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What is Social Media Economy, Trends, Analysis Types of Campaigns 6 Steps to Getting Started Examples and Case Studies

What is Social Media

Economy, Trends, Analysis

Types of Campaigns

6 Steps to Getting Started

Examples and Case Studies

social media is basically a conversation hi whats up? social media

social media is basically a conversation

Where do you begin? FaceBook LinkedIn YouTube Twitter Top Four Networks

Where do you begin?

FaceBook

LinkedIn

YouTube

Twitter

The Sphere of Influence How do people make buying decisions?

Prospect Buying Decision Funnel

People want to interact with you WHEN they want to and WHERE they want to. If you are not there your competitor will be.

People want to interact with you WHEN they want to and WHERE they want to.

If you are not there your competitor will be.

Business owners shocked! Marketing Spend? Has moved Consumer Confidence? Needs to be earned again

Business owners shocked!

Marketing Spend?

Has moved

Consumer Confidence?

Needs to be earned again

“ Observe the masses, and do the opposite” Warren Buffet

In 2008 , global ad spend in the social networking arena is expected to exceed US $2 Billion , with a global spend of over US$4 Billion forecast by 2011 -Cronos Partners Social Media Marketing

In 2008 , global ad spend in the social networking arena is expected to exceed US $2 Billion , with a global spend of over US$4 Billion forecast by 2011

-Cronos Partners

43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING Search Online, Buy Offline

91% of buyers go to a supplier's Web site before calling If they don't find what they need, 80% choose another supplier

91% of buyers go to a supplier's Web site before calling

If they don't find what they need, 80% choose another supplier

McGraw-Hill Research study of over 600 Businesses during the ‘81-’82 Recession found: Business that maintained or increased their ad spend during this time Averaged higher sales growth during the recession and in the following 3 years! In fact, by 1985 – sales had risen 256% over those that had cut back on advertising

McGraw-Hill Research study of over 600 Businesses during the ‘81-’82 Recession found:

Business that maintained or increased their ad spend during this time

Averaged higher sales growth during the recession and in the following 3 years!

In fact, by 1985 – sales had risen 256% over those that had cut back on advertising

184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008

SEO & SMM Work Together Hello. I’m SEO. And I’m SMM. Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore Social Media is the new way to take your SEO strategy to the next level Social Media increases the number of high quality links & targeted traffic

Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore

Social Media is the new way to take your SEO strategy to the next level

Social Media increases the number of high quality links & targeted traffic

Effective SEO/SMM Strategy Will Help With

Types of Social Media Campaigns and Tools Social Network Campaign Authority Blog Social Blogging Campaign Online Brand Reputation Monitoring Interactive Site Elements Video Optimization & Syndication Social Bookmarking Campaign Photo Sharing Campaigns

Social Network Campaign

Authority Blog

Social Blogging Campaign

Online Brand Reputation Monitoring

Interactive Site Elements

Video Optimization & Syndication

Social Bookmarking Campaign

Photo Sharing Campaigns

Are Your Customers Interested in Any of the Following? Cars Books Fashion Health & Fitness Movies Music Video Games Sports TV

Are Your Customers Interested in Any of the Following?

Cars

Books

Fashion

Health & Fitness

Movies

Music

Video Games

Sports

TV

Build a profile, connect with others, listen & join the conversation Connect with you target market They work best when integrated with other marketing

Build a profile, connect with others, listen & join the conversation

Connect with you target market

They work best when integrated with other marketing

Only 4 years old Market value of 15 Billion Over 100 million active users 24 million photos uploaded daily Powerful advertising platform

Only 4 years old

Market value of 15 Billion

Over 100 million active users

24 million photos uploaded daily

Powerful advertising platform

Marketing Gold! Establish your business as a leader Strengthen your brand Bring new visitors to your website Bring visitors back to your website Increase visibility in the search engines

Marketing Gold!

Establish your business as a leader

Strengthen your brand

Bring new visitors to your website

Bring visitors back to your website

Increase visibility in the search engines

Keywords RSS Pinging Consistent frequency!

Keywords

RSS

Pinging

Consistent frequency!

Building a reputation as an industry expert Answering questions related to your industry that drive back to your website – YahooAnswers,LinkedIn,Twitter Building authority in well known blogs and helping the community Researches the web to identify opportunities to post relevant and interesting information leading people back to your website.

Building a reputation as an industry expert

Answering questions related to your industry that drive back to your website – YahooAnswers,LinkedIn,Twitter

Building authority in well known blogs and helping the community

Researches the web to identify opportunities to post relevant and interesting information leading people back to your website.

YouTube has 68 million visits/month 50% of the YouTube community watches all of the video to the end Tracking views and demographics Show up in Google search results

YouTube has 68 million visits/month

50% of the YouTube community watches all of the video to the end

Tracking views and demographics

Show up in Google search results

Video Optimization More than 1 in 8 viewers make a purchase after watching a video ad online Source: eMarketer

Social Bookmarking Strategic Bookmarking for increased exposure Helps your SEO ranking as well!

Strategic Bookmarking for increased exposure

Helps your SEO ranking as well!

Browse through Flickr photos tagging and sharing Optimize your images and post them for the online community Track the views and click throughs for each photo

Browse through Flickr photos tagging and sharing

Optimize your images and post them for the online community

Track the views and click throughs for each photo

Step 1- This stage is all about observation and research What is the market saying about you? What are your customers doing? Where are they having conversations? Do keyword research!

Step 1- This stage is all about observation and research

What is the market saying about you?

What are your customers doing?

Where are they having conversations?

Do keyword research!

Step 2 -Identifying the message, the medium and the creative Which medium and social platform is best for your target market? What message will speak to your target market? What type of creative will be effective?

Step 2 -Identifying the message, the medium and the creative

Which medium and social platform is best for your target market?

What message will speak to your target market?

What type of creative will be effective?

Step 3 -The campaign must begin by engaging the prospects in a conversation Start by posting examples and questions Have employees post a comment or share their opinion

Step 3 -The campaign must begin by engaging the prospects in a conversation

Start by posting examples and questions

Have employees post a comment or share their opinion

Step 4 - Follow up What your customers are telling you. Listen to your customer feedback.

Step 4 - Follow up

What your customers are telling you. Listen to your customer feedback.

Step 5 - Follow up What Campaigns Are Effective? Which KPIs Lead To Conversions Which Strategies Need To Be Defined? What New Opportunities Did You Discover?

Step 5 - Follow up

What Campaigns Are Effective?

Which KPIs Lead To Conversions

Which Strategies Need To Be Defined?

What New Opportunities Did You Discover?

Give them incentives…it doesn’t have to be monetary! Recognition, publicly or within the network Special logo Thank you Credits Contests Special Promotions

Give them incentives…it doesn’t have to be monetary!

Recognition, publicly or within the network

Special logo

Thank you

Credits

Contests

Special Promotions

Analytics is… A way to Track and Measure your Internet Marketing A way to maximize ROI A way to uncover opportunity The Balance Sheet of YOUR Business Online

Analytics is…

A way to Track and Measure your Internet Marketing

A way to maximize ROI

A way to uncover opportunity

The Balance Sheet of YOUR Business Online

Obama Blog

1. Barackobama.com has social elements and tools that make it easy for users to participate, plan events, and contribute to fundraisers 2. Email marketing: users that signed up received emails several times a week and were geo-targeted for specific events in that area 3. On Social Sites such as Facebook, Twitter, MySpace, UTube, etc. 4 Unlike McCain – Obama participated online, created his own videos, his own email exclusively for his online supporters

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