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Waco Plan Draft Presentation022410v2
 

Waco Plan Draft Presentation022410v2

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    Waco Plan Draft Presentation022410v2 Waco Plan Draft Presentation022410v2 Presentation Transcript

    • • – • – • – – • •
    • Starter Circulator A Short term Length: 3 mile one-way circulator Cost: $15-35 million Benefits: • Links downtown to Baylor • 3 blocks from existing transit center Challenges: • At-grade cross of rail line can be minimized if we go over near the river • Somewhat limited redevelopment opportunities
    • East Waco Circulator A Short term Length: 3.25 mile one-way circulator Costs: •streetcar is roughly $30 million • BRT would be 50% of the cost of streetcar Benefits: • Links downtown to Quinn Campus • Bus Rapid Transit option could be employed quickly to establish corridor • Significant reinvestment opportunity along Elm and in surrounding neighborhoods Challenges: • Washington bridge is weight restricted- but Franklin can be used
    • 4th and 5th Circulator Medium term Length: 3 mile one-way circulator Cost: $15- $30 million Benefits: •Links downtown to zoo, and residential areas in between •Works well as one-way circulator, since stations would be only one block apart and 0.25 miles between each •Expand reinvestment opportunities into northwest neighborhoods and along riverfront extending north
    • Library Circulator Long term Length: 2.5 mile one-way circulator Cost: $10-25 million Benefits: • Link library with transit center and easy transfer to downtown or other nodes on transit network • One-way circulator works well with transit stops two blocks apart and 0.25 between each on route
    • Outer Corridor Long term Length: 8 mile two-way circulator Cost: $10 million per mile Benefits: • Connects major activity centers around downtown including; Downtown, Baylor, Zoo, Waterfront • Possibility of linking to Transit Center along Franklin and Webster
    • Full System Characteristics: • Integrated system with downtown as central hub • Take advantage of one-way couplets for one-way circulator options • Radiates investment opportunity around downtown Functional Considerations: • Could operate as streetcar or bus rapid transit • BRT could be used in immediate term to establish corridors and build ridership • BRT is about 50% of capital cost of streetcar • Streetcar has lower long term maintenance costs however •Consider the future option to connect to high speed rail system
    • Pearl District 1. Brownfield cleanup: 35 acres reclaimed from rail yards 2. Demolition of the Lovejoy bridge ramp 3. Housing Variety – live/work, condominium, apartment, affordable, townhouses, senior affordable 4. Green Spaces - the heart of the neighborhood 5. Streetcar – linking central business district to Pearl District and NW 23rd
    • Lovejoy Ramp Demolition
    • Twenty Year 2002 2005 Target Low / Extremely Low (0 - 50% MFI) 740 (21%) 812 (16%) 20% Moderate Income (51 - 80% MFI) 748 (21%) 920 (19%) 25% Middle / Upper (Over 80% MFI) 2,036 (58%) 3,210 (67%) 55% Total 3,524 units 4,942 units 100% * Completed or Under Construction 35
    • Portland Streetcar, Inc.
    • •7,248 housing units •4.6 million sq. feet commercial •$2.28 Billion in private investment •35:1 leverage •2,500 riders expected, 11,500 daily
    • • • • • • • •
    • THE QUESTION: What should the City of Waco be doing to spur redevelopment over the next ten years?
    • THE APPROACH THE DEVELOPMENT  Facilitate partnerships for  Start small and concentrate implementation development  Engage Baylor University  Create 18-hour  Land control is critical environment with residential uses  Create a public development entity  Use programmed events to activate the downtown area  Know the market  Improve connectivity to the  Anticipate market changes waterfront  Create development guidelines  Educate land owners and developers on opportunities
    • 1) Facilitate partnerships for implementation • Partnership between City, Baylor, and relevant development organizations • Work to identify key development partners and landowners for “catalytic developments” 2) Engage Baylor University • Baylor must be a partner in any successful Downtown redevelopment • Baylor students are a primary market audience for retail and residential • Bus connectivity to Baylor is a strong start. 3) Land control is critical • City or development entity must control key land assemblages early on in the process • Opportunistic investors can hamper redevelopment plans
    • 4) Create a public development entity • Important to create a team with proper expertise, mission, and job description • Successful models in other cities 5) Know the market • Need to understand market audiences and opportunities (RCLCO) 6) Anticipate market changes • Allow flexibility in planning. For example, some residential and office could be rental or for-sale • Plan for who is coming as well as who is here today
    • 1) Start small and concentrate development • Waco already has a good start with Heritage Square. The next major development should be in close proximity and build off this energy 2) Create an 18-hour environment with residential uses • Should continue adding as much residential as the market will bear • Residential uses increase the perception of safety and drive demand for retail and entertainment 3) Use programmed events to activate the downtown area • Should have a regular schedule of monthly and seasonal events to promote activity downtown • In addition to tailgates and movie nights, City could add a live concert series, restaurant week, and an arts fair.
