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Introduction to Lean
Introduction to Module
The Changing World of Work
The Lean Startup Approach to
Innovation
Dr Tendayi ...
The world of work is changing.
•
•
•

Software is eating the world.
The world is hyper-connected.
The power of the crowd.
The pace of change is staggering.
 It took radio broadcasters 38 years to reach an audience of 50
million, television 13 ...
Brant Cooper and Patrick Vlaskovitz (2013)
The Lean Entrepreneur
Brant Cooper and Patrick Vlaskovitz (2013)
The Lean Entrepreneur
The Narrative
Everyone wants to be….
The Reality
Stephen J. Kline & Nathan Rosenberg (1986)
An Overview of Innovation

“Models that depict innovation as a smooth, well-beh...
The Challenge
 Most new businesses and innovations fail:
•

In some cases failure rates are over 70%.

•

Most new product launches fai...
 Previous success does not guarantee future
success (Frankish et al., 2012).
•

Entrepreneurs don’t really learn, they ju...
 What we learn in
business school…
 Business planning is problematic:
•

Because it describes as linear, a process that is
actually non-linear.
 Business planning is problematic:
•
•

Because it places too much emphasis on the
value of the initial idea.
It also gea...
Do not place too much emphasis
on the value of your initial
business idea!
 Or any other ‘clever’ ideas you have floating...
You probably think your
business idea is this cute…
But this is what it looks
like to your customers!
Rob Fitzpatrick and Salim Virani (2012)
http://www.foundercentric.com/
 Great entrepreneurs are comfortable
with “killing their babies”…
•

And pivoting to new ideas….
The Art of Imitation
New companies fail when
people try to act like a large
company too early.
Startups are NOT smaller
versions of big companies!
(Steve Blank & Bob Dorf, 2012)
Rob Fitzpatrick and Salim Virani (2012)
http://www.foundercentric.com/
 No two startup situations
are the same…
•

(Even in the same market as another company)
Rob Fitzpatrick and Salim Virani (2012)
http://www.foundercentric.com/
 Each startup situation has its
own topography….
•

And it’s your job to systematically figure out
the topology of your o...
Source: http://www.flickr.com/photos/mysza/4084440851/
A Startup is A Thesis
 A Path for Searching:
 For a sustainable and profitable
business model…
 A Startup is Really Like a
Research Project:
 We should not be making business plans,
we should make research proposals...
 The Startup is a Research Team:
 All hands on deck, to learn what
customers want…
 And a sustainable/profitable way to...
 A Significant Contribution:
 The significant contribution of a startup is
building something people want…

 Upon achie...
The Process
Eric Ries (2011)
The Lean Startup
http://lean.st






Prototype.
Do Less (e.g. MVP).
Talk to Customers.
Learn then Confirm.
Iterate or Pivot.
Rob Fitzpatrick and Sal...
Ash Maurya (2012)
Running Lean
http://www.runningleanhq.com/
Ash Maurya (2012)
Running Lean
http://www.spark59.com/
 Document your Plan A
Who are the customers?
What problems do they have?
What solution are you proposing?

Ash Maurya ...
Alexander Osterwalder (2012)
http://www.businessmodelgeneration.com/
 Identify your riskiest assumptions.
 Develop falsifiable hypotheses.
 Say what exact behaviour you are assuming your
c...
Eric Ries (2011)
The Lean Startup
http://lean.st
Thank You
&
See You Next Week
Introduction to Lean - SP640
Introduction to Lean - SP640
Introduction to Lean - SP640
Introduction to Lean - SP640
Introduction to Lean - SP640
Introduction to Lean - SP640
Introduction to Lean - SP640
Introduction to Lean - SP640
Introduction to Lean - SP640
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Introduction to Lean - SP640

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The first class of the SP640 enterprise and innovation course delivered at the University of Kent for final year students. In this class students form teams, develop ideas and learn about the lean startup method.

