Chapter 4 - How To Write A Good Survey


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Chapter 4 - How To Write A Good Survey

  1. 1. Unit 4 How To Write A Good Survey When writing a good survey the questions should be short, straightforward and each person reading it should interpret it in the same way. A good questionnaire requires editing, careful writing, review, and rewriting. The questions shouldn’t be difficult to answer.
  2. 2. 1) A questionnaire should be as short as possible. When creating a questionnaire you should always think about what is essential to know, what would be useful to know and what would be unnecessary. keep the useful information to a minimum and get rid of the rest. If you find a question is not important enough to include in your survey then remove it. 2) Try to keep the wording of each question as simple as possible. 3) Try to start off your questionnaire with interesting questions that may actually catch the attention of the people taking the survey. 4) Leading questions require a specific response, so just stay away from that. GOOD TIPS TO KNOW
  3. 3. 5) Make sure that the list of choices isn’t too long because it could be difficult for the respondents to evaluate it. 6) Stay away from questions that require people to remember things from the past because people’s memories are increasingly unreliable when you ask them to recall a time from back in the day. You will get far more accurate information from people if you ask them something like, "About how many times in the last month have you gone out and seen a movie in a movie theater or drive-in?" rather than, "About how many times last year did you go out and see a movie in a movie theater or drive-in?" 7) Use Closed-ended questions rather than Open-ended questions because most questionnaires rely on questions with a fixed number of response categories from which respondents select their answers. These are useful because the respondents know clearly the purpose of the question and are limited to a set of choices where one answer is right for them.
  4. 4. <ul><li>An open-ended question is a written response. For example: &quot;If you do not want a company picnic, please explain why&quot;. If there are a lot of written response questions, it reduces the quality and attention the respondents give to the answers. </li></ul><ul><li>However, InfoPoll allows you to use a wide variety of other types of questions. </li></ul><ul><li>Coming up with a catchy title is key for your survey. Some people discard an electronic message based entirely on its subject or sender. You should consider titles that will interest the recipients. </li></ul><ul><li>Here are examples of survey names that might be successful in getting attention: </li></ul><ul><li>Memo From the Chief Executive Officer </li></ul><ul><li>Evaluation of Services of the Benefits Office </li></ul><ul><li>Your Opinion About Financial Services </li></ul><ul><li>Free T-shirt </li></ul><ul><li>Win a Trip to Paris </li></ul><ul><li>Please Respond By Friday </li></ul><ul><li>Free Subscription </li></ul><ul><li>Win a notebook computer </li></ul>
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