WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow Your Business

Come Join The Conversation Learn social media Marketing & Join the conversation

What is Social Media
Economy, Trends, Analysis
Types of Campaigns
6 Steps to Getting Started
Examples and Case Studies

social media is basically a conversation
hi whats up? social media

Where do you begin?
FaceBook
LinkedIn
YouTube
Twitter
Top Four Networks

The Sphere of Influence How do people make buying decisions?

Prospect Buying Decision Funnel

People want to interact with you WHEN they want to and WHERE they want to.
If you are not there your competitor will be.

Business owners shocked!
Marketing Spend?
Has moved
Consumer Confidence?
Needs to be earned again

“ Observe the masses, and do the opposite” Warren Buffet

In 2008 , global ad spend in the social networking arena is expected to exceed US $2 Billion , with a global spend of over US$4 Billion forecast by 2011
-Cronos Partners
Social Media Marketing

43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING Search Online, Buy Offline

91% of buyers go to a supplier's Web site before calling
If they don't find what they need, 80% choose another supplier

McGraw-Hill Research study of over 600 Businesses during the ‘81-’82 Recession found:
Business that maintained or increased their ad spend during this time
Averaged higher sales growth during the recession and in the following 3 years!
In fact, by 1985 – sales had risen 256% over those that had cut back on advertising

184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008

SEO & SMM Work Together Hello. I’m SEO. And I’m SMM.
Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore
Social Media is the new way to take your SEO strategy to the next level
Social Media increases the number of high quality links & targeted traffic

Effective SEO/SMM Strategy Will Help With

Types of Social Media Campaigns and Tools
Social Network Campaign
Authority Blog
Social Blogging Campaign
Online Brand Reputation Monitoring
Interactive Site Elements
Video Optimization & Syndication
Social Bookmarking Campaign
Photo Sharing Campaigns

Are Your Customers Interested in Any of the Following?
Cars
Books
Fashion
Health & Fitness
Movies
Music
Video Games
Sports
TV

Build a profile, connect with others, listen & join the conversation
Connect with you target market
They work best when integrated with other marketing

Only 4 years old
Market value of 15 Billion
Over 100 million active users
24 million photos uploaded daily
Powerful advertising platform

Marketing Gold!
Establish your business as a leader
Strengthen your brand
Bring new visitors to your website
Bring visitors back to your website
Increase visibility in the search engines

Keywords
RSS
Pinging
Consistent frequency!

Building a reputation as an industry expert
Answering questions related to your industry that drive back to your website – YahooAnswers,LinkedIn,Twitter
Building authority in well known blogs and helping the community
Researches the web to identify opportunities to post relevant and interesting information leading people back to your website.

YouTube has 68 million visits/month
50% of the YouTube community watches all of the video to the end
Tracking views and demographics
Show up in Google search results

Video Optimization More than 1 in 8 viewers make a purchase after watching a video ad online Source: eMarketer

Social Bookmarking
Strategic Bookmarking for increased exposure
Helps your SEO ranking as well!

Browse through Flickr photos tagging and sharing
Optimize your images and post them for the online community
Track the views and click throughs for each photo

Step 1- This stage is all about observation and research
What is the market saying about you?
What are your customers doing?
Where are they having conversations?
Do keyword research!

Step 2 -Identifying the message, the medium and the creative
Which medium and social platform is best for your target market?
What message will speak to your target market?
What type of creative will be effective?

Step 3 -The campaign must begin by engaging the prospects in a conversation
Start by posting examples and questions
Have employees post a comment or share their opinion

Step 4 - Follow up
What your customers are telling you. Listen to your customer feedback.

Step 5 - Follow up
What Campaigns Are Effective?
Which KPIs Lead To Conversions
Which Strategies Need To Be Defined?
What New Opportunities Did You Discover?

Give them incentives…it doesn’t have to be monetary!
Recognition, publicly or within the network
Special logo
Thank you
Credits
Contests
Special Promotions

Analytics is…
A way to Track and Measure your Internet Marketing
A way to maximize ROI
A way to uncover opportunity
The Balance Sheet of YOUR Business Online

Obama Blog

1. Barackobama.com has social elements and tools that make it easy for users to participate, plan events, and contribute to fundraisers 2. Email marketing: users that signed up received emails several times a week and were geo-targeted for specific events in that area 3. On Social Sites such as Facebook, Twitter, MySpace, UTube, etc. 4 Unlike McCain – Obama participated online, created his own videos, his own email exclusively for his online supporters

Come Join The Conversation

Thank You! Connect with US! Or Call 310-909-8835 www.WSIQualitySolutions.com

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WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow Your Business

by WSI We Simplify the Internet on Jan 31, 2009

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WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow Your Business — Presentation Transcript