Digital Products - Dush Ramachandran - Affilicon Israel - June 2009

Dush Ramachandran
Vice President
Sales Marketing & Business Development
ClickBank
Digital Products
The Way to Affiliate Profits

What are digital products?
Products that are available through a download:
Software
eBooks
Games
Membership sites
© ClickBank

Advantages of Digital Products
Available anywhere in the world at any time of day or night.
Customer does not have to wait for product to be shipped – it is available instantly.
Products cover a wide range of subjects –From Internet Marketing and Foreign Exchange to Dog Training and Guitar Lessons
© ClickBank

Advantages of Digital Products
Digital products are perfectly suited to impulse buys – higher conversions and higher sales.
Since margins are higher, affiliate payouts are higher.
Well suited to all types of promotion:
PPC
Email
Websites, Blogs and Review sites
© ClickBank

How to pick a digital product
Product Quality:
Quality of Sales page
Sales and Refund performance
Number of affiliates promoting the product
Vendor Quality:
Vendor reputation
Affiliate resources available
Network Quality:
© ClickBank

How to pick a network
Number of products available
Variety of product categories
Does the network also process payments?
Accepts variety of payment methods
Refund policy
Who pays affiliates – the vendor or network?
Reliable and regular payment to affiliates
Fraud control and protection systems
© ClickBank

Digital Products - Dush Ramachandran - Affilicon Israel - June 2009

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Digital Products - Dush Ramachandran - Affilicon Israel - June 2009 — Presentation Transcript

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