    • 4) Improve connectivity to the waterfront • Think about extending trail system from the Waterfront through the Downtown • Future development should draw activity toward the Riverfront. 5) Create development guidelines for the downtown core • Typically a visual document covering recommended building materials and appearance, as well as the treatment of the streetscape • Guidelines helps to enhance the aesthetic quality and unity of a downtown area 6) Educate landowners and developers on potential opportunities • Public and private sector communication is key
    • WHAT  Six city blocks of new mixed-use development in Downtown Austin  New development oriented to the waterfront and integrated within existing downtown street pattern  Consists of 26 boutiques, 18 restaurants, 450 residential units (rental) and a W hotel on approximately 18-acres. LESSONS LEARNED  The City controlled the land and was able to lease it to the developer under favorable conditions in order to make the project feasible.  Development is anchored by a new City Hall. This civic component drives visitation and increases the sense of public „ownership‟ of the development.  Hotel and retail uses are synergistic, as hotel guests drive retail and restaurant sales and retail increases attractiveness and convenience of the hotel location.  New development differentiates itself from existing Downtown area via design, creative tenanting, and mixing of uses.
    • WHAT  Four city blocks (10-acres) of new mixed-use development in Midtown, Atlanta  A public-private partnership development that extended Georgia Tech‟s historically insular campus across the I-75/85 connector  Was a major catalyst that spurred redevelopment of the Midtown district which was crime infested and had mostly empty parking lots  Consists of street level retail including (Barnes and Noble, Starbucks, and 10 other boutiques & restaurants). Also houses a new School of Management, a Georgia Tech Hotel & Conference Center, as well as a private mid-rise office building. LESSONS LEARNED  Free electric trolley systems links to campus  Retail is targeted to both students and professionals  High quality streetscape is a critical component  Privately developed office is integrated through design and retail tenanting  Designed at a human scale
    • Austin‟s 2nd Street Heritage Square Development overlaid on downtown Waco, shows how little land area is needed to create a high impact mixed-use development Hilton = Size of Austin‟s 2nd Street Development
    • Waco, TX Austin, TX Because Waco‟s Land area is so large, the City must focus its initial efforts on a several key redevelopment nodes or places
    • THE QUESTION: How does the Economic Development Strategy relate to WHERE development should be focused in Greater Downtown given its large size?
    • 84
    • 1Entrepreneurial retailers/ restaurateurs can have a particularly strong impact on improving character and quality of Greater Downtown 2SupplyChain-related employment facilities can be fiscal winners to the City, providing income to subsidize the high-quality development wanted near the river.b 85
    • 86
    • THE QUESTION: Broadly, how might the City organize itself to help implement and incentivize place-based development?
    • 88
    • • Mixed-Use Res Low-Rise • Mixed-Use Office Low-Rise • Warehouse Rehab • Rehab for Restaurant/Theater • Main Street Retail • Traditional Single Family • Small Lot Single Family (3-5K) • Duplex • Townhome • Industrial • Arterial Retail
    • • Hotel • Office Low-Rise (2 to 4) • Office Mid-Rise • Garden Apartments • Live/Work
    • • Apt/Condo Mid-Rise (over 5) • Mixed-Use Res Mid-Rise • Mixed-Use Res High-Rise • Mixed-Use Office Mid-Rise • Mixed-Use Office High-Rise
    • Legend Mixed-Use Res High-Rise Mixed-Use Res Mid-Rise Mixed-Use Res Low-Rise Mixed-Use Office High-Rise Mixed-Use Office Mid-Rise Mixed-Use Office Low-Rise Live/Work Apt/Condo Mid-Rise Garden Apartments Warehouse Rehab Duplex Townhome Small Lot Single Family (3-5K) Traditional Single Family (5-8K) Office Mid-Rise Office Low-Rise Main Street Retail (University focused) Rehab for Restaurant/Theater Industrial Arterial Retail Hotel K-12 Education College or University Park Legend Agricultural Cemeteries Church Commercial Educational Forest Government / Social Services Industrial Medical Multi-Family Residential Office Parks / Recreational Areas Single Family Residential Transportation Utilities Vacant Water
    • Legend Mixed-Use Res High-Rise Mixed-Use Res Mid-Rise Mixed-Use Res Low-Rise Mixed-Use Office High-Rise Mixed-Use Office Mid-Rise Mixed-Use Office Low-Rise Live/Work Apt/Condo Mid-Rise Garden Apartments Warehouse Rehab Duplex Townhome Small Lot Single Family (3-5K) Traditional Single Family (5-8K) Office Mid-Rise Office Low-Rise Main Street Retail (University focused) Rehab for Restaurant/Theater Industrial Arterial Retail Hotel K-12 Education College or University Park Legend Agricultural Cemeteries Church Commercial Educational Forest Government / Social Services Industrial Medical Multi-Family Residential Office Parks / Recreational Areas Single Family Residential Transportation Utilities Vacant Water
    • Legend Mixed-Use Res High-Rise Mixed-Use Res Mid-Rise Mixed-Use Res Low-Rise Mixed-Use Office High-Rise Mixed-Use Office Mid-Rise Mixed-Use Office Low-Rise Live/Work Apt/Condo Mid-Rise Garden Apartments Warehouse Rehab Duplex Townhome Small Lot Single Family (3-5K) Traditional Single Family (5-8K) Office Mid-Rise Office Low-Rise Main Street Retail (University focused) Rehab for Restaurant/Theater Industrial Arterial Retail Hotel K-12 Education College or University Park Legend Agricultural Cemeteries Church Commercial Educational Forest Government / Social Services Industrial Medical Multi-Family Residential Office Parks / Recreational Areas Single Family Residential Transportation Utilities Vacant Water
    • Building and Intensity
    • Building Height and Intensity
    • Building Height and Intensity