Market-driven
innovation management,
from the inside in
Georgios G. Tziralis & Ilias P. Tatsiopoulos, NTUA
APMS 2008, Sep 15-17, Helsinki

Enterprises and organizations
seem like market-agnostic, semi-
permeable bubbles, in a market-
powered universe.

the problem
• Innovation management and idea selection
• in general:
- n potential evaluators of ideas
- m ideas,
- evaluated by i variables each
• optimal solution: the evaluation of an
omniscient agent

background
• need for efficient information aggregation
• tools in use so far vary
- nominal groups, brainstorming, discussion
boards and voting systems
- poor for information evaluation (static,
low motive, etc)
• other options?