Ideas And Plans Overview Feb 2009

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  • 1. Ideas and Plans Firm Overview Contact: Sanjay Jhawar, Partner [email_address] 617 794 0442 Based in Chicago www.ideasandplans.com
  • 2. What is Ideas and Plans?
    • Strategic consultancy focused on innovation & incubation in Mobile and Converged Telecom
    • Plugged-In
      • Thought Leaders at Board & Senior Management level
      • Strong network at operators, vendors, VCs, media and ad agencies
      • Close connections to startup community
      • Ability to incubate new telecom technologies
    • Can Execute
      • Early stage startup fundraising
      • Business and Corporate development
      • Marketing and Product Management
      • Product Development
      • Rapid Expansion Go-to-Market
    • Flexible Compensation
      • Industry standard rate structure
      • Willing to take equity positions in lieu of cash compensation
  • 3. Who is Ideas and Plans? David Hose Board Member JumpTap, Buzzwire, Useful Networks, PublicEarth Advisory Boards Rave Wireless, NIM, SnapVine, m:metrics, Roundbox, Azteq, Scanbuy Prior experience Openwave Chief Development Officer GM Client Business SignalSoft Founder/CEO through IPO & acquisition by Openwave Intrado/SCC VP Engineering Perry LaForge Founder & Chair CDMA Development Group (CDG) Board Member inOvate, FusionOne, Transaction Wireless, Nextivity Advisory Boards Rosum, Roundbox, Tensorcom, Scintera Wireless, Bitfone (sold to HP), Wichorous Prior experience Co-Founder inCode Telecom Group Kodiak Networks Sanjay Jhawar BridgePort Networks SVP, Marketing & BD Venture Capital EIR - St. Paul VC, VP Wireless - CIR Ventures Microsoft Mobile Internet Director, Prog. Management Sendit AB (mobile email) VP Marketing & BD (exit to Microsoft in 1999) Motorola Devices European Bus. Mgr - smart phones/data WAP Forum Founding Board Member Eric McCabe JumpTap VP Marketing & Co-chair, Mobile Search Group, Mobile Marketing Association Openwave Director of Marketing Signalsoft VP Marketing & Board member for Location Interoperability Forum US West: Associate Director, Corp. Strategy Pittiglio, Rabin, Todd & McGrath (PRTM) Lead Partner over 18 years during growth from 6 to 400 employees Early roles at Qualcomm, Airtouch/PacTel, Conner Peripherals Network of Senior Level Industry Affiliates
  • 4. Who do we serve? Growing mid/ late stage companies Private Equity Funds Angel Investors Network Operators/ xVNOs Established Telecom Equipment Vendors Venture Capital Funds Entrepreneurs & founders Affiliate Individual Consultants
  • 5. Venture Capital Funds
    • Reduce risk:
    • make Pre-A deals fundable
    • Plug the gaps in founding team
    • Fortify an interesting concept, harden: Strategy, market & competitive analysis Business model Product management & development process Business development Marketing plans
    • Help set founders’ valuation expectations
    • Due diligence
    • Deep industry network and relationships
    • Judgment & Trust We understand the VC perspective & have been involved in many financings & boards. We will not shop the deal inappropriately
    • Fundable Deal Flow
    • Industry Perspective & Investment Thesis
    • Board members and advisors
    • Equity and/or retainer model
    Growing mid/ late stage companies Private Equity Funds Angel Investors Network Operators/ xVNOs Established Telecom Equipment Vendors Venture Capital Funds Entrepreneurs & founders Affiliate Individual Consultants
  • 6. Entrepreneurs & Founders
    • Get the company off the ground
    • Our experienced entrepreneurial executives act alongside founders
    • Deep industry network and relationships
    • Work for equity until there is cash – incentives aligned to founders’
    • Access to seed capital network
    • Trusted relationships with VCs
    • Get the A-round done
    • Stay active to accelerate launch
    • Transition to board or advisors
    Growing mid/ late stage companies Private Equity Funds Angel Investors Network Operators/ xVNOs Established Telecom Equipment Vendors Venture Capital Funds Entrepreneurs & founders Affiliate Individual Consultants
  • 7. Mid/Late stage startups
    • Manage growth challenges
    • Project based experience and execution for rapid growth and expansion when internal resources are stretched thin
    • Help with focus, organizational, go-to-market planning and execution to define and hit milestones to trigger next funding round
    • Deep industry network and relationships
    • Credibility with the board
    • Cash / equity model
    Growing mid/ late stage companies Private Equity Funds Angel Investors Network Operators/ xVNOs Established Telecom Equipment Vendors Venture Capital Funds Entrepreneurs & founders Affiliate Individual Consultants
  • 8. Established Telecom Equipment Vendors
    • Addressing Disruptive Technologies
    • Market strategy / business planning
      • External, informed perspective in specific practice areas
    • Ecosystem building
    • Large vendor – startup relationships – honest broker & best practices
    • M&A / investment strategy, target identification & startup due diligence
    • Interim senior resources for special projects and change catalysts
    • Fee based consulting model
