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Pulp Works

Pulp Works



Releasing creative direction in the lumber sector

Releasing creative direction in the lumber sector



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    Pulp Works Pulp Works Presentation Transcript

    • Pulp Works Colloque sur l’utilisation des essences résineuses comme bois d’apparence Created by D-idea Presented by Dean Bellefleur 5 November 2008
    • Shelter Burial Furniture Art Tools Clothing Energy Toys Communication Luxury Transportation Food Source Construction Fencing Wood within Arms Reach
    • R W
    • Semi-finished or
    • Delivered VALUE ADDED
      • Export
      • Design
      • Retail
    • The Idea Economy - IP 21 st century the most priceless resource is often an idea USA, Europe & Japan more patents sought in the past 20 years than the previous 100
    • Ideas and idea killers
    • Reference : Sanford, Linda.  2006.  Building an Innovation Company for the 21st Century.  MIT-IBM nnovation Lecture Series.  October 17, 2006.  Corporate shift away from “ LESS OF” Silo Organizations Hierarchical Management Territorial Boundaries Self-sufficiency Top-down style Create Horizontal Collaborative Open World 
    • “ If an innovation does not aim at leadership from the beginning, it is unlikely to be innovative enough.” Peter Drucker
    • Incremental Change and rapid prototyping
    • Innovation In Product Development
    • Dr. Edward de Bono
    • “ Accidental innovation can pave the way to great success.” Ingvar Kamprad say OK to mistakes Set a 10-minute rule
    • 253 stores in 35 countries IKEA: Swedish for Common Sense.
    • Individuals outperformed the brainstorming groups, both in numbers and in their quality.
      • Directed Creativity
      • Goals
      • Leverage Points
      • Connections
      Best known and most commonly used method for generating creative solutions
    • Perception
    • Environmental AWARENESS
    • 2007 Installed Base: 8,793
    • The House of Quality Ergonomic Advantage
    • Red Trees
    • Image provided by Dreamstime.com Harness the Creativity
      • Attract
      • Identify
      • Understand
      • Motivate
      • Optimise
    • Innovators Resourceful Self-confident Snobbish Unconventional Reflective Are self-motivating, pursue development of their self-interests, their expertise and skills because this is their life. They participate in the development plans of an organization only to the extent that their life journey coincides for a period with that of the organization. Clever Humorous Informal Insightful Inventive Original
    • “ Innovators don't produce because they are successful; they are successful because they produce." Frans Johansson The Medici Effect
    • Networking
      • Open communications
      • Leading competent small teams
      • Challenging, achievable, clear goals
      • Immediate feedback to actions taken
      • Deadlines while recognizing that delays & setbacks will occur
      Innovative Culture
      • An organizational culture receptive to future possibilities & new ideas
      • Managerial support and risk-prone sponsorship
      • Distraction & interference filters in place
      • No personal reprisals for failure
      • Involvement with both current & new technologies
      • Recognition for achievements, not necessarily financial
      • Freedom to act with maximized responsibility, i.e. quick decision-making
    • Releasing Creativity Motivators Creativity seeks opportunity to realize self-interests. As an enjoyable experience & not in pursuit of fame & fortune.
    • Team Building Exercises Killing of ideas is so prevalent in the initial exercises, that in many cases the solution was proposed in the early minutes of the session.
    • 1876 TEAMS Edison
    • Picture Your creative TEAM Microsoft Corp 1978 Bill Gates
    • 83
    • Beginning with the 1947 Saab 92001 Diversity The Volvo Group recognizes the importance of valuing diversity as part of our current and future business success. move your mind
    • Creativity Flies @ IDEO Innovation begins with an eye, entrepreneurs understand it intuitively Hot teams & a space culture Prototyping, brainstorming and observations are the fundamentals Creating something new , don ’ t look over your shoulder at the competition The best way to a good idea is to get a lot of ideas The Art of Innovation – Tom Kelley
    • The Relevance
      • Look for natural leaders and see
      • “ where the energy wants to go”
      Change starts with the Passionate Few Peter F. Drucker “ there’s plenty of creativity in most organizations, we simply don’t pay attention to it ”
    • Remember ! No idea is a bad idea it’s just under developed.