PROMOTION PRESENTED BY AMINA MUSHTAQ NAZIA TABASSUM BBA-6 (MORNING)
Promotion <ul><li>Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. Promotion involves ongoing advertising and publicity (mention in the press). The ongoing activities of advertising, sales and public relations are often considered aspects of promotions. </li></ul>
Advertising <ul><li>Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc. </li></ul>
Publicity <ul><li>Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as they do in advertising. Regarding publicity, reporters and writers decide what will be said. </li></ul>
EXAMPLE <ul><li>"... If the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday', that's advertising . If you put the sign on the back of an elephant and walk it into town, that's promotion . If the elephant walks through the mayor's flower bed, that's publicity . And if you get the mayor to laugh about it, that's public relations ." </li></ul>
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