Suddenly, the biggest names in real estate, aren’t in real estate. It’s probably a good thing high school kids can’t get a real estate license. They’re entirely capable of taking 85% of the buyer and seller leads in your city armed with nothing more than a laptop. During lunch. While “tweeting” their girlfriend .
It’s how people communicate today. All day. Every day. Everywhere. Social Media Real Estate Marketing
It’s not a fad. It’s not a trend. It’s not even a shift. It’s a full blown marketing revolution . And it demands to know… “you in, or you out?” It doesn’t throw scraps to the bystanders, like most other marketing strategies do. The options are…. do it right, or don’t do it at all.
How big is Social Media Networking? By 2010 Generation Y will outnumber the Baby Boomers . 96% have already joined a Social Network. 1 in 8 people who got married in 2008 met on the Internet. It took the Internet 4 years to get 100 million users. Facebook signed 100 million users in 9 months. If Facebook were a country, based on population, it would be the fourth largest country in the World. Ellen DeGeneres has a larger Twitter following than the populations of Ireland, Norway and Panama. 42% of Americans watched a short marketing video last month. On their phone. 35% of Amazon sales are Kindle books (non-paper books read on a screen). We are no longer interrupted by advertising. Today, advertising follow us.
Social Media Marketing raised 89% of the 467 million dollars used to help elect President Barak Obama. The President, it is rumored, once sent an email to 23 million people. From his Blackberry.
By shear size alone, anyone trying to market a product or a service would have to be loony to ignore the Social Media Network market. Down right stupid, frankly. But there’s an even bigger reason to pay attention: 74% of American’s believe what a peer recommends to them. “ Peers” in the world of Social Media Networks are called, “ friends .” A really good word. Sounds suspiciously like a digital sphere-of-influence. Social Media Marketing is about developing “Social Skills.” 14% of American’s believe an advertisement. Advertising, as we know it, is dying. Like newspapers and magazines. .
Enough tech talk. Here’s a little story.
Once upon a time, people looked for homes by going to newspaper classified ads. Some still do. About three a month. And they are all in their 90’s. Bad for newspapers (another suicidal industry bent on resisting change). Good for the little guy. Now, it’s pretty much a level playing field. But you have to play by a few rules. And that’s where a lot of real estate folks fall down when it comes to the Internet. It’s also why your website doesn’t produce leads.
In fact, lets talk about your website.
(Do the words “mind-numbing” come to mind?) Blah, blah, blah. When somebody created that very first real estate website…. APPARENTLY, the idea was, every real estate website would be like every other real estate website. Because that’s what happened . House pictures, bad photos of agents and sleepy copy.
Soon, wily agents followed suit, putting up their own websites. And not for 50 dollars. We designed these sites and hundreds more – for top agents and companies all over the world. We toned down the narcissism (somewhat) and actually OFFERED PEOPLE SOMETHING! Then suddenly, the Social Media Networks were massive.
Today, our third generation websites are designed to harmonically market to the Social Media Marketing medias. Our websites have one purpose for being on the Internet at all. To get leads.
Most websites need a tune-up, if not an overhaul. The “Mother” site also has several jobs: Lead Generation . Digital organization. Public relations. Distribution of information. A company website should reflect the heart of its agent’s online continuity. Tribal. FACEBOOK is a tribe. Your team should wear a online “uniform”. Your team should have continuity. Synergism is a real thing. The Mother Site.
Getting leads is all about the art of offering people High-Value Propositions . “ You give me your name and contact information, I’ll give you ____________.” Professional design, layout and syntax. Required. Navigate by image or navigation bar. Required. Offer something big. Ask for their email address. Offer something big. Ask for their email address. ( HOME SEARCH is about the only feature we kept from our generation two designs.)
It’s your store. It has to be just right. It has to be easy to navigate, it has to capture and keep the attention of someone who can leave with no more that a tap of their finger. Your website doesn’t need a tune-up. It probably needs to be replaced.
We are magic “really good” at getting online leads. VERY good. Outbound email high-value offers to people + have a place to click to find it + don’t be a narcissistic sales jerk + ask them to click = A LEAD! If Einstein were in real estate today, he would use this lead generation formula. Admittedly, not exactly Rocket Surgery.
Click Card for outbound emailing. A great website that has lots of High Value Propositions. There are only 3 things you need to create a prominent Social Media Marketing program. Simple enough. Email addresses.
For example, let’s say you sent a click card to a FSBO about our FSBO Tour. When they “click” on your offer they land on the corresponding page on your website. Professionally written copy commentary explains the features and benefits of your high-value offer. Then, they are asked for their contact information. When they click submit, you get an email in your email box, and a new lead. Do your job right, and you might get a paycheck. Seem like a lot to go through to get a lead? Think about how much you go through when you don’t have a lead.
You have to be really good at getting them to “click”. And we are.
