The Mosaic Network Build Framework

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Conceptual design of a crowdsourcing framework for a network deployment.

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The Mosaic Network Build Framework

  1. 1. Crowdsourcing the network deploymentMosaic Framework Tactic SECTION 1 SECTION 2 SECTION 3CONCEPT BY @GUDJONhttp://about.me/gudjon SECTION 4 SECTION 5 SECTION 6 NEIGHBOURHOOD+ SECTION 7 SECTION 8 SECTION 9 Gudjon Mar Gudjonsson / @gudjon MOSAIC PROCESS 1 2 3 4 5 6 7 8 9 10 11 Gudjon Mar Gudjonsson / @gudjon
  2. 2. The Mosaic Framework■  Mosaic is a “process skeleton” which contains sets of practices and predefined four roles with the so called Tile Owners, Supervisors, Cell Masters and Targets.■  Mosaic enables the creation of self-organizing sales and marketing by encouraging citizen initiative and communication across the service area.■  A key implementations of the Mosaic systems for managing the overall process is its crowd-sourcing web technologies. Gudjon Mar Gudjonsson / @gudjon
  3. 3. The Mosaic framework overview■  Each tile has 1.500 homes, divided in 9 sections■  Each section has about 167 homes, divided in 9 cells■  Each cell has 18 homes as target customers TILES   TILE OWNER SECTIONS  (9)   SUPERVISOR CELLS  (9)   CELL MASTER TARGETS  (18  HOMES)   TARGETS Gudjon Mar Gudjonsson / @gudjon
  4. 4. Only 4 Roles with clear functions■  Tile Owner •  Responsible for the overall Mosaic process framework. Facilitates the Supervisors. Reports to OC Marketing Director •  Organises the Weekly Planning■  Supervisor •  Each one responsible for finding and facilitating 9 Cell Masters. •  Responsible for the Monthly Open Meetup■  Cell Master •  Responsible for signing up 18 homes in their cell■  Targets •  The customer that signs-up Gudjon Mar Gudjonsson / @gudjon
  5. 5. Mosaic Framework Organisation Chart Target  (1)   Cell  Master  (1)   Target  (18)   Supervisor  (1)   Target  (1)   Cell  Master  (9)   Target  (18)   Tile  Owner  (1)   Target  (1)   Cell  Master  (1)   Target  (18)   Supervisor  (9)   Target  (1)   Cell  Master  (9)   Target  (18)  Marke8ng   Director   Target  (1)   Cell  Master  (1)   Target  (18)   Supervisor  (1)   Target  (1)   Cell  Master  (9)   Target  (18)   Tile  Owner  (9)   Target  (1)   Cell  Master  (1)   Target  (18)   Supervisor  (9)   Target  (1)   Cell  Master  (9)   Target  (18)   Operational Staff Gudjon Mar Gudjonsson / @gudjon Driven Citizen
  6. 6. Targets■  Targets do not have any roles or functions. They are to be handled with care in a positive way■  Targets are the average Joe, a consumer that has not learned about the value of the fibre connected community■  Everyone starts as a Targets. Some can be recruited as Cell Masters and even Supervisors.■  All targets are to be registered on the Mosaic web Gudjon Mar Gudjonsson / @gudjon
  7. 7. Cell Master: Roles and Functions■  Anyone can signup to become a Cell Master •  Cell Masters are grass-root organized sales team■  Cell Masters have access to standardized Sales & Marketing division •  Cell Master Sales Kit •  Training Material •  Access to incentive plans■  They can use any methods •  Door knocking, phone calls, emailing, advertising, etc.■  Cell Masters participate in official sales programs like; •  The Full House incentive program Gudjon Mar Gudjonsson / @gudjon
  8. 8. Cell Master: Full House Incentive Program NEIGHBOURHOOD  ■  The Cell Master can participate in the well defined Full House program■  A Home Cell is defined by the closest 18 homes■  They can use any methods •  Door knocking, phone calls, emailing, advertising, etc.■  For each signed-up customer in his/her Home Cell the Cell Master gets a voucher for services that has some financial value■  For completing a Full House in its home cell the Cell Master gets an additional reward in cash •  They can only get this once, as a cell is defined by the cell master’s closest home Gudjon Mar Gudjonsson / @gudjon
  9. 9. Supervisor: Roles and Functions■  The Supervisor communicates with its team of Cell Masters and its Tile Owner■  Responsible for identifying and recruiting 9 Cell Masters within its sector •  The Tile Manager organises each sectors with the Supervisors■  Responsible for facilitating each of the 9 Cell Masters■  Responsible for the Monthly Open Meetup Gudjon Mar Gudjonsson / @gudjon
