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Wsi search and social marketing campaign overview 6 24 10
 

Wsi search and social marketing campaign overview 6 24 10

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  • We have all heard of black hat and white hat SEO.But do we know the difference between some of these techniques?This scatter graph shows the search engine optimization techniques being used and the value that one could expect from each technique.It is obvious that we should focus on the white hat techniques of high valueThat way we will provide good relevant content that would help in converting search traffic to prospects
  • This scatter graph shows the “high value” road that white hat SEOs should implement.Focus on getting your content found, then make it easy to share so that it gets spoken about and goes viral.Vertical search engines for specific nichesE.G. www.guidedmed.com Embeded widgetsCreating embeddable content like widgets, badges, or videos can be a fantastic link-building strategy for many reasons.Ensures the link when they use your widgetHas anchor text & target page – you get to chooseHard to buildHard to incentivizeHard to get wide distributionWhere is it relevant to your business

Wsi search and social marketing campaign overview 6 24 10 Wsi search and social marketing campaign overview 6 24 10 Presentation Transcript

  • Digital Media Marketing Campaign
    Search Engine Optimization and Social Media Marketing
  • What does your business need to grow?
    • Credibility
    • Lead Generation
    • Communication
  • An incredible plan that integrates Social Media & Search
    And takes all the complexity out of it
  • Execution – Competitive Analysis
    What you need to know to get in front of your competition!
    Who are your Top 10 competitors?
    What is there internet strategy?
    How can I compete?
    What is my industry searching for and how are they going to find me?
  • SEO Execution – Search Marketing
    On Page/Off Page
    Social Networking
    Social Bookmarking
    Blog Linking/Commenting
    Article Marketing
    Directory Linking
    Press Releases
    Video Marketing
  • Keyword Research
  • SEO Landscape…
    Wikipedia links
    HighValue
    LowValue
    Keyword stuffing
    Link trading
    Automated content generation
    Automatedblog spam
    IP cloaking
    Press releaseoptimization
    On pageoptimization
    Parasite hosting
    Injected links
    Paid directorylink building
    Do followblog comments
    Search enginesubmission
    Spam reportingcompetitors
    DMOZ, Yahoosubmission
    Metakeywords
    XML Sitemapcreation
    Vertical searchtargeting
    Keyword research
    Rewriting dynamic URLs
    Embedded widgets& badges
    Viral contentLinkbait
    PageRank sculpting
    Internal linkarchitecture
  • SEO going forward…
    Wikipedia links
    HighValue
    LowValue
    Keyword stuffing
    Link trading
    Automated content generation
    Automatedblog spam
    Spam reportingcompetitors
    DMOZ, Yahoosubmission
    Metakeywords
    IP cloaking
    On pageoptimization
    Parasite hosting
    Injected links
    Paid directorylink building
    Do followblog comments
    Press releaseoptimization
    Search enginesubmission
    XML Sitemapcreation
    Vertical searchtargeting
    Keyword research
    Rewriting dynamic URLs
    Embedded widgets& badges
    Viral contentLinkbait
    PageRank sculpting
    Internal linkarchitecture
  • Execution – Social Media Marketing
    Twitter 200 Followers/month
    Facebook – 100 Friends/month
    LinkedIn – 50 Connections/month
    YouTube – 20 Subscribers/month