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Publishers Checkup Are You Ready For Publishing  in Hard Times? © 2008 Peter Beren
Strategies & Tactics ,[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object]
Down Market Requirements ,[object Object],[object Object],[object Object],Sell-Through Strongest  Titles Priced  Well Marketing
Publish Smarter ,[object Object],[object Object],[object Object],Publish Smarter Printing Packaging Pricing Creative Marketing Focus Buzz Repurpose Content Revisions Reissues Spin offs  Roll-ups
Identify New Opportunities ,[object Object],[object Object],[object Object],[object Object]
Financial Benefits ,[object Object],[object Object],[object Object],[object Object]
Anti-Recessionary Publishing Strategies More with Less Repurpose content Cut costs improve profits Grow Sales Grow Profits Sub rights Quality Titles Reduce returns Special sales Backlist Planning Publishing Plans Review P&LS Focus marketing
More Anti-Recessionary   Publishing Strategies   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Methodology   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Peter Beren, Publishing Consultant ,[object Object],[object Object],[object Object],[object Object],[object Object]
Selected Consulting Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What  They’re Saying… ,[object Object],[object Object]
And…. ,[object Object]
And …. ,[object Object],[object Object],[object Object]
Peter Beren, Publishing Consultant ,[object Object],[object Object],[object Object],Thank you  for  your consideration . .

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Copy Of Copy Of Copy Of Copy Of Copy Of Publishers Checkup 281208 1 02

  • 1. Publishers Checkup Are You Ready For Publishing in Hard Times? © 2008 Peter Beren
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  • 8. Anti-Recessionary Publishing Strategies More with Less Repurpose content Cut costs improve profits Grow Sales Grow Profits Sub rights Quality Titles Reduce returns Special sales Backlist Planning Publishing Plans Review P&LS Focus marketing
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