“ How to expand your Business through Social Networking” Presented by Hugo Hernandez President of El Club de Comerciantes All Rights reserved

How do your clients see their relationship with you? Do they feel like clients or users? Do they see you as a business connection? Or do they see you as friends? Do they keep buying from you because of the relationship?

Do they feel like clients or users?

Do they see you as a business connection?

Or do they see you as friends?

Do they keep buying from you because of the relationship?

And opening new doors… Please send me more information We like your stuff, please contact us early next year Apply online You can bid on our current projects online

Please send me more information

We like your stuff, please contact us early next year

Apply online

You can bid on our current projects online

Social media is a complement… But not a substitute for: Shaking hands and eye contact Letters, networking, PR, and tradeshows Or any of your existing business-lead generation processes

But not a substitute for:

Shaking hands and eye contact

Letters, networking, PR, and tradeshows

Or any of your existing business-lead generation processes

Creates and builds beneficial relations Offers 24/7 engagement with your brand Opens low cost networking opportunities

Creates and builds beneficial relations

Offers 24/7 engagement with your brand

Opens low cost networking opportunities

Designed to form two-way communication between employers and consumers Free way to promote a small business Endless opportunities for success

Designed to form two-way communication between employers and consumers

Free way to promote a small business

Endless opportunities for success

Social media by numbers Facebook : 200 million active members LinkedIn : 30 million professional members Google sites : 4 billions videos viewed monthly Twitter: estimated 55 million monthly visits

Facebook : 200 million active members

LinkedIn : 30 million professional members

Google sites : 4 billions videos viewed monthly

Twitter: estimated 55 million monthly visits

A video sharing website where users can upload, view and share video clips Provides knowledge and resources to public Bold statement made by customers that companies cannot afford to ignore

A video sharing website where users can upload, view and share video clips

Provides knowledge and resources to public

Bold statement made by customers that companies cannot afford to ignore

Promotes communication flow Advertises to millions for no cost Resolves conflict quickly using video messages Videos catch the attention of customers

Promotes communication flow

Advertises to millions for no cost

Resolves conflict quickly using video messages

Videos catch the attention of customers

Most popular free social networking website world-wide 200 Million active users Hosts over 100,000 pages for businesses Users join networks organized by city, workplace, school, and region

Most popular free social networking website world-wide

200 Million active users

Hosts over 100,000 pages for businesses

Users join networks organized by city, workplace, school, and region

Ability to connect and interact with other people Free to users and generates revenue through advertisements Popularity of the site offers chances to promote companies

Ability to connect and interact with other people

Free to users and generates revenue through advertisements

Popularity of the site offers chances to promote companies

Social media website, maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or videos Helps establish and maintain relationships Builds trust and authority with public Star your blog today at: https://www.blogger.com/start http://en.wordpress.com/signup/

Social media website, maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or videos

Helps establish and maintain relationships

Builds trust and authority with public

Star your blog today at: https://www.blogger.com/start

http://en.wordpress.com/signup/

Earns respect among your professional field not solely your customers Ability to keep an eye on competition to stay up to date with business trends Allows the consumers to leave feedback based on company decisions

Earns respect among your professional field not solely your customers

Ability to keep an eye on competition to stay up to date with business trends

Allows the consumers to leave feedback based on company decisions

Registered users maintain a list of business details of their contacts Requires preexisting relationships with professionals before contact can be made This approach builds trust among professionals

Registered users maintain a list of business details of their contacts

Requires preexisting relationships with professionals before contact can be made

This approach builds trust among professionals

Way for people to speak their opinions on various topics Opinions are accessible to people world-wide Encourages consumers to speak out Builds more publicity Shout!! A little bit louder now..

Way for people to speak their opinions on various topics

Opinions are accessible to people world-wide

Encourages consumers to speak out

Builds more publicity

make quick, consistent tweets to update daily, hourly, or by the minute Consumers feel connected to the company

Social media 7 week plan Week 1 Design a plan Week 2 Start with the basics Week 3 Blog Week 4 Youtube Week 5 Facebook Week 6 Linkedin Week 7 Do the mix

Week 1 Design a plan

Week 2 Start with the basics

Week 3 Blog

Week 4 Youtube

Week 5 Facebook

Week 6 Linkedin

Week 7 Do the mix

Design a Plan Research competition in current and target markets Define your market by industry, country and city How do they communicate? Define your marketing goals Define the immediate, short and long term calls for action How much you are willing to reshape your story?

