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Wsi search and social marketing campaign overview 6 24 10

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  • We have all heard of black hat and white hat SEO.But do we know the difference between some of these techniques?This scatter graph shows the search engine optimization techniques being used and the value that one could expect from each technique.It is obvious that we should focus on the white hat techniques of high valueThat way we will provide good relevant content that would help in converting search traffic to prospects
  • This scatter graph shows the “high value” road that white hat SEOs should implement.Focus on getting your content found, then make it easy to share so that it gets spoken about and goes viral.Vertical search engines for specific nichesE.G. www.guidedmed.com Embeded widgetsCreating embeddable content like widgets, badges, or videos can be a fantastic link-building strategy for many reasons.Ensures the link when they use your widgetHas anchor text & target page – you get to chooseHard to buildHard to incentivizeHard to get wide distributionWhere is it relevant to your business
  • Transcript

    • 1. Digital Media Marketing Campaign
      Search Engine Optimization and Social Media Marketing
    • 2. What does your business need to grow?
      • Credibility
      • 3. Lead Generation
      • 4. Communication
    • An incredible plan that integrates Social Media & Search
      And takes all the complexity out of it
    • 5.
    • 6. Execution – Competitive Analysis
      What you need to know to get in front of your competition!
      Who are your Top 10 competitors?
      What is there internet strategy?
      How can I compete?
      What is my industry searching for and how are they going to find me?
    • 7. SEO Execution – Search Marketing
      On Page/Off Page
      Social Networking
      Social Bookmarking
      Blog Linking/Commenting
      Article Marketing
      Directory Linking
      Press Releases
      Video Marketing
    • 8. Keyword Research
    • 9. SEO Landscape…
      Wikipedia links
      HighValue
      LowValue
      Keyword stuffing
      Link trading
      Automated content generation
      Automatedblog spam
      IP cloaking
      Press releaseoptimization
      On pageoptimization
      Parasite hosting
      Injected links
      Paid directorylink building
      Do followblog comments
      Search enginesubmission
      Spam reportingcompetitors
      DMOZ, Yahoosubmission
      Metakeywords
      XML Sitemapcreation
      Vertical searchtargeting
      Keyword research
      Rewriting dynamic URLs
      Embedded widgets& badges
      Viral contentLinkbait
      PageRank sculpting
      Internal linkarchitecture
    • 10. SEO going forward…
      Wikipedia links
      HighValue
      LowValue
      Keyword stuffing
      Link trading
      Automated content generation
      Automatedblog spam
      Spam reportingcompetitors
      DMOZ, Yahoosubmission
      Metakeywords
      IP cloaking
      On pageoptimization
      Parasite hosting
      Injected links
      Paid directorylink building
      Do followblog comments
      Press releaseoptimization
      Search enginesubmission
      XML Sitemapcreation
      Vertical searchtargeting
      Keyword research
      Rewriting dynamic URLs
      Embedded widgets& badges
      Viral contentLinkbait
      PageRank sculpting
      Internal linkarchitecture
    • 11. Execution – Social Media Marketing
      Twitter 200 Followers/month
      Facebook – 100 Friends/month
      LinkedIn – 50 Connections/month
      YouTube – 20 Subscribers/month