Reference : Sanford, Linda. 2006. Building an Innovation Company for the 21st Century. MIT-IBM nnovation Lecture Series. October 17, 2006. Corporate shift away from “ LESS OF” Silo Organizations Hierarchical Management Territorial Boundaries Self-sufficiency Top-down style Create Horizontal Collaborative Open World
“ If an innovation does not aim at leadership from the beginning, it is unlikely to be innovative enough.” Peter Drucker
“ Accidental innovation can pave the way to great success.” Ingvar Kamprad say OK to mistakes Set a 10-minute rule
253 stores in 35 countries IKEA: Swedish for Common Sense.
Individuals outperformed the brainstorming groups, both in numbers and in their quality. <ul><li>Directed Creativity </li></ul><ul><li>Goals </li></ul><ul><li>Leverage Points </li></ul><ul><li>Connections </li></ul>Best known and most commonly used method for generating creative solutions
Image provided by Dreamstime.com Harness the Creativity <ul><li>Attract </li></ul><ul><li>Identify </li></ul><ul><li>Understand </li></ul><ul><li>Motivate </li></ul><ul><li>Optimise </li></ul>
Innovators Resourceful Self-confident Snobbish Unconventional Reflective Are self-motivating, pursue development of their self-interests, their expertise and skills because this is their life. They participate in the development plans of an organization only to the extent that their life journey coincides for a period with that of the organization. Clever Humorous Informal Insightful Inventive Original
“ Innovators don't produce because they are successful; they are successful because they produce." Frans Johansson The Medici Effect
<ul><li>Open communications </li></ul><ul><li>Leading competent small teams </li></ul><ul><li>Challenging, achievable, clear goals </li></ul><ul><li>Immediate feedback to actions taken </li></ul><ul><li>Deadlines while recognizing that delays & setbacks will occur </li></ul>Innovative Culture
<ul><li>An organizational culture receptive to future possibilities & new ideas </li></ul><ul><li>Managerial support and risk-prone sponsorship </li></ul><ul><li>Distraction & interference filters in place </li></ul><ul><li>No personal reprisals for failure </li></ul><ul><li>Involvement with both current & new technologies </li></ul><ul><li>Recognition for achievements, not necessarily financial </li></ul><ul><li>Freedom to act with maximized responsibility, i.e. quick decision-making </li></ul>
Releasing Creativity Motivators Creativity seeks opportunity to realize self-interests. As an enjoyable experience & not in pursuit of fame & fortune.
Team Building Exercises Killing of ideas is so prevalent in the initial exercises, that in many cases the solution was proposed in the early minutes of the session.
Beginning with the 1947 Saab 92001 Diversity The Volvo Group recognizes the importance of valuing diversity as part of our current and future business success. move your mind
Creativity Flies @ IDEO Innovation begins with an eye, entrepreneurs understand it intuitively Hot teams & a space culture Prototyping, brainstorming and observations are the fundamentals Creating something new , don ’ t look over your shoulder at the competition The best way to a good idea is to get a lot of ideas The Art of Innovation – Tom Kelley
The Relevance <ul><li>Look for natural leaders and see </li></ul><ul><li> “ where the energy wants to go” </li></ul>Change starts with the Passionate Few Peter F. Drucker “ there’s plenty of creativity in most organizations, we simply don’t pay attention to it ”
Remember ! No idea is a bad idea it’s just under developed.