How to track mobile website visits using Google Analytics
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How to track mobile website visits using Google Analytics

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In these slides and on this video tutorial we walk you through how you can view your Google Analytics to see how many visitors are viewing your website using an iPhone, Android, iPad, or BlackBerry, etc

Furthermore, I am going to show you how you can view how many conversions you receive via mobile devices. We do this by setting up a custom report in Google Analytics. I will show you how to calculate your conversion rate from mobile devices and track it monthly.

Lastely - In these slides and video tutorial, I am going to show you how you can track the success of your newly created mobile website by tracking goal conversions on a monthly basis. Call us at 310-909-8835 or visit our website.

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  • 1. How To Track Mobile Website Visits Using Google Analytics
    Presented by: Gregg Towsley
  • 2. Step 1 – Create Custom Report
  • 3. Step 1 – Create Custom Report
  • 4. Under Site Usage – Drag “Visits” To Blue “Metric Box”
  • 5. Under Goals – Drag “Goal 1” or “eCommerce” To Blue “Metric Box”
    *You have to have Goal Tracking or eCommerce Tracking Set Up*
  • 6. Under Visitors – Drag “Mobile” To Green “Dimensions Box” - Create Report
  • 7. # of visits from mobile device over time period
    # of conversions from mobile device
    (a conversion is a person landing on thank you page)
    iPad= 7% conversion rate - 113/1535=7.36%
    iPhone= 3% conversion rate
    Android = 2% conversion rate
    ***A Mobile Version Of Your Website Will Improve These Conversion Rates***
  • 8. Need Help…
    Building a Mobile Version of Your Website?
    Tracking Mobile Conversions?
    Improving Conversions?
    Driving More Sales?
    Call 310-909-8835 or Email -
    YouTube Video Tutorial -