Publishers Checkup Are You Ready For Publishing  in Hard Times? © 2008 Peter Beren
Strategies & Tactics <ul><li>For Independent Publishers </li></ul><ul><li>Presented by Peter Beren, </li></ul><ul><li>Publ...
Goals <ul><li>Publish Effectively in 2009 – 2010 </li></ul><ul><li>Develop Strategies For The Downturn </li></ul>
Down Market Requirements <ul><li>Strongest Titles </li></ul><ul><li>Priced to the Market </li></ul><ul><li>Creative Market...
Publish Smarter <ul><li>Quality not Quantity </li></ul><ul><li>Concentration of Marketing Force </li></ul><ul><li>Repurpos...
Identify New Opportunities <ul><li>Increase Subsidiary Rights Income </li></ul><ul><li>Find Hidden Sales Channels </li></u...
Financial Benefits <ul><li>Reduce Overhead </li></ul><ul><li>Increase Profit Margins </li></ul><ul><li>Reduce Returns </li...
Anti-Recessionary Publishing Strategies More with Less Repurpose content Cut costs improve profits Grow Sales Grow Profits...
More Anti-Recessionary   Publishing Strategies   <ul><li>Regional Publishing </li></ul><ul><li>Casual Sale Barriers </li><...
Research Methodology   <ul><li>Interviews by Phone and/or On-site  </li></ul><ul><ul><li>Publisher and key staff </li></ul...
Peter Beren, Publishing Consultant <ul><li>30 years publishing experience </li></ul><ul><li>Founder, Sierra Club Licensing...
Selected Consulting Clients <ul><li>NOLO </li></ul><ul><li>Chronicle Books  </li></ul><ul><li>Tarcher/Penguin  </li></ul><...
What  They’re Saying… <ul><li>“ Peter Beren has great experience and deep publishing intelligence. Every time I meet with ...
And…. <ul><li>“ We hired Peter for a ‘Publishers Checkup’  and got over 25  recommendations on how to improve our publishi...
And …. <ul><li>“ When I have a publishing problem, I call Peter Beren.” </li></ul><ul><li>--- Phil Wood, Founder and Publi...
Peter Beren, Publishing Consultant <ul><li>(510) 821-5539 </li></ul><ul><li>[email_address] </li></ul><ul><li>Schedule You...
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Copy Of Copy Of Copy Of Copy Of Copy Of Publishers Checkup 281208 1 02

  1. 1. Publishers Checkup Are You Ready For Publishing in Hard Times? © 2008 Peter Beren
  2. 2. Strategies & Tactics <ul><li>For Independent Publishers </li></ul><ul><li>Presented by Peter Beren, </li></ul><ul><li>Publishing Consultant. </li></ul>
  3. 3. Goals <ul><li>Publish Effectively in 2009 – 2010 </li></ul><ul><li>Develop Strategies For The Downturn </li></ul>
  4. 4. Down Market Requirements <ul><li>Strongest Titles </li></ul><ul><li>Priced to the Market </li></ul><ul><li>Creative Marketing </li></ul>Sell-Through Strongest Titles Priced Well Marketing
  5. 5. Publish Smarter <ul><li>Quality not Quantity </li></ul><ul><li>Concentration of Marketing Force </li></ul><ul><li>Repurpose Content </li></ul>Publish Smarter Printing Packaging Pricing Creative Marketing Focus Buzz Repurpose Content Revisions Reissues Spin offs Roll-ups
  6. 6. Identify New Opportunities <ul><li>Increase Subsidiary Rights Income </li></ul><ul><li>Find Hidden Sales Channels </li></ul><ul><li>Cut Costs </li></ul><ul><li>Get the Most Out of Your Backlist </li></ul>
  7. 7. Financial Benefits <ul><li>Reduce Overhead </li></ul><ul><li>Increase Profit Margins </li></ul><ul><li>Reduce Returns </li></ul><ul><li>Increase Sales </li></ul>
  8. 8. Anti-Recessionary Publishing Strategies More with Less Repurpose content Cut costs improve profits Grow Sales Grow Profits Sub rights Quality Titles Reduce returns Special sales Backlist Planning Publishing Plans Review P&LS Focus marketing
  9. 9. More Anti-Recessionary Publishing Strategies <ul><li>Regional Publishing </li></ul><ul><li>Casual Sale Barriers </li></ul><ul><li>Down-Pricing Advantages </li></ul><ul><li>Up-Pricing Advantages </li></ul><ul><li>Series Platforms </li></ul><ul><li>Web Marketing </li></ul>
  10. 10. Research Methodology <ul><li>Interviews by Phone and/or On-site </li></ul><ul><ul><li>Publisher and key staff </li></ul></ul><ul><li>Review of Titles, Formats, Prices </li></ul><ul><li>Review of Contracts </li></ul><ul><li>Review of Operating Statements </li></ul><ul><li>Bestselling Backlist and Front list </li></ul><ul><li>Sales Analysis/Account Analysis </li></ul>
  11. 11. Peter Beren, Publishing Consultant <ul><li>30 years publishing experience </li></ul><ul><li>Founder, Sierra Club Licensing Program </li></ul><ul><li>Publisher, Sierra Club Books </li></ul><ul><li>Founding Publisher, VIA Books </li></ul><ul><li>VP, Publishing, Palace Publishing Group </li></ul>
  12. 12. Selected Consulting Clients <ul><li>NOLO </li></ul><ul><li>Chronicle Books </li></ul><ul><li>Tarcher/Penguin </li></ul><ul><li>Ten Speed Press </li></ul><ul><li>Welcome Books </li></ul><ul><li>Shambhala </li></ul><ul><li>Healthy Planet </li></ul><ul><li>Healthy Travel Co. </li></ul><ul><li>Island Heritage </li></ul><ul><li>The Book Designers </li></ul><ul><li>Future Medicine </li></ul><ul><li>Age Wave </li></ul><ul><li>World Wildlife Fund </li></ul><ul><li>The Nature Company </li></ul><ul><li>MILIA: The International Publishing and New Media Market </li></ul><ul><li>Lynda.com </li></ul><ul><li>MyDailyHealth.com </li></ul><ul><li>Encounter Books </li></ul>
  13. 13. What They’re Saying… <ul><li>“ Peter Beren has great experience and deep publishing intelligence. Every time I meet with him, I come away with valuable insights.” --- Charlie Winton, Publisher, </li></ul><ul><li> Counterpoint Press </li></ul>
  14. 14. And…. <ul><li>“ We hired Peter for a ‘Publishers Checkup’ and got over 25 recommendations on how to improve our publishing division’s performance. I would definitely recommend Peter’s service ” ---Jake Warner, Founder and CEO, NOLO </li></ul>
  15. 15. And …. <ul><li>“ When I have a publishing problem, I call Peter Beren.” </li></ul><ul><li>--- Phil Wood, Founder and Publisher, </li></ul><ul><li>Ten Speed Press </li></ul>
  16. 16. Peter Beren, Publishing Consultant <ul><li>(510) 821-5539 </li></ul><ul><li>[email_address] </li></ul><ul><li>Schedule Your Checkup by phone or email. </li></ul>Thank you for your consideration . .

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