Holy Cow! That is cool . What is it? Bottom of Click Card It’s called a “Click Card”. It’s what appears in an email inbox. (You see them all the time in your email.)
FIRST – NOTHING BAD! We take the “high road” when we market a client. Between 7 -13 will click the button to look at the home. About 23 will forward the message to a friend. Send this click card to 300 people and see what happens .
Our experience is the best data bases start with a single entry. Start today. “ But I don’t have 300 email addresses.”
If you like to list, impress new seller prospects see these! Before long you will learn to design fairly complex outbound email campaigns.
You can communicate about a lot more than just houses ! E-Z to write and read reports. Not gimmicky “FREE REPORTS FOR IDIOTS” offers. Birthday click cards. Holiday click cards. Announcement click cards Service click cards.
How would it make you feel to see an email like this in your inbox? Successful Social Media Real Estate Marketers are generally… Humorous – often in a satirical kind of way. Nice people – Non-sales types sell on the Internet! Less advertising, more advocate – “friends”.
Announce an Open House visually, even on phones! Press a single button and send everyone an Open House announcement.
If you can think of it, we have it or will design it. Professional. Flexible. State of the art. Stunning colors, arresting photography and images. Incidentally, these are real agents you are looking at.
Seriously, this is the fun way to sell! And as easy as marketing gets. Never any rejection. Do it from your laptop. Co
“ What kind of high-value proposition should I offer?” We have 10 to choose from, each packaged separately ready to go. You pick.
“ I don’t have any gift cards?” You’re in luck. We happen to know somebody really good at this kind of design who can hook you up. In fact, we happen to share the same telephone number.
This is a great lead generator that costs you nothing. We link you to a downloadable brochure that outlines each of the 12 no-cost services you to offer web visitors in exchange for identifying themselves. Things you’re already giving away.
Another high-value proposition that costs nothing. You can email a Click Card to an expired listing whose home you would like to list. (Remember, we know how to get that email address.)
A healthy low-cost, low-labor “buyer getter”. A Blue Ribbons Properties list. Corny name? No doubt. Does everyone seeing it know instantly it’s a symbol of quality? Absolutely. Do people care about quality? Hence the name.
Sellers love to choose their own marketing plan. (So we let them.) You “could” offer sellers a variable commission home marketing plan option.
And maybe you just want to say Merry Christmas. To a couple of thousand people. To ten thousand people. To a hundred and ten thousand people. Our special “ forward to friend ” strategies help your messages go viral.
“ I love it. I want to do it. I am afraid I won’t be able to do my part – I’m not that good with computers.” Everything you just looked at on this Powerpoint was created, on a lap top computer, by a 56 year old man who has never taken a single computer class . Our Creative Director, Charlie Nicks. THIS IS NOT ABOUT COMPUTER KNOWLEDGE . There are a few things you have to organize : 1.) A copy of Microsoft Publisher 2007 (or greater.) Microsoft.com download. 2.) A data base to store email addresses, names, addresses and phone. 3.) An account with constantcontact.com or some delivery service. 4.) An account with Facebook, Twitter, Craigslist and EBAY. Free . You can learn all the tech stuff you need to know in quick and simple lessons watching our GEEK 101 video gallery. Geek 101
Fun, quick Speed Leads online classes on dozens of positive topics posted on YouTube. 3-5 minute videos are easy to watch and when you were a kid, you learned a little bit each day – well, look at you now! And that is our teaching model. A little bit at a time, in the order you need it. Don’t worry about your competition watching our training videos. They are not going to go through the creative steps, invest the money and the time to “steal” it from you. We’re not people with secrets to hide – that’s how the Internet works best. Making a serious commitment to online marketing Setting and Reaching Goals Developing your Online Marketing Game Plan Designing or buying a professional marketing website Understanding High Proposition Lead Generation Services to offer How to build an email list of 10,000 names How to Forward to a Friend can make all the difference Climbing the Google Ladder Qualifying incoming leads online Emailing Expired Listings Emailing FSBO’s Getting Business Email Addresses Video Galleries available for viewing January 2010
What you get. Speed Leads. How to get it. It’s a chaotic world. Charlie Nicks, Creative Director [email_address] Thanks. Custom 10 Page Websites 25 Click Card Templates Online training galleries Complete Marketing Exclusivity. Prices vary depending on company size and market population. Service packages included. Have your owner contact Charlie Nicks, Creative Director.
Questions? Charlie Nicks, Creative Director > email@example.com www.Northwest-Partners.com/WinStar Case sensitive See an actual website being designed online here
Thanks. Northwest Partners Marketing Group, LLC 10400 Overland Road Boise, ID 83709 800.307.3459 Toll Free 208.286.1725 Office 208.286.1726 Facsimile Northwest-Partners.com [email_address] Call or email, we’ll email you a Question & Answer PDF