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  • Mark Zuckerberg,
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  • Transcript of "Introduction to Lean - SP640"

    1. 1. Introduction to Lean Introduction to Module The Changing World of Work The Lean Startup Approach to Innovation Dr Tendayi Viki Follow Me: @tendayiviki
    2. 2. The world of work is changing. • • • Software is eating the world. The world is hyper-connected. The power of the crowd.
    3. 3. The pace of change is staggering.  It took radio broadcasters 38 years to reach an audience of 50 million, television 13 years, and the Internet just four. • There were 50 pages on the World Wide Web in 1993; today there are more than 50 million pages. Vital Statistics - (http://buff.ly/1eZ3lZ4)  In 2004, the last episode of Friends aired. 52 million people watched it and not one person sent out a tweet about it. • Mark Zuckerberg was still a Harvard student. • Obama was still a senator in Illinois. • And…. The IPhone did not exist! Fast Company - (http://www.fastcompany.com/)
    4. 4. Brant Cooper and Patrick Vlaskovitz (2013) The Lean Entrepreneur
    5. 5. Brant Cooper and Patrick Vlaskovitz (2013) The Lean Entrepreneur
    6. 6. The Narrative
    7. 7. Everyone wants to be….
    8. 8. The Reality
    9. 9. Stephen J. Kline & Nathan Rosenberg (1986) An Overview of Innovation “Models that depict innovation as a smooth, well-behaved linear process badly misspecify the nature and direction of the casual factors at work….. Innovation is complex, uncertain, somewhat disorderly, and subject to changes of many sorts…”
    10. 10. The Challenge
    11. 11.  Most new businesses and innovations fail: • In some cases failure rates are over 70%. • Most new product launches fail. • Being part of a large company does not guarantee success. • Having a lot of investment money from venture capital does not guarantee success.
    12. 12.  Previous success does not guarantee future success (Frankish et al., 2012). • Entrepreneurs don’t really learn, they just claim they do! http://ow.ly/eR6Uh
    13. 13.  What we learn in business school…
    14. 14.  Business planning is problematic: • Because it describes as linear, a process that is actually non-linear.
    15. 15.  Business planning is problematic: • • Because it places too much emphasis on the value of the initial idea. It also gears up the organization for execution and operational effectiveness.
    16. 16. Do not place too much emphasis on the value of your initial business idea!  Or any other ‘clever’ ideas you have floating in your head right now.  People are terrible at predicting what other people will pay money for!
    17. 17. You probably think your business idea is this cute…
    18. 18. But this is what it looks like to your customers!
    19. 19. Rob Fitzpatrick and Salim Virani (2012) http://www.foundercentric.com/
    20. 20.  Great entrepreneurs are comfortable with “killing their babies”… • And pivoting to new ideas….
    21. 21. The Art of Imitation
    22. 22. New companies fail when people try to act like a large company too early.
    23. 23. Startups are NOT smaller versions of big companies! (Steve Blank & Bob Dorf, 2012)
    24. 24. Rob Fitzpatrick and Salim Virani (2012) http://www.foundercentric.com/
    25. 25.  No two startup situations are the same… • (Even in the same market as another company)
    26. 26. Rob Fitzpatrick and Salim Virani (2012) http://www.foundercentric.com/
    27. 27.  Each startup situation has its own topography…. • And it’s your job to systematically figure out the topology of your own startup.
    28. 28. Source: http://www.flickr.com/photos/mysza/4084440851/
    29. 29. A Startup is A Thesis
    30. 30.  A Path for Searching:  For a sustainable and profitable business model…
    31. 31.  A Startup is Really Like a Research Project:  We should not be making business plans, we should make research proposals.
    32. 32.  The Startup is a Research Team:  All hands on deck, to learn what customers want…  And a sustainable/profitable way to deliver that value to them….
    33. 33.  A Significant Contribution:  The significant contribution of a startup is building something people want…  Upon achieving product-market fit, a startup graduates…
    34. 34. The Process
    35. 35. Eric Ries (2011) The Lean Startup http://lean.st
    36. 36.      Prototype. Do Less (e.g. MVP). Talk to Customers. Learn then Confirm. Iterate or Pivot. Rob Fitzpatrick and Salim Virani (2012) http://www.foundercentric.com/
    37. 37. Ash Maurya (2012) Running Lean http://www.runningleanhq.com/
    38. 38. Ash Maurya (2012) Running Lean http://www.spark59.com/
    39. 39.  Document your Plan A Who are the customers? What problems do they have? What solution are you proposing? Ash Maurya (2012) Running Lean http://www.runningleanhq.com/
    40. 40. Alexander Osterwalder (2012) http://www.businessmodelgeneration.com/
    41. 41.  Identify your riskiest assumptions.  Develop falsifiable hypotheses.  Say what exact behaviour you are assuming your customer will show.  Run studies to test your assumptions.
    42. 42. Eric Ries (2011) The Lean Startup http://lean.st
    43. 43. Thank You & See You Next Week
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