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Social Media Basics

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Social Media Basics - Facebook, Twitter, LinkedIn …

Social Media Basics - Facebook, Twitter, LinkedIn
A customized training for South Dakota Department of Labor

Published in: Social Media, Technology, Business

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  • 1. Social Media Basics • Facebook – Things you might now know • Twitter – Why use it • LinkedIn – Professionally Connected Brought to you by Green Thumb Web Designs www.greenthumbwebdesigns.com Peggy Martin Twitter @gtwebdesigns
  • 2. Content Credit 2012 Market Place Maven
  • 3. Facebook Things You Might Not Know Photo Credit http:/www.flickr.com/photos/spencereholtaway/3376955055;
  • 4. Privacy Settings See Who Can See What – View As Step 1 Step 2
  • 5. OH No Hacked!!
  • 6. Two Things To Do – Help Prevent & Fix
  • 7. Click To Share Album Shared Albums Add friends who can contribute pictures to album
  • 8. Who Can See • Contributors • Friends of Contributors • Public
  • 9. How to Create 1. Select Album 2.  Click 3. Add Friend 4. Save 
  • 10. Refine Your Feed Smart Lists • Close Friends • Acquaintances
  • 11. Close Friends – Customized News Feed
  • 12. Close Friends Tool Speed It Up – Hidden Tool https://www.facebook.com/friends/organize
  • 13. Choose Who Share With
  • 14. Create Interest Lists to unclutter news feed You don’t have to like the a FB page to have it in your list. If you like the page it will show up in your regular news feeds. Interest lists don’t update regular feed.
  • 15. Customized feed based on interest
  • 16. Block Apps From Posting To Your Feed
  • 17. Don’t Let Apps Run Amok
  • 18. Key Terms Hashtag: A hashtag is a term, prefixed by the # symbol, to mark keywords or topics in posts so they are easily searchable. Anyone can create their own hashtag!! Yes they can be used in Facebook too.
  • 19. Why Use Twitter Photo Credit http://www.flickr.com/photos/thecampbells/5042764163/sizes/l/ 20
  • 20. * Microblogging * Learn what is happening now
  • 21. Why Use Twitter - News Local World
  • 22. Why Use Twitter - Learn Gardening Golf Hunting
  • 23. Key Terms Tweet: The message you send out to your followers from your Twitter account. Remember only 140 Characters
  • 24. Key Terms Handle: How you are identified on Twitter. It’s the @ symbol, plus the name you have given your account (@gtwebdesigns)
  • 25. Key Terms Following: What you do to view tweets from someone
  • 26. Key Terms Followers: Those people or organizations “following” your tweets. Who want to hear what you have to say
  • 27. Key Terms Retweet: When you resend a tweet from someone else.
  • 28. Key Terms Direct Messages “DM”: Private notes are called (direct) messages.
  • 29. Key Terms Hashtag: A hashtag is a term, prefixed by the # symbol, to mark keywords or topics in tweets so they are easily searchable.
  • 30. Use 2-4 #hashtags in a tweet #Buythis! Get my stuff! #sale today buy now #seriously shop at my store. Are you shopping yet?!?! Photo Credit http://www.flickr.com/photos/tonythemisfit/3895672068/sizes/l/in/photostream/
  • 31. Anatomy of a Tweet Name
  • 32. Anatomy of a Tweet username
  • 33. Anatomy of a Tweet Hashtag
  • 34. Anatomy of a Tweet Mention
  • 35. Anatomy of a Tweet Shortened URL
  • 36. Anatomy of a Tweet Via or By
  • 37. Anatomy of a Tweet Reply
  • 38. Leave room for retweet – characters left leave at least 13-17 characters
  • 39. Anatomy of a Tweet Favorite
  • 40. Reasons to Favorite a Tweet • Bookmark for later reading • Way of saying thanks • Testimonials http://www.flickr.com/photos/jenny8lee/4353122399/sizes/z/
  • 41. Shorten URL • goo.gl • tinyurl.com • bitly.com
  • 42. Google Your Name – LinkedIn Profile Most Likely To Come up First
  • 43. Sign up Professional Names Only
  • 44. Confirm Email
  • 45. Fill in your profile Use Key Words
  • 46. Add Background Summary Your chance to tell the world who you are and what you can do. You have 2000 characters – use them!
  • 47. Summary – 2000 Characters Compelling, Inte resting Natural Conversation
  • 48. Create Create URL URL
  • 49. Create Optimize Location URL
  • 50. Create URL Align Your Industry
  • 51. Get Connected – Increase Visibility
  • 52. Search for Connections
  • 53. Ways to Use LinkedIn Job Searches Industry News Communicate