Social Media Basics
• Facebook – Things you might now know
• Twitter – Why use it
• LinkedIn – Professionally Connected

B...
Content Credit 2012 Market Place Maven
Facebook Things You Might Not Know
Photo Credit http:/www.flickr.com/photos/spencereholtaway/3376955055;
Privacy Settings
See Who Can See What – View As

Step 1
Step 2
OH No Hacked!!
Two Things To Do – Help Prevent & Fix
Click To Share
Album

Shared Albums
Add friends who can
contribute pictures to album
Who Can See

• Contributors
• Friends of Contributors
• Public
How to Create
1. Select Album
2.
 Click

3. Add Friend
4. Save


Refine Your Feed

Smart Lists
• Close Friends
• Acquaintances
Close Friends – Customized News Feed
Close Friends Tool

Speed It Up – Hidden Tool
https://www.facebook.com/friends/organize
Choose Who Share With
Create Interest Lists
to unclutter news feed

You don’t have to like the a FB page to have it in
your list. If you like th...
Customized feed
based on interest
Block Apps From Posting To Your Feed
Don’t Let Apps Run Amok
Key Terms
Hashtag: A hashtag is a term, prefixed by the #
symbol, to mark keywords or topics in posts so
they are easily s...
Why Use Twitter

Photo Credit http://www.flickr.com/photos/thecampbells/5042764163/sizes/l/

20
* Microblogging
* Learn what is happening now
Why Use Twitter - News
Local

World
Why Use Twitter - Learn
Gardening

Golf

Hunting
Key Terms
Tweet: The message you send out to your
followers from your Twitter account.

Remember only 140
Characters
Key Terms
Handle: How you are identified on Twitter. It’s
the @ symbol, plus the name you have given
your account (@gtwebd...
Key Terms
Following: What you do to view tweets from someone
Key Terms
Followers: Those people or organizations “following”
your tweets. Who want to hear what you have to say
Key Terms
Retweet: When you resend a tweet from
someone else.
Key Terms
Direct Messages “DM”: Private notes are called
(direct) messages.
Key Terms
Hashtag: A hashtag is a term, prefixed by
the # symbol, to mark keywords or topics
in tweets so they are easily ...
Use 2-4 #hashtags
in a tweet

#Buythis! Get my stuff! #sale today buy now
#seriously shop at my store. Are you shopping ye...
Anatomy of a Tweet

Name
Anatomy of a Tweet

username
Anatomy of a Tweet

Hashtag
Anatomy of a Tweet

Mention
Anatomy of a Tweet

Shortened
URL
Anatomy of a Tweet

Via or By
Anatomy of a Tweet

Reply
Leave room for retweet – characters left
leave at least 13-17 characters
Anatomy of a Tweet

Favorite
Reasons to Favorite a Tweet
• Bookmark for later
reading
• Way of saying
thanks
• Testimonials

http://www.flickr.com/phot...
Shorten URL
• goo.gl
• tinyurl.com
• bitly.com
Google Your Name – LinkedIn Profile
Most Likely To
Come up First
Sign up

Professional Names Only
Confirm Email
Fill in your profile

Use Key Words
Add Background Summary

Your chance to tell the world who you
are and what you can do.
You have 2000 characters – use them...
Summary – 2000 Characters

Compelling, Inte
resting
Natural
Conversation
Create

Create URL

URL
Create

Optimize Location

URL
Create

URL

Align Your Industry
Get Connected – Increase Visibility
Search for Connections
Ways to Use LinkedIn
Job Searches

Industry News

Communicate
Social Media Basics
Social Media Basics
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Social Media Basics

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Social Media Basics - Facebook, Twitter, LinkedIn
A customized training for South Dakota Department of Labor

Published in: Social Media, Technology, Business
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Social Media Basics

