʼve just finished the course with Kavit and it was absolutely wonderful. I had started a website a while ago and it was coming along but with this course what Iʼve managed to “Itʼs been an amazing course. I get is the whole framework... didnʼt know very much at all how to drive traffic to it... I have about internet marketing and got a very clear idea of what it Iʼve now come away with all the all entails, which direction it tools I need to build a goes in and what I have to do profitable business. If you get a to get the whole thing up and chance do come on one of the running and to make money. courses. They are very very much Probably one of the best, if worth it.” not the best workshop I have -Dominic Francis-Smith ever done.” -Max Alter, www.MyHealthyBreakfast.com
  127. 127. “Iʼve thoroughly enjoyed it. Itʼs been a huge amount of content, almost blown my mind. Iʼve got so much to trawl through, strategies to think about and ultimately Iʼve got enough to put together a money-making business and Iʼm doing it right now. The funnel strategy Kavit was talking about was really really useful to me.” - John Brant, www.jbexecutivecoaching.co.uk
  128. 128. Paul Barnett CLIENT CASE STUDY: www.Access-Databases.com Attended Hands-On Workshop In Dec 08 Took 1 Week To Build Site Sells Over 15 Different Products, Courses, Software Main Continuity Itself Generates Over $2k/mo Overall Business In Excess Of $5k Monthly
  129. 129. “Iʼve attended this workshop several times. Each time I learn something new. My business has grown leaps and bounds from the discussions and lessons from Kavit. The workshop showed me how to actually, practically put it all into place - something that isnʼt done elsewhere. I thoroughly recommend you sign up. - Paul Barnett, www.Access-Databases.com
  130. 130. 3-Day Hands-On “Social Media Workshop” 18-20 June 2010 (£1,997 Value) AVAILABLE ONLY FOR 15 PEOPLE
  131. 131. Complete “Plug & Profit” Website Template System (£197 Value)
  132. 132. Internet Business Masterclass Home Study Course (£497 Value)
  133. 133. Entire “NEWBIES” Online Training System (£1,970 Value)
  134. 134. BEST OF THE BEST: Fornightly Mentoring Calls With Kavit Haria For Six Months (£2,997 Value)
  135. 135. You’re getting a full website template, plus a complete training system to get your website up in a weekend. With my follow-up support at any time you require by e-mail, Skype and phone.
  136. 136. Although There’s A Lot Of Training Here, Nothing Beats The Hand-Holding You Are Going To Receive From My Expert Team & I.
  137. 137. Therefore... I must stress... This is only for 15 people! And this is only for today So please act now.
  138. 138. So In Trying To Make It Fair And Affordable To You...
  139. 139. I Will NOT Charge You The Entire VALUE Price Of £8,055
  140. 140. I Will NOT Even Charge You £4,997
  141. 141. I Will NOT Even Charge You £3,997
  142. 142. I Will NOT Even Charge You £2,997
  143. 143. I Will NOT Even Charge You £1,997
  144. 144. Your Investment In This Entire Training Is Just... £1,497
  145. 145. What’s Included Value 3-day Social Media Workshop, 18-20 June £1, 997 Website Templates System For Your Social Profiles, Product Pages, Affiliate Pages, Etc £197 Internet Business Masterclass Home Study Course £497 Madrisa Ski Chalet Tapes 8-DVD Set £397 BEST BIT: Personal Mentoring Calls, Every Two Weeks For 6 Months, With Kavit Haria £2,997 BONUS: Entire “Newbies” Collection of Online Training, which includes £1,970 10 different labels (£197 each) Your Total Value Is £8,055.00 Your Investment Today Is Just £1,497.00
  146. 146. Join Me Today And You’ll Experience Everything RISK-FREE. All The Risk To Deliver Is On Me.
  147. 147. That Means, If You’re Not Happy By The End Of The Course, Ask Me & You’ll Receive A Full Refund.
  148. 148. Everything Today £1,497. Easy Instalment Plan To Help You Attend: £597 Today, And 2 More Monthly Payments Of £597 THERE ARE JUST 15 SPACES AVAILABLE!
  149. 149. Call Us Now On 020 8133 7437 To Book Your Space. Quote “SlideShare”

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