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Bad Algorithem - Gilad Sasson - Affilicon Fall 2008
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Bad Algorithem - Gilad Sasson - Affilicon Fall 2008

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  • Transcript

    • 1. Bad Algorithm Gilad Sasson
    • 2. Who’s on the Internet
    • 3. Where Are They?
    • 4. US? Non Us?
    • 5. Search
    • 6. Who’s Important? Via readwriteweb.com
    • 7. What are they looking for?
    • 8. How is this related to the Algorithm?
      • SE Compete
      • Site Owners Compete
      • ~45-50% of Searches are NEW
      • Non English – Higher Radars
      • Manual “Control” Over competitive KW
    • 9. Bad Algo, Let the kids help… YES, Manually Vital Useful Relevant Not Relevant Off-topic " Google Quality Raters Guideline”
    • 10.
      • Low Q Links ( Yahoo, Baidu. Live )
      • Neighborhood links ( Russia )
      • Density
      • And for the REAL SE?
      • On Page
      • Links
      • Technical
      • Latent Semantic
      • More “Links” ( SMO, Universal, Blogs, Behavioral )
      So, Can we beat it?
    • 11. Multilingual Focus
      • Encoding
      • Translate/Localize
      • Duplicontent
      • File Names
      • Geo Targeting
      • Local Links
    • 12. Questions
      • ?
    • 13. Thanks + Contacts + Sources
      • Gilad Sasson, [email_address]
      • Worldwide Search Top 10 , Internet Stat , Comscore
      • 2007 Top Searches: Google , Yahoo! , Live , AOL
      • http://english2american.com/
      • Global Report 2007

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