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Immediate Experiences: New Ideas for Real Time Content in Rural Tourism
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Immediate Experiences: New Ideas for Real Time Content in Rural Tourism

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„Experiencias Inmediatas: Nuevas ideas para contenidos en tiempo real en turismo“ …

„Experiencias Inmediatas: Nuevas ideas para contenidos en tiempo real en turismo“

Presentation hold by Günter Exel (@guenterexel) at the IV Congreso Internacional de Turismo Rural de Navarra in Pamplona, February 22nd, 2013.

From the Audio Intro:
Real time content is about to rewrite the complete dramaturgy of touristic communication. Today, I‘d like to point out the latest trends in multimedia content and live reporting through Twitter, Facebook, Instagram, Vine & Co. I‘d like to supply you with some insights, ideas and best practice examples how you can use pictures, videos and podcasts for promoting rural tourism. Expect numerous handy hints on how to get the most out of your social media and web communication.

Español:
Los contenidos en tiempo real está a punto de reescribir la dramaturgia completa de la comunicación turística. Hoy, me gustaría destacar las últimas tendencias en contenidos multimedia y seguimientos en directo a través de Twitter, Facebook, Instagram, Vine y otras. Me gustaría proporcionaros algunos enfoques, ideas y ejemplos de las mejores prácticas en la utilización de imágenes, vídeos y podcasts para promocionar el turismo rural. Habrá numerosos consejos prácticos sobre cómo obtener el máximo rendimiento de las redes sociales y la comunicación web.

Blog article: http://www.guenterexel.com/2013/02/22/echtzeit-content-urlaub-am-bauernhof-referat-beim-congreso-internacional-de-turismo-rural-de-navarra/

