Visuals
A. Cranny-Francis

 in Multimedia: texts and contexts
Dr Anne Cranny-Francis
• Professor in Critical and Cultural Studies
  at Macquarie University
• Chris Chesher’s PhD Superv...
Beata Beatrix, Dante Rossetti
Take your Son, Sir!, Ford Maddox Brown
Work, Ford Maddox Brown
The Singh Twins
• Critique Anglo-British society from their
  position within it as non-Anglo citizens
• Questions of iden...
Les Girls,
Amrit and Rabindra Kaur Singh
From Zero to Hero,
Amrit and Rabindra Kaur Singh
H.R. Giger
• Swiss painter, sculptor, set designer
• Won an Academy Award for his work on
  Alien
• His art is influenced ...
Biomechanoid, H. R. Giger
Birthmachine,
H. R. Giger
Current exhibition in Frankfurt at the German Film Museum
Giger’s alien
• “From its penile ‘face-
  hugger’ stage through to
  full-grown state the alien
  is a monstrous projectio...
fonts are significant
“Visuality is not only the
 use of images; it is a function
  of all aspects of the ‘look’ of
     ...
Locating meaning in a visual text
• More than just reading images
• Need an awareness of visual conventions
  and the mean...
Newspapers
• Complex texts that include both images
  and writing – looked at together
• Pictures can give meaning not spe...
September 9
                               2008




                 Filling the
                 coffers
 Little has to
g...
• Visual literacy is less developed as an
  area of study than verbal literacy
• Part of numerous other disciplines that
 ...
• The Singhs’ and Giger’s art relates to a
  specific time and culture
• Also related to other art/texts – indian
  miniat...
Giger

Saturn Devouring His Son, Goya
     Autumn Cannibalism, Dali
The Singh Twins




Something More #1, Tracy Moffatt




          HHH #1, Fiona Foley
White paper – an
informal name for a
parliamentary paper
     enunciating
 government policy
• Choices that the author makes are
  important – the visual skill and knowledge
  of the designer/author should not be
  ...
• Primer – a guide to the literacy that is
  shared by many viewers
• Can open up for the designer or author
  the possibi...
Discourse
• Usually linked to verbal, but essentially is
  about exchange, the communication of
  meaning, so can be used ...
• Giger’s work can be located in the
  discourse surrounding Gothic
• More than a style, it questions the
  meaning of ‘no...
Genre
• Any set of texts using similar strategies to
  make meanings
• Does not spell out how a text should be
  composed ...
Sub-genres of websites
•   Government / Institutional
•   Commercial
•   Fan
•   Portal
•   Family
•   Educational

• Usef...
HistoryWired
• Institutional website
  – communicate effectively
  – represent identity of democratic state
  – articulate...
Visual conventions of websites
•   Mix of modalities – verbal and visual text
•   Layout
•   Use of images
•   Fonts
•   C...
From Kress and van Leeuwen, Reading Images




Margin                                          Margin
Ideal               ...
National Museum of Australia
AGNSW
• Visual strategies are not simply chosen for their
  aesthetics effects
  – politics and aesthetics cannot be separated
 ...
websites


•   http://historywired.si.edu/
•   http://www.singhtwins.co.uk
•   http://www.hrgigermuseum.com/
•   http://ww...
Further reading

•   Cloninger, Curt. Fresh styles for Web designers: eye candy from the underground. Indianapolis:
      ...
Visuals
Visuals
Upcoming SlideShare
Loading in...5
×

Visuals

780

Published on

Week 7 presentation for ARIN6912 DRP

Published in: Technology, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
780
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Visuals

