Index <ul><li>QUEENS MUSEUM OF ART </li></ul><ul><li>ABCDF INTERACTIVE STATIONS </li></ul><ul><li>TIME FRAME </li></ul><ul><li>ABCDF PREVIOUS EXHIBITIONS </li></ul><ul><li>INTRODUCTION </li></ul><ul><li>PROJECTION SITES </li></ul><ul><li>MET </li></ul><ul><li>Guggenheim </li></ul><ul><li>Columbus Circle </li></ul><ul><li>Grace Plaza </li></ul><ul><li>Michael Quill Bus Depot </li></ul><ul><li>Union Square </li></ul><ul><li>Maritime Hotel </li></ul><ul><li>Verizon </li></ul><ul><li>St. Vincent’s Hospital </li></ul><ul><li>Harlem </li></ul><ul><ul><li>ABCDF, Mexico City </li></ul></ul><ul><ul><li>ABCDF, Monterrey, Nuevo León </li></ul></ul><ul><ul><li>ABCDF, Paris </li></ul></ul><ul><ul><li>ABCDF, Washington, DC </li></ul></ul><ul><ul><li>ID International Award </li></ul></ul>
• ABC DF: Portraits of Mexico City is a visual dictionary that consists of two thousand images organized alphabetically. • Each letter of the alphabet is linked to a repertoire of images that showcase the experience of living in one of the world’s largest city. This project is a collective effort of 250 visual artists (photographers and videographers), filmmakers, and writers. • During Fall, 2005, The Mexican Cultural Institute of New York will launch ABCDF: Portraits of Mexico City, The New York Project 2005, which will feature monumental light projections of images from the dictionary. During the month of October, every dusk, projections of striking images of Mexico City will be projected on 10 New York buildings. • The goal of this project is to document the cultural and artistic vitality of Mexico City and to foster a greater dialogue and permanent connection between the cities of Mexico and New York: Mexico City with its great ancient past blended into contemporary life and New York City, a capital of modern urban life.
<ul><li>• This event will reach a large and diverse audience and have a tremendous impact on millions of people who will view this project as part of their own daily lives, and enjoy special events associated with the projections. </li></ul><ul><li>• Parallel to these monumental projections, the Mexican Cultural Institute of New York is engaged with the following programs: </li></ul><ul><li>A partnership with the Queens Museum of Art, which will host a major installation of ABC DF: Portraits of Mexico City, The New York Project from October to December, 2005. </li></ul><ul><li>The installation of interactive stations throughout Manhattan where people can learn about the project. </li></ul><ul><li>Different activities in the performing arts, film and literature (related to the cultural vitality of Mexico City) presented in collaboration with institutions in Manhattan, Brooklyn and the Bronx. </li></ul><ul><li>• In 2002, ABC DF: Portraits of Mexico City became an immensely successful exhibition at the Fine Arts Palace in Mexico City. It was visited by more than 250,000 people in less than three months and was later exhibited in Paris, London, Barcelona, Milan, and Washington, DC. This project has received various awards for its collective effort and artistic value. </li></ul>
The Mexican Cultural Institute, founded in 1991, is a 501 (c) 3 and tax- exempt organization committed to generating awareness of the richness, dynamism and cultural diversity of Mexico as a democratic, plural and creative nation, and to foster a better knowledge and understanding of Mexico. It also seeks to promote Mexican cultural enterprises and industries in New York. Through strategic partnerships with local individuals and organizations, the Institute has presented over 550 Mexican cultural programs since its foundation.
Locations New York City 1 Harlem 2 Guggenheim 3 MET 4 Columbus Circle, MAD 5 Grace Plaza 6 Michael Quill Bus Depot 7 Union Square, Virgin Megastore 8 Maritime Hotel 9 St. Vincent’s Hospital 10 Verizon Building
<ul><li>The Queens Museum of Art was founded in 1972 to provide a vital cultural center for the most racially and ethnically diverse county in the United States. The Museum is the principal fine arts collecting institution in Queens. It is the permanent home of The Panorama of the City of New York (the world’s largest architectural scale model), displays about the 1939 and 1964 World’s Fairs, as well as a rotating collection from the Neustadt Museum of Tiffany Art, and the venue for a wide range of important changing exhibitions. The Museum serves over 200,000 visitors each year through its programs and exhibitions, and it has an annual budget of $3 million. </li></ul><ul><li>The Museum’s history, community and future are inextricably linked. Its home, The New York City Building, was built for the 1939 World’s Fair and it is the only surviving structure from that event. Following the Second World War the building became the first US home for the United Nations General Assembly, and later it was used during the 1964 World’s Fair. Now the international quality of the building’s past is reflected in the community it serves. According to the 2000 Census, Queens is the most ethnically-diverse county in the nation: around 120 languages and dialects are spoken in the Borough and over half of Queens’ households are headed by individuals born outside the United States. It is the Museum’s aim to provide exhibitions, educational programs and out-reach activities of the highest quality that both serve this community and fully reflect its history. </li></ul><ul><li>It has, for many years, organized special exhibitions of modern and contemporary art, and, indeed, is considered one of the exciting venues in New York. The Museum and our exhibitions are regularly the subject of articles and reviews in a wide range of publications, including The New York Times , Newsday , Art in America , Time Out , The Village Voice, local Queens press and international periodicals. Recent exhibitions that have featured the work of emerging artists, and have both represented and appealed to the diverse composition of the Queens population (as well as drawing a large audience from outside the Borough) include; Global Conceptualism: “Points of Origin, 1950s-1980s”, “Modern Odysseys: Greek American Artists of the 20th Century”, “Queens International in both 2002 and 2004”, “Joan Jonas: Five Works” and “637 Running Feet: Black on White Wall Drawings by 14 Artists”. </li></ul>
Museum’s Floor Plan Exhibition Area 12,000 sq ft.
ABCDF Interactive Stations There will be different interactive stations throughout Manhattan where people can learn about the project.
<ul><li>Timeframe </li></ul>February March April May June July August September October November December Scouting Fundraising Campaign Site Check Wrap up Technical Specifications Contracting Calibrating ABCDF at the Queens Museum of Art Legal Permits Curatorial process (projections and parallel programming) Site Set-up Marketing, Advertising and Promotional Efforts ABCDF Interactive Stations Projections And Parallel Activities
Previous ABCDF Exhibitions <ul><li>ABCDF Words of a City </li></ul><ul><li>Museum of the Palace of Fine Arts in Mexico City </li></ul>The exhibit ABCDF Words of a City was presented from March 20 to June 19, 2002, thanks to the work of more than two hundred photographers, visual artists, writers, and filmmakers. It was visited by 250,000 people.
<ul><li>ABCDF Words of a City Museum of Mexican History Monterrey, Nuevo León From October 17, 2002 to January 7, 2003. The show included more than 60 photographs, objects and a projection room. It was visited by more than 100,000 people. </li></ul><ul><li>ABCDF Portraits d’une Ville </li></ul><ul><li>Institute of Mexico, Paris, France </li></ul>From November 21, 2002 to February 8, 2003. The show included more than 45 photographs, objects, and a small room of projections.
<ul><li>ABCDF Portraits of Mexico City </li></ul><ul><li>Art Museum of the Americas, OAS, Washington, DC </li></ul>From April 29 to June 7, 2004. This exhibit included more than 70 photographs, objects and a projection room.
<ul><li>Id International Award </li></ul><ul><li>Magazine I.D. recognized ABCDF, Graphic Dictionary of Mexico City as one of the best designed books of the year, 2002. </li></ul>