    • Strategy, teambuilding & fundraising for spin-outs (equity based)
    Growing mid/ late stage companies Private Equity Funds Angel Investors Network Operators/ xVNOs Established Telecom Equipment Vendors Venture Capital Funds Entrepreneurs & founders Affiliate Individual Consultants
  • 9. Network Operators & xVNOs
    • Qualified perspective on
    • emerging innovation
    • External, informed perspective on market strategy in specific practice areas
    • Business case development
    • Best practices for partnering successfully with startups
    • Due diligence on startup alliances and investments
    • Fee based consulting model
    • Strategy, teambuilding & fundraising for spin-outs (equity based)
    Growing mid/ late stage companies Private Equity Funds Angel Investors Network Operators/ xVNOs Established Telecom Equipment Vendors Venture Capital Funds Entrepreneurs & founders Affiliate Individual Consultants
  • 10. Affiliate Individual Consultants
    • Freedom to spend more billable
    • time delivering domain expertise
    • Brand equity, network, deal flow, project pipeline, project flexibility
    • Faster client selling and contract negotiation – clients trust us to source high quality resources
    • Participate in larger projects requiring multiple consultants
    • Back office (intranet, email identity, admin assistant, invoicing, expense processing and collection)
    • Professional Liability and Errors & Omissions insurance policy
    • Potential for equity participation in certain projects
    • Hourly or daily rate model
    Growing mid/ late stage companies Private Equity Funds Angel Investors Network Operators/ xVNOs Established Telecom Equipment Vendors Venture Capital Funds Entrepreneurs & founders Affiliate Individual Consultants
  • 11. Current Practice Areas Telecom Web Services & Web 2.0 / Voice 2.0 Applications Location & Maps Fixed Mobile Convergence & Fixed Mobile Substitution Media and Advertising Social Networks & Interactive Marketing Online and Mobile Video
  • 12. Sample Consulting Client List
    • Video transcoding chip manufacturer
      • Business case development for fund-raising
      • Product management for both online and mobile video distribution and ROI models for advertising
    • Early stage mobile social network
      • Developed a North American marketing strategy
      • Led the identity, branding and website launch.
      • Provided introductions to the mobile marketing industry
    • Top U.S. fixed/mobile operator
      • Provided a Telco 2.0 strategy and surveyed application providers to generate a shortlist of those ready willing and able to utilize key network assets
    • International NEP
      • Provided a partnership model for working with innovative Web 2.0 application companies that would drive demand for their Service Delivery Platform and surveyed over 450 application providers to generate a BD shortlist
    • Mid-stage mobile advertising provider
      • Due diligence for potential M&A candidates
    • Mobile video platform provider
      • Conducted advertising workshop
      • Project management for advertising demonstrations, development of media kits, presentations for potential customers,
      • Created a high-profile New York launch event
    • Specialized niche handset developer
      • New investor presentation
      • Services strategy for rugged sports segment
      • Interim GM for new vertical line of business
    • Mid-stage managed service provider of handset phonebook and content backup
      • M&A landscape and strategy work as a precursor to engaging an investment bank
      • Business development with handset manufacturers and media companies
    • Provider of Flash player for mobile handsets and TV set top boxes
      • Strategy assessment for VC investor prior to committing to a new round
  • 13. Resources we bring to bear for startup incubation
    • Entrepreneurial DNA
      • Experience in creating, funding and operating many mobile industry ventures from seed formation to IPO and acquisition exits
    • Broad network
      • Access to general and specialist interim management skills at CxO, VP and Director level
      • Access to the ecosystem of potential mobile industry customers and partners
      • Recruitment of board and advisors
    • Trusted relationships with mobile industry investors
      • VC and private equity firms, and corporate venture investors
      • 20+ close, highly trusted relationships
      • 100+ total relationships