  10. 10. Tile Owner: Roles and Functions■  The Tile Owner reports to the company’s Marketing Director■  Responsible for the overall Mosaic process framework■  Responsible for identifying and recruiting 9 motivated Supervisors in its Tile■  It’s function is to facilitate and motivate its Supervisors making sure they all have the tools needed■  Tile Owners plan Meetups in their area where Supervisors and Cell Masters can be recruited, trained and facilitated Gudjon Mar Gudjonsson / @gudjon
  11. 11. Mosaic Meetings and Events■  Weekly Planning ■  Monthly Open Meetup •  Organized by the Tile Owner •  Organized by each Supervisor •  Fixed time, weekly •  Open to everyone at a friendly, •  10 member meeting, including; accessible location •  The Tile Owner •  Bar, popular community centre or •  All 9 Supervisors of the Tile other free venue •  Review the progress within each sector, knowledge sharing and MOSAIC identify and communicate next PROCESS actions1 2 3 4 5 6 7 8 9 10 11 Gudjon Mar Gudjonsson / @gudjon
  12. 12. Tile Owner’s Weekly Planning■  Organized by the Tile Owner •  Fixed time, weekly■  10 member meeting, including the Tile Owner with the Tile Supervisors■  Venue: •  Organized at a casual location like a quite bar, restaurant■  Review the progress within each sector, knowledge sharing and identify and communicate next actions Gudjon Mar Gudjonsson / @gudjon
  13. 13. Biannual: TEDxYourCommunity ■  Open TEDx-organised event at a central location •  Co-branding with TED used to create a synergy with the TED vision ■  Organised biannually by the Marketing Manager ■  Visionary agenda on the application of gigabit connectivity for all ■  Broad range of speakers •  Relating to the vision of the gigabit connected community ■  Used to support the Mosaic process framework ■  Organised biannually for all major communities23 24 25 26 27 28 29 30 31 32 33 Gudjon Mar Gudjonsson / @gudjon
  14. 14. Each Supervisor is responsible for 9 CellMasters SECTION MANAGER CELL   Gudjon Mar Gudjonsson / @gudjon
  15. 15. A Mosaic Tile■  With 9 Section Managers and 81 Cell Masters to manage a sign- up for a target of 1.500 homes, Gudjon Mar Gudjonsson / @gudjon
  16. 16. Cell Master: A full house reward■  Cell Master with get a full house reward for signing up all members in its cell■  The reward is £80 in cash Cell Master Performance Indicator■  The Cell Master gets a crown medal for its new major status 2" 4" 6" 8" 10" 12" 14" 16" 18"■  They can only get this once, as a cell is defined by the cell master’s closest Beginner Full House home Gudjon Mar Gudjonsson / @gudjon
  17. 17. Members Rewards■  Game logic like reward system to help drive motivation■  Each member gets reward medals based on their performance Gudjon Mar Gudjonsson / @gudjon
  18. 18. Managing a cell Cell Master Performance Indicator 2" 4" 6" 8" 10" 12" 14" 16" 18" Beginner Full House Gudjon Mar Gudjonsson / @gudjon
  19. 19. Cell Performance Metric System ■  Each Cell represents an real-time status that represents the condition of the cell ■  Status can be; Not started, Active, In progress, Successful or Completed Ac@ve   Successful  • Zero  sign-­‐ups   • If  it  has  an   • If  a  Full  House   • If  it  has  a   ac@ve  Cell   • If  13  homes   has  been   customer   Master     have  signed  up   reached   signup   (70%  signup)   Not  started   In  progress   Completed   Gudjon Mar Gudjonsson / @gudjon
  20. 20. The Tile Performance Dashboard■  It is easy to follow the performance of each tile with the colour coded Tile Performance Dashboard■  Example on right è •  Section 8 has no sign-ups and no Cell Master •  Section 9 is very successful■  Easy to organise and communicate with the right members (Supervisors or Cell Masters) to facilitate, incentivise or motivate■  Easy to identify broken or unsuccessful cells Gudjon Mar Gudjonsson / @gudjon
  21. 21. SECTION 1 SECTION 2 SECTION 3SECTION 4 SECTION 5 SECTION 6 81 Cell Masters 1.500 homes in the TileSECTION 7 SECTION 8 SECTION 9 Gudjon Mar Gudjonsson / @gudjon
  22. 22. SECTION 1 SECTION 2 SECTION 3SECTION 4 SECTION 5 SECTION 6SECTION 7 SECTION 8 SECTION 9 Gudjon Mar Gudjonsson / @gudjon
  23. 23. Make it into a game … Gudjon Mar Gudjonsson / @gudjon
  24. 24. … where each member has its role Gudjon Mar Gudjonsson / @gudjon
  25. 25. Gaming-like Characteristics■  The Mosaic should be played like a board game •  Used to create a positive image and feel for the project Gudjon Mar Gudjonsson / @gudjon
  26. 26. Supporting Web Technologies■  The Mosaic framework runs on a crowd-sourcing platform with a strong API for managing the performance of the rollout Gudjon Mar Gudjonsson / @gudjon
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