  1. 1. Social Media Basics • Facebook – Things you might now know • Twitter – Why use it • LinkedIn – Professionally Connected Brought to you by Green Thumb Web Designs www.greenthumbwebdesigns.com Peggy Martin Twitter @gtwebdesigns
  2. 2. Content Credit 2012 Market Place Maven
  3. 3. Facebook Things You Might Not Know Photo Credit http:/www.flickr.com/photos/spencereholtaway/3376955055;
  4. 4. Privacy Settings See Who Can See What – View As Step 1 Step 2
  5. 5. OH No Hacked!!
  6. 6. Two Things To Do – Help Prevent & Fix
  7. 7. Click To Share Album Shared Albums Add friends who can contribute pictures to album
  8. 8. Who Can See • Contributors • Friends of Contributors • Public
  9. 9. How to Create 1. Select Album 2.  Click 3. Add Friend 4. Save 
  10. 10. Refine Your Feed Smart Lists • Close Friends • Acquaintances
  11. 11. Close Friends – Customized News Feed
  12. 12. Close Friends Tool Speed It Up – Hidden Tool https://www.facebook.com/friends/organize
  13. 13. Choose Who Share With
  14. 14. Create Interest Lists to unclutter news feed You don’t have to like the a FB page to have it in your list. If you like the page it will show up in your regular news feeds. Interest lists don’t update regular feed.
  15. 15. Customized feed based on interest
  16. 16. Block Apps From Posting To Your Feed
  17. 17. Don’t Let Apps Run Amok
  18. 18. Key Terms Hashtag: A hashtag is a term, prefixed by the # symbol, to mark keywords or topics in posts so they are easily searchable. Anyone can create their own hashtag!! Yes they can be used in Facebook too.
  19. 19. Why Use Twitter Photo Credit http://www.flickr.com/photos/thecampbells/5042764163/sizes/l/ 20
  20. 20. * Microblogging * Learn what is happening now
  21. 21. Why Use Twitter - News Local World
  22. 22. Why Use Twitter - Learn Gardening Golf Hunting
  23. 23. Key Terms Tweet: The message you send out to your followers from your Twitter account. Remember only 140 Characters
  24. 24. Key Terms Handle: How you are identified on Twitter. It’s the @ symbol, plus the name you have given your account (@gtwebdesigns)
  25. 25. Key Terms Following: What you do to view tweets from someone
  26. 26. Key Terms Followers: Those people or organizations “following” your tweets. Who want to hear what you have to say
  27. 27. Key Terms Retweet: When you resend a tweet from someone else.
  28. 28. Key Terms Direct Messages “DM”: Private notes are called (direct) messages.
  29. 29. Key Terms Hashtag: A hashtag is a term, prefixed by the # symbol, to mark keywords or topics in tweets so they are easily searchable.
  30. 30. Use 2-4 #hashtags in a tweet #Buythis! Get my stuff! #sale today buy now #seriously shop at my store. Are you shopping yet?!?! Photo Credit http://www.flickr.com/photos/tonythemisfit/3895672068/sizes/l/in/photostream/
  31. 31. Anatomy of a Tweet Name
  32. 32. Anatomy of a Tweet username
  33. 33. Anatomy of a Tweet Hashtag
  34. 34. Anatomy of a Tweet Mention
  35. 35. Anatomy of a Tweet Shortened URL
  36. 36. Anatomy of a Tweet Via or By
  37. 37. Anatomy of a Tweet Reply
  38. 38. Leave room for retweet – characters left leave at least 13-17 characters
  39. 39. Anatomy of a Tweet Favorite
  40. 40. Reasons to Favorite a Tweet • Bookmark for later reading • Way of saying thanks • Testimonials http://www.flickr.com/photos/jenny8lee/4353122399/sizes/z/
  41. 41. Shorten URL • goo.gl • tinyurl.com • bitly.com
  42. 42. Google Your Name – LinkedIn Profile Most Likely To Come up First
  43. 43. Sign up Professional Names Only
  44. 44. Confirm Email
  45. 45. Fill in your profile Use Key Words
  46. 46. Add Background Summary Your chance to tell the world who you are and what you can do. You have 2000 characters – use them!
  47. 47. Summary – 2000 Characters Compelling, Inte resting Natural Conversation
  48. 48. Create Create URL URL
  49. 49. Create Optimize Location URL
  50. 50. Create URL Align Your Industry
  51. 51. Get Connected – Increase Visibility
  52. 52. Search for Connections
  53. 53. Ways to Use LinkedIn Job Searches Industry News Communicate
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