  • 14. Early stage projects - engagements begun before the A round Media services company - streaming Internet content — including audio, video and live radio — to mobile phones Matrix Partners, Spark Capital General Catalyst, Redpoint, BCE Capital, WPP, Valhalla Polaris Venture Partners, Advanced Technology Ventures Location and presence content enabler for content and service providers to receive subscriber context securely across different mobile networks Mobile Search - hosted, pure-mobile search solution for wireless operators to build advertising businesses Brings voice and mobility to social networks. Users safely communicate in their own voices with their online community. Any cell phone, any carrier. First Round Capital, DFJ Mission & business critical backhaul & premise access services to major wireless carriers, enterprises and government agencies. NASDAQ: FTWR inCode Telecom – complete strategic consulting for a wireless world. Acquired by VeriSign A mobile internet software and services company bringing voice and messaging, open Web browsing, and personalized services to a growing number of loyal users around the world, including leading figures in politics, business, and popular culture Acquired by Microsoft Comprehensive mobile solutions portfolio for wireless operators that profitably increases community/group-based communications. The Kodiak Connected Portfolio™, includes Conferencing, Messaging, Presence and Contact Management, and Push to Talk (PTT). Kleiner Perkins, Redpoint A WiMAX basestation architecture company Redpoint, Accel An indoor based digital repeater system utilizing OFDM (stealth mode) Goldman Sachs, ATV, Revolution Ventures
  • 15. Recent new early stage equity projects
      • Long tail user generated location content
      • Many categories - highly structured – wiki model
      • A-round funded by Polaris Venture Partners
      • Transform your voicemail into a virtual assistant that screens calls, transcribes messages and schedules future calls.
      • Web 2.0/ Voice 2.0 service model
      • SMS advertising appended to valuable user-requested SMS content
      • Next gen GPS chipset with 1mW power consumption and -159dBm sensitivity for 1 second in-building fixes without cellular assistance
      • Mobile payments system that uses GSMA roaming clearing and settlement platform
    • (Spatial Networking)
      • Tracks your future planned location and matches you up with friends and associates that will be in the same place
  • 16. Backup Slides
  • 17. Media and Advertising
    • Sample Services
    • One-day education seminars on mobile advertising
    • Ecosystem definition and business development for potential partners
    • Introductions to ad networks and ad agencies
    • Building ROI models and revenue projections
    • Product management of advertising lines of business
    • Strategies for additions of advertising to existing products
  • 18. Location and Maps
    • Sample Services
    • Product manage addition of advertising to navigation applications
    • Identify location applications to incorporate with specialized handsets
    • Create market requirements document for new geo-web application
    • Build ROI models for licensing and advertising businesses
    • Create competitive matrix for navigation and point of interest applications
    • Develop marketing plan for site launch and public relations for location-based information service
  • 19. Social Networks and Interactive Marketing
    • Sample Services
    • Create identity for new mobile social network
    • Launch North American website for mash-up and multi-media messaging service
    • Build country specific strategies for mobile unified messaging platform
    • Design marketing strategy using latest interactive marketing methods, including social media sites, on-line video and search
    • Create corporate overview presentations and sales tools for social networking tools provider
  • 20. Online and Mobile Video
    • Sample Services
    • Product management and business planning for an advertising driven business relating to delivering Internet video content
    • Develop the strategy and business plan for a video aggregation service, with delivery channels in PC, TV and mobile
    • Create advertising strategy for mobile video platform provider
    • Write a market requirements document for an integrated mobile, PC and TV video provider
    • Manage development of new user interface for mobile video application
    • Competitive analysis of the on-line video ecosystem
    • Development of marketing one-pagers for mobile video product offers
    • Financial analysis of spin-out opportunity for mobile video business
    • License and advertising ROI models for the on-line and mobile video products
  • 21. Telecom Web Services & Web 2.0/Voice 2.0 apps
    • Sample Services
    • Articulate new apps strategy, value proposition and client value add
    • Categorize & filter applications from the Web 2.0 and Voice 2.0 arenas and determine likely anchor applications in an integrated application suite
    • Develop a total available market analysis model and determine addressable revenue opportunity
    • Define business model revenue/economics for selected applications with detailed modeling
    • Evaluate in-house development vs. partnering decisions for the anchor applications.
    • Design & execute the scalable application ecosystem framework, including custom partner programs for enterprise and other market segments
    • Undertake direct partner outreach and business development to bridge cultural and business model differences between web developers and telco culture
  • 22. FMC and FMS
    • Sample Services
    • Advice on market timing and competitive positioning
    • Partner strategy and Business Development
    • FMC at the applications layer
    • IMS and NGN considerations
    • Product strategy for WiMax and Femtocell approaches to FMC
    • Strategy and Business Planning for Enterprise FMC MVNO concept
    • Non-(incumbent)-operator strategies