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  • 1. Immediate Experiences: New Ideas for Real Time Content in Rural Tourism Günter Exel günter exel | text | konzept | presse | web @guenterexel | @TravelLiveCCFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 1
  • 2. Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 2
  • 3. Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 3
  • 4. This is happening right now …… on www.j.mp/congresotrn13live … or any website! Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 4
  • 5. Real Time Content in Tourism Twitter – the perfect tool for live impressions: • Touristic events • Conferences • Trade fairs • Travel reports – like @TravelLiveCC Source: @TravelLiveCCFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 5
  • 6. Real Time Content in Tourism Storify – a tool to keep real time impressions alive: Embed multimedia content: • Tweets • Photos • Videos (Telly, YouTube etc.) • Podcasts (AudioBoo) • Presentations (SlideShare) • Google Maps • Links Source: @TravelLiveCCFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 6
  • 7. Making experiences come alive Source: @TravelLiveCCFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 7
  • 8. Multimedia Experiences • Take pictures! • Take videos! • Record interviews! Source: @PittyTuscany, Zittrauerhof, youtube.com/urlaubambauernhofatFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 8
  • 9. Multimedia Impressions – Pictures It‘s not only about you … but also about your guests! Source: @Toprural, @illentiscoFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 9
  • 10. Multimedia Impressions – Pictures Show the beauty through day times and seasons … Source: @elvasar, @BeckyMcCray @PreggioFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 10
  • 11. Multimedia Impressions – Pictures Animals are your secret weapon! Source: @escapadarural, @ruralworker, @dovefarmFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 11
  • 12. Multimedia Impressions – Pictures Bon appetit … Source: @Toprural_fr, @Toprural, @TurismoNavarraFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 12
  • 13. Multimedia Impressions – Pictures Celebrate the seasons … and be authentic! Source: @Toprural, @iberiaruralFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 13
  • 14. Multimedia Impressions – PicturesTalk about the things you‘re doing! Source: @BodegasLecea, @TurismoNavarraFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 14
  • 15. Multimedia Impressions – Pictures Capture magic moments! Source: @HarasAmpascachi, @ilBarcoSpello @BeckyMcCrayFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 15
  • 16. Multimedia Impressions – Pictures Stick to your passions! Source: @dovefarmFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 16
  • 17. Multimedia Impressions – Videos There is more than … • Image Videos • Animated Presentations Show what your guests might experience! Source: @agriturmarciano, @ruralgia, youtube.com/familienbauernhofFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 17
  • 18. Multimedia Impressions – Videos Immediate experiences: Make it live … Make it breath! Source: youtube.com/familienbauernhof, @CasaRuralUrbasaFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 18
  • 19. Multimedia Impressions – Videos Be creative! Source: @dovefarmFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 19
  • 20. Multimedia Impressions – Videos Deliver vivid impressions with Vine‘s 6 seconds videos! Source: @BeckyMcCrayFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 20
  • 21. Sounds fine, but … hey, we‘ve got Facebook!Why Focus on Real Time Content?Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 21
  • 22. The Facebook World is not enough • No presence in search engines • Privacy restrictions • No multimedia curation • No storytelling for your website • By the way … Do not cross post from Facebook to Twitter! Source: @laventadelalmaFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 22
  • 23. Viral distribution via Social Media Source: @EstefaniaYH, @RuralpromoFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 23
  • 24. Storytelling via Social Media Storytelling on Twitter, Facebook & Co: How not to get lost? Source: @Ruralworker, @BeckyMcCrayFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 24
  • 25. Storytelling via Social MediaYou‘ve got stories to tell! Source: @TurismoNavarra, @CasaRuralUrbasa Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 25
  • 26. Live Impressions: Jordan 2011 January 2011: The Arab Revolution Source: Wikimedia Commons/RashadFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 26
  • 27. Live Impressions: Jordan 2011 VisitJordan recorded interviews with tourists, published them on YouTube Source: @VisitJordanFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 27
  • 28. Live Impressions: Jordan 2011 Real time report #JordanLive: • Blog • Tweets • Pictures • Videos • PodcastsFotos: TravelLive.cc Source: @TravelLiveCCFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 28
  • 29. Live Impressions: #truegreece 2012 July 2012: Greece in crisis Source: Wikimedia Commons/Kotsolis, GgiaFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 29
  • 30. Live Impressions: #truegreece 2012 #KretaLive: • Tweets • Photos • Videos • Podcast interviews Source: @TravelLiveCCFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 30
  • 31. Content Syndication: Twitter „http:“ missing!!!Content Syndication 1: twitter.com real time widget Source: @TravelLiveCCFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 31
  • 32. Content Syndication: Storify Content Syndication 2: storify.com widget on TravelLive.cc Source: @TravelLiveCCFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 32
  • 33. Content Syndication: Embed Codes Source: @TravelLiveCC, clubvision.at, narrare-blog.com, reise-aktuell.atFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 33
  • 34. Real Time Content on Your Website Multimedia content on preggio.it from • Twitter • Instagram • YouTube … • and the blog! Source: @PreggioFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 34
  • 35. Storytelling with Multimedia „The Old, the Young and the Sea“ A personalized video chronicle along the Spanish coastFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 35
  • 36. Live Impressions: „Digitaler Almabtrieb“ Livestreaming via Google Hangout: „Digitaler Almabtrieb“, Oberstaufen Source: @oberstaufenFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 36
  • 37. Multimedia Impressions – Google Glass www.google.com/glass/start/how-it-feelsFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 37
  • 38. Improving Picture Quality Photo impressions: Which one would you „like“ on Facebook? Source: @PittyTuscany, @TaiPanTouristikFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 38
  • 39. Improving Picture Quality Telling stories with pictures: • Plants from unsual angles • Fresh Harvest • Blind passengers • Delight of fresh pasta • Change of seasons Source: @AgriturismoNicoFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 39
  • 40. Improving Picture Quality There‘s an app for everything! Source: @TaiPanTouristikFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 40
  • 41. Improving Picture Quality Mobile photo editing on the go – some of my recommendations (iOS/Android): Snapseed • Snapseed • Camera + • Instagram • Twitter Photo Filters InstagramFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 41
  • 42. Multimedia ExperiencesPublish multimedia impressions to:• Facebook, Google+ (social networks)• Twitter, Friendfeed (real time pics displayed)• YouTube, Telly, Vine, Qwiki (video platforms)• Google+ Hangouts, Ustream (livestreaming)• Twitter, Twitpic (photo platforms)• Instagram, Pinterest (photo communities)• AudioBoo (audio platforms)• Storify (content curation)Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 42
  • 43. Thank you! Günter Exel www.guenterexel.com, www.TravelLive.cc twitter.com/guenterexel facebook.com/guenterexel twitter.com/twitt_consult gplus.to/guenterexel twitter.com/TravelLiveCC gplus.to/TravelLiveFeb 22, 2013 #congresotrn | GÜNTER EXEL Slide 43

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