We have all heard of black hat and white hat SEO.But do we know the difference between some of these techniques?This scatter graph shows the search engine optimization techniques being used and the value that one could expect from each technique.It is obvious that we should focus on the white hat techniques of high valueThat way we will provide good relevant content that would help in converting search traffic to prospects
This scatter graph shows the “high value” road that white hat SEOs should implement.Focus on getting your content found, then make it easy to share so that it gets spoken about and goes viral.Vertical search engines for specific nichesE.G. www.guidedmed.com Embeded widgetsCreating embeddable content like widgets, badges, or videos can be a fantastic link-building strategy for many reasons.Ensures the link when they use your widgetHas anchor text & target page – you get to chooseHard to buildHard to incentivizeHard to get wide distributionWhere is it relevant to your business
Digital Media Marketing Campaign Search Engine Optimization and Social Media Marketing
Execution – Competitive Analysis What you need to know to get in front of your competition! Who are your Top 10 competitors? What is there internet strategy? How can I compete? What is my industry searching for and how are they going to find me?
SEO Execution – Search Marketing On Page/Off Page Social Networking Social Bookmarking Blog Linking/Commenting Article Marketing Directory Linking Press Releases Video Marketing