Research competition in current and target markets

Define your market by industry, country and city

How do they communicate?

Define your marketing goals

Define the immediate, short and long term calls for action

How much you are willing to reshape your story?

Start with the basics Sharp website and a clear message User friendly and easy to navigate How much can I interact or play with your website? Can I subscribe, can I add comments? What is the instant gratification ? SEO It is Search Engine optimization friendly? Analyze your ranking at search engines Select good keywords and tags

Sharp website and a clear message

User friendly and easy to navigate

How much can I interact or play with your website?

Can I subscribe, can I add comments?

What is the instant gratification ?

SEO

It is Search Engine optimization friendly?

Analyze your ranking at search engines

Select good keywords and tags

Blog good stories Import your sales pitch from your website or brochure Upgrade from a sales pitch to a good story Add cases, media coverage, surveys and RSS It is creating a buzz? Would people email a link to your blog as a source of information?

Import your sales pitch from your website or brochure

Upgrade from a sales pitch to a good story

Add cases, media coverage, surveys and RSS

It is creating a buzz?

Would people email a link to your blog as a source of information?

YouTube: Lights, camera, action Story to PowerPoint and save the .PPT as jpg Use Windows Moviemaker to make a movie Distribute video online with Tube Mogul to the main 7 video portals Use your good keywords and tags Include your story as text with links

Story to PowerPoint and save the .PPT as jpg

Use Windows Moviemaker to make a movie

Distribute video online with Tube Mogul to the main 7 video portals

Use your good keywords and tags

Include your story as text with links

Let’s do Facebook Post an award winning marketing piece for your profile Search for contacts from your school, previous companies, and cities Find your target clients by industry, city and company Join up to 300 communities in your industry and target industries Create your own communities Add all your stories and RSS from your blog, website and video channel

Post an award winning marketing piece for your profile

Search for contacts from your school, previous companies, and cities

Find your target clients by industry, city and company

Join up to 300 communities in your industry and target industries

Create your own communities

Add all your stories and RSS from your blog, website and video channel

Facebook tips for success Identify super connectors and open networkers in the target country or market; follow their path; network with them Join groups related to real life associations and main events in the target country or market Share useful or inspiring information Connect people and Volunteer to manage existing groups Participate in discussion boards

Identify super connectors and open networkers in the target country or market; follow their path; network with them

Join groups related to real life associations and main events in the target country or market

Share useful or inspiring information

Connect people and Volunteer to manage existing groups

Participate in discussion boards

Here are some extra “Do’s” Post short comments Short emails Chat on Facebook Schedule a real call Do coffee or webinar instead a hard sale Always communicate with a neutral language Promote an environment where people feel safe and inspired inside your network

Post short comments

Short emails

Chat on Facebook

Schedule a real call

Do coffee or webinar instead a hard sale

Always communicate with a neutral language

Promote an environment where people feel safe and inspired inside your network

Let’s LinkedIn Post the same award winning marketing piece for your profile Post your blog and and links Type your keywords for the summary and expertise sections Solicit recommendations Participate, join and create groups

Post the same award winning marketing piece for your profile

Post your blog and and links

Type your keywords for the summary and expertise sections

Solicit recommendations

Participate, join and create groups

Give first and then you can ask Give: Introductions Recommendations Answer questions Participate in discussions Ask: Ask for recommendations Ask for introductions Ask for referrals

Give:

Introductions

Recommendations

Answer questions

Participate in discussions

Ask:

Ask for recommendations

Ask for introductions

Ask for referrals

LinkedIn tips and tricks Develop a double PR tactic Personal and professional rapport Read their postings and requests Follow your contacts networks contacts to find new people and projects

Develop a double PR tactic

Personal and professional rapport

Read their postings and requests

Follow your contacts networks contacts to find new people and projects

Do the mix and enjoy the sales! Connect your new sales puzzle Web-email marketing E-newsletter- business cards PR-tradeshows- networking events- Presentations- Interviews- Associations Print collaterals

