Effective Online Communications (Web 2 0)

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Rob McLean of Sociable Communications, Arni Mikelsons of Northern Village and Jeremy Cook from MacMillan Marketing discuss effective online strategies.

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Effective Online Communications (Web 2 0)

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  10. 10. Content Driven Websites Arni Mikelsons, Northern Village http://www.ContentDrivenWebsites.com
  11. 11. Content Driven Websites 1. Define the goals for your website 2. Organize your content 3. Create design to support your goals and content 4. Implement Website
  12. 12. Step 1: Define Your Goals ! Why are you creating this website? ! Brochure website, promoting event, manage files, sell online, etc. ! Not an easy process. Take the necessary time ! Getting help can be a very a good idea ! Create a website plan
  13. 13. Step 2 - Organize Content ! Create website structure (based on goals) ! What are the weak areas that need work? ! Is there a better way of organizing the website? ! Be sure to allow for aha moments
  14. 14. Step 3 - Create Design ! Review website prototype with designer ! Create design to support goals & content ! Continue adding content during design ! Creating design first not nearly as effective
  15. 15. Step 4 - Implement Website ! Implement Design ! Implementation includes search engine optimization, accessibility, analytics ! Add invoicing, shopping carts, simple or complex forms, and mailing lists, as needed ! Review website before launching
  16. 16. Summary ! Focus on the content of the website ! Design and implementation a lot easier ! Website is more effective and more affordable ! Add functionality to your website as needed
  17. 17. Content Driven Websites Arni Mikelsons, Northern Village Arni@NorthernVillage.com, 519-821-9000 http://www.ContentDrivenWebsites.com
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