  1. 1. Visuals A. Cranny-Francis in Multimedia: texts and contexts
  2. 2. Dr Anne Cranny-Francis • Professor in Critical and Cultural Studies at Macquarie University • Chris Chesher’s PhD Supervisor at MQ • First conference paper was given at Syncon '83: the 22nd Australian National SF Convention
  3. 3. Beata Beatrix, Dante Rossetti
  4. 4. Take your Son, Sir!, Ford Maddox Brown
  5. 5. Work, Ford Maddox Brown
  6. 6. The Singh Twins • Critique Anglo-British society from their position within it as non-Anglo citizens • Questions of identity • Visual cues from both cultures – Indian miniature painting juxtaposed with Western celebrity iconography • Intertextuality
  7. 7. Les Girls, Amrit and Rabindra Kaur Singh
  8. 8. From Zero to Hero, Amrit and Rabindra Kaur Singh
  9. 9. H.R. Giger • Swiss painter, sculptor, set designer • Won an Academy Award for his work on Alien • His art is influenced by Gothic, surreal and grotesque sources • Uses darkness, bodily fragmentation and bodies in extreme states of pain or pleasure to shock the viewer
  10. 10. Biomechanoid, H. R. Giger
  11. 11. Birthmachine, H. R. Giger
  12. 12. Current exhibition in Frankfurt at the German Film Museum
  13. 13. Giger’s alien • “From its penile ‘face- hugger’ stage through to full-grown state the alien is a monstrous projection of Western fears about sexuality – as penetrating and/or devouring. But it articulates most dramatically the fear of the feminine, as it deconstructs ‘normal’ masculine (hetero)sexuality.” (p.32)
  14. 14. fonts are significant “Visuality is not only the use of images; it is a function of all aspects of the ‘look’ of a text.” (p. 35)
  15. 15. Locating meaning in a visual text • More than just reading images • Need an awareness of visual conventions and the meanings associated with those conventions – complexity and sensual richness of Indian miniatures – darkness and dankness of Gothic – play with line in typography
  16. 16. Newspapers • Complex texts that include both images and writing – looked at together • Pictures can give meaning not specified by the words on the page • Visceral reading – from instinct rather than intellect • Visual texts are not removed from the everyday
  17. 17. September 9 2008 Filling the coffers Little has to go a long way Budget crisis Catholics welcome, Garnaut Muslims not condemned Hillsong’s Palin packs racist secret schools punch push Looking for ‘God’
  18. 18. • Visual literacy is less developed as an area of study than verbal literacy • Part of numerous other disciplines that studied them in their own way • Results in an eclectic mix of concepts and ideas
  19. 19. • The Singhs’ and Giger’s art relates to a specific time and culture • Also related to other art/texts – indian miniatures, surrealism and Gothic • Viewed within a broader intertextual understanding of late twentieth-century visual art and media
  20. 20. Giger Saturn Devouring His Son, Goya Autumn Cannibalism, Dali
  21. 21. The Singh Twins Something More #1, Tracy Moffatt HHH #1, Fiona Foley
  22. 22. White paper – an informal name for a parliamentary paper enunciating government policy
  23. 23. • Choices that the author makes are important – the visual skill and knowledge of the designer/author should not be downplayed • It is neither possible nor desirable to attempt to lock down the meaning potential of a text
  24. 24. • Primer – a guide to the literacy that is shared by many viewers • Can open up for the designer or author the possibilities for text production within current literacies by mapping the ways in which users respond to visual materials
  25. 25. Discourse • Usually linked to verbal, but essentially is about exchange, the communication of meaning, so can be used with the visual • Derived from Foucault – a set of statements that articulate a particular way of thinking, feeling and being in the world
  26. 26. • Giger’s work can be located in the discourse surrounding Gothic • More than a style, it questions the meaning of ‘normality’ by being provocatively engaging – either erotically, sensually, sexually or intellectually • Giger’s art can also be located in Freudian discourse, as can most surrealist art
  27. 27. Genre • Any set of texts using similar strategies to make meanings • Does not spell out how a text should be composed and read, but rather describes how they are read • Websites are a distinct genre – own meaning-making practices – own social and cultural function – own way of addressing viewers
  28. 28. Sub-genres of websites • Government / Institutional • Commercial • Fan • Portal • Family • Educational • Useful in identifying the potentials of a site
  29. 29. HistoryWired • Institutional website – communicate effectively – represent identity of democratic state – articulate meaning of citizenship • Museum website – education – access to collections – demonstrate value of cultural items / society
  30. 30. Visual conventions of websites • Mix of modalities – verbal and visual text • Layout • Use of images • Fonts • Colour • Trajectories
  31. 31. From Kress and van Leeuwen, Reading Images Margin Margin Ideal Ideal Given New Centre Margin Margin Real Real Given New
  32. 32. National Museum of Australia
  33. 33. AGNSW
  34. 34. • Visual strategies are not simply chosen for their aesthetics effects – politics and aesthetics cannot be separated – construct abstract ideas and concepts – convey cultural and social meanings • Layout, colour, image and font can be used to construct meanings • Visuals can evoke, construct and deconstruct issues of identity • The viewer/user is a social subject
  35. 35. websites • http://historywired.si.edu/ • http://www.singhtwins.co.uk • http://www.hrgigermuseum.com/ • http://www.amonline.net.au/bodyart/ • http://www.nma.gov.au/index.html • http://www.artgallery.nsw.gov.au/ • http://www.leoburnett.com.au/ • http://www.davidbeckham.com/ • http://www.heroes-fan.net/ • http://www.wto.org/ • http://www.gatt.org/ • http://www.nytimes.com/ • http://www.nytimes-se.com/ • http://design2-0.com/articles/online-news-design-awful-or-brilliant/ • http://wwwmcc.murdoch.edu.au/ReadingRoom/6.2/Craig.html
  36. 36. Further reading • Cloninger, Curt. Fresh styles for Web designers: eye candy from the underground. Indianapolis: New Riders, 2002. • de Lauretis, Teresa. Technologies of gender: essays on theory, film, and fiction. Bloomington: Indiana University Press, 1987. • Heller, Steven and Philip B. Meggs. Texts on type: critical writings on typography. New York: Allworth Press, 2001. • Kress, Gunther, and Theo van Leeuwen. Multimodal Discourse: The Modes and Media of Contemporary Communication. London: Arnold, 2001. • Kress, Gunther, and Theo van Leeuwen. Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge, 2006. • Lynch, Patrick J. and Sarah Horton. Web style guide : basic design principles for creating web sites (3rd ed.). New Haven: Yale University Press, 2009. • Mirzoeff, Nicholas (ed.). The Visual Culture Reader (2nd ed.). London: Routledge, 2002. • Morra Joanne and Marquard Smith (eds.). Visual Culture: Critical Concepts in Media and Cultural Studies. London: Routledge, 2006. • Sturken, Marita and Lisa Cartwright. Practices of Looking: An Introduction to Visual Culture (2nd ed.). Oxford: Oxford University Press, 2007. • Wroblewski, Luke. Site-seeing: a visual approach to Web usability. Indianapolis: Hungry Minds, 2002.

×