Blogger Relations – Hype or Trend? The definitive Do's and Dont's for Destinations. Presentation by Günter Exel on Blogger Relations, featuring:
1. Bloggers as brand ambassadors: What can bloggers do for you?
2. What does a blogger need?
3. How to find the right partner: Which blogger suitsyour story best?
4. Costs and benefits: How to value ROI and measurement
5. Travel blogging – hype or trend? An outlook on perspectives and possible cooperations
6. Your check list for blogger relations: 9 To Do‘s right before you start inviting bloggers
This Presentation was held on January 22nd, 2014 on the occasion of ENTER 2014, the world's leading eTourism conference in Dublin, Ireland.
Watch the presentation on video: www.guenterexel.com/2014/01/22/blogger-relations-hype-oder-trend