Guerrrilla Mats Ad Kit


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Guerrilla Mats ad kit, providing all you need to know about the most progressive advertising medium in the Philippines

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Guerrrilla Mats Ad Kit

  1. 1. GUERRILLA we make it appetizing Click the FULL Button Below to View Fullscreen
  2. 2. THE PROBLEMS Stiff ad space competition Advertising in Billboards all around us; commercials taking up more time than the show itself. Advertisements are not well-concentrated to catch attention. Metro Manila Declining effect on audience TV and radio ads need to be played multiple times to sustain effect. Flyers and brochures would only be temporarily stored. Retention is not guaranteed. Interrupts entertainment Viewers switch channels during commercials. Readers skip advertisements and just focus on the articles they want to read. The Metro Manila market is more fast-paced these days. Extremely High cost Ad spaces are getting more expensive. Not ideal for startups and SMEs, that have small budgets and for large companies, that get less returns as marketing expenses increase. 2
  3. 3. THE PROBLEMS Is there an ALTERNATIVE? 3
  4. 4. OUR SOLUTION GUERRILLA Professionally-designed paper placemats with 20 designated ad spots Distributed to high-traffic restaurants in key areas of Metro Manila Long effective exposure to receptive audience As low as 33 cents per impression 4
  5. 5. HOW DOES IT WORK? 1 Waiters set the Guerrilla Mats on the table before customers come in 2 Customers arrive and order food Customers read the ads on Guerrilla Mats to keep themselves 3 entertained while waiting for their order Customers discuss the ads among themselves, store contact info, 4 and even take it home 5
  6. 6. BENEFITS OF GUERRILLA MATS Effective Professionally designed placemats Printed in one-page spread medium, full color Catches customers’ attention and a good source of entertainment while waiting for food 76% message retention according to Newsweek Magazine 6
  7. 7. BENEFITS OF GUERRILLA MATS Efficient Distributed in high-traffic restaurants in Metro Manila 10-45 minute exposure to engaged audience Stays on the table at all times Works on both localized and non-territorial advertising 7
  8. 8. BENEFITS OF GUERRILLA MATS Economical As low as 33 cents per impression SME budget-friendly Good for startups and online stores High return per peso for large businesses 8
  9. 9. CURRENT PARTNER RESTAURANTS Aling Tonya’s Seafood Palutuan SEAFOOD PALUTUAN Seaside Macapagal 1 Seaside Macapagal 2 SMBY Mall of Asia *Expanding to the North and South in 2010 9
  10. 10. TECHNICAL SPECIFICATIONS Ad material should be a digital file in actual printing size. TIFF or PSD format, 300 dpi, CMYK, color corrected. (RGB files not acceptable) Production Ad Specifications Production Ad Specifications 1 6 Slot Slots Code: 1A Code: 6A Code: 6B 5.1 cm x 5.8 cm 10.3 cm x 17.6 cm 31.1 cm x 5.8 cm 2 8 Slots Slots Code: 2A Code: 2B Code: 8A Code: 8B 5.1 cm x 11.7 cm 10.3 cm x 5.8 cm 10.3 cm x 23.5 cm 41.5 cm x 5.8 cm 4 Slots Need design assistance? Just give us a call at 346-3098 Code: 4A Code: 4B We’ll make it easy for you! 10.3 cm x 11.7 cm 20.7 cm x 5.8 cm 10
  11. 11. ADVERTISE WITH US Ad Rates Contact Number of Copies 346.3098 # of slots Option A Option B Option C* Call 502.3587 5,000 10,000 15,000 1 ₱2,500 ₱4,000 ₱5,000 0922.852.6130 Text 0917.821.7021 2 ₱5,000 ₱8,000 ₱10,000 4 ₱9,000 ₱14,400 ₱18,000 Email 6 ₱12,750 ₱20,400 ₱25,500 8 ₱16,000 ₱25,600 ₱32,000** Visit *Get 20% DISCOUNT for Option C if you book your ads now until Dec. 31, 2009! **Save as much as ₱6,400 for 8 slots Option C 11