all the world's a stage Five online social behavior trends and what they mean for you WorldWidgetExpo, London, October 2008

“ All the world's a stage, And all the men and women merely players; They have their exits and their entrances, And one man in his time plays many parts, His acts being seven ages.” Shakespeare As you like it

“ All the world's a stage, And all the men and women merely players; They have their exits and their entrances, And one man in his time plays many parts, His acts being seven ages.”

Shakespeare

Quiz 1 - The best widget ever? ?

Trend #1 - Public Up, Private Down

Trend #1 - Public Up, Private Down Jeremy Liew blog, LightSpeed Ventures

Make Widgets Social

Trend #2 - Stalking Urban Dictionary

Trend #2 - Stalking Urban Dictionary Portals Search Newsfeeds

Make Users Add Data

Trend #3 - Ambient Awareness New York Times

Broadcast, Broadcast, Broadcast Active Inactive

Trend #4 - Self Expression *Gigya widgets network 08/2008 Sample size – 6B widget views

Customize it!

Trend #5 - Light Weight Relationships Dunbar’s number 150

Quiz 2 – #1 comment on MySpace?

Invites and Packaged Messages

The Future – Beyond the Walled Gardens

Bottom line Trend WhatToDo? (semi) Public Up, Private Down Make Widgets Social Stalking Make Users Add Data Ambient Awareness Broadcast, Broadcast, Broadcast Self Expression Customizable Light Weight Relationships Invites and “Packaged Messages”

Eyal Magen www.gigya.com [email_address]

Eyal Magen

www.gigya.com

[email_address]