Connect your new sales puzzle

Web-email marketing

E-newsletter- business cards

PR-tradeshows-

networking events-

Presentations-

Interviews-

Associations

Print collaterals

Online groups in Latin America and US El Club de Comerciantes at facebook and linkedin http://groups.to/ elclubdec omerciantes http://www. linkedin .com/e/ gis /59951/0B7FBE59E3DD http:// elclub . ning .com US-Chile Friendship Club http://www. linkedin .com/e/ gis /99293/404D3E1018A3 US-Spain Friendship Club http://www.linkedin.com/groups?home=&gid=99292&trk=anet_ug_hm US- Puerto Rico, Dominican Republic and Jamaica friendship club http://www.linkedin.com/groups?gid=99295 Cuban-American Business Council http://www. linkedin .com/e/ gis /74571/6BD2AE3CAF50 Universidad Iberoamericana en Norteamerica http://www. linkedin .com/e/ gis /63980/5F0517220C5A Finance and Insurance Hispanic network http://www. linkedin .com/e/ gis /77595/5BFEA7734FAE Friends of latinos in the Southeast http://www. linkedin .com/e/ gis /74572/336E1223E458 Hispanics in Washington http://www. linkedin .com/e/ gis /77569/0749E2521556 New media Hispanic professionals network http://www. linkedin .com/e/ gis /77716/71F1085F3321

El Club de Comerciantes at facebook and linkedin http://groups.to/ elclubdec omerciantes http://www. linkedin .com/e/ gis /59951/0B7FBE59E3DD http:// elclub . ning .com US-Chile Friendship Club http://www. linkedin .com/e/ gis /99293/404D3E1018A3 US-Spain Friendship Club

http://www.linkedin.com/groups?home=&gid=99292&trk=anet_ug_hm

US- Puerto Rico, Dominican Republic and Jamaica friendship club

http://www.linkedin.com/groups?gid=99295

Cuban-American Business Council http://www. linkedin .com/e/ gis /74571/6BD2AE3CAF50 Universidad Iberoamericana en Norteamerica http://www. linkedin .com/e/ gis /63980/5F0517220C5A Finance and Insurance Hispanic network http://www. linkedin .com/e/ gis /77595/5BFEA7734FAE Friends of latinos in the Southeast http://www. linkedin .com/e/ gis /74572/336E1223E458 Hispanics in Washington http://www. linkedin .com/e/ gis /77569/0749E2521556 New media Hispanic professionals network http://www. linkedin .com/e/ gis /77716/71F1085F3321

Online groups in Latin America, Spain and US SINERGIA www.ynergia.com Mexico Open Networkers http://www.linkedin.com/e/gis/68084/6B73A04F6254 Mexican Professionals http://www. linkedin .com/groups? gid =39274& trk = anetsrch _name& goback =%2Egdr_1245433427887_1 LATAM Central America and Caribean Network http://www.linkedin.com/groups?gid=1089147&trk=anetsrch_name&goback=%2Egdr_1245433608224_1 http://elegibles.ning.com/ Contactos en español http://www. linkedin .com/groups? gid =54914 NASHMBA http://www.linkedin.com/groups?gid=25208

SINERGIA www.ynergia.com

Mexico Open Networkers

http://www.linkedin.com/e/gis/68084/6B73A04F6254

Mexican Professionals

http://www. linkedin .com/groups? gid =39274& trk = anetsrch _name& goback =%2Egdr_1245433427887_1

LATAM Central America and Caribean Network

http://www.linkedin.com/groups?gid=1089147&trk=anetsrch_name&goback=%2Egdr_1245433608224_1

http://elegibles.ning.com/

Contactos en español

http://www. linkedin .com/groups? gid =54914

NASHMBA

http://www.linkedin.com/groups?gid=25208

You have a few friendship requests from: Hugo Hernandez Thank You!

Hugo Hernandez

Thank You!

You can contact us to request more information about your our services @ [email_address] 678 372 9057 www.somoscomerciantes.com http://www. linkedin .com/in/ elclubdecomerciantes http://twitter.com/Elclub

You can contact us to request more information about your our services @

[email_address]

678 372 9057

www.somoscomerciantes.com

http://www. linkedin .com/in/ elclubdecomerciantes

http://twitter.com/Elclub