Great american deals search and social campaign 4 16 16

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  • 1. Digital Media Marketing Campaign Search Engine Optimization and Social Media Marketing
  • 2. • Search and Social Overview • Social Media Marketing • Tools and Resources • Advanced Techniques [Growth Hacking] Today’s Agenda
  • 3. Search and Social Overview
  • 4. How do people make buying decisions?
  • 5. Pillars of Success
  • 6. How is credibility built?
  • 7. An incredible plan that integrates Social Media & Search
  • 8. The Perfect System
  • 9. What you need to know to get in front of your competition! • Who are your Top 10 hyper local competitors? • What is their internet strategy? • How can I compete? • What are my prospects searching for and how are they going to find me?
  • 10. Keyword Research
  • 11. Link Building • On Page/Off Page • Social Networking • Social Bookmarking • Blog Commenting • Article Marketing • Directory Linking • Press Releases • Video Marketing
  • 12. SEO Landscape
  • 13. The Perfect System SEO Going Forward
  • 14. Social Media Marketing Develop a strategy Claim/setup local & social pages Create a stream of quality content Manage social media pages Monitor & improve reputation Engage & respond to customer/fans Optimize it all for search engines Track & analyze results
  • 15. Social Media Marketing
  • 16. Positive Interactions or Brand Reputation Destruction
  • 17. The Big Six
  • 18. The Perfect System
  • 19. Facebook • 1.1 Billion Users • 665 Million Daily Users • 375 Million Photos Uploaded/day • 1 Million+ Advertisers • 20 Minutes Average Time/Visit
  • 20. Twitter • 241 Million Users • 500 Million Tweets/Day • 76% Mobile Users • Open Platform w/ Tons Of 3rd Party Tools
  • 21. LinkedIn • 277 Million Members - 2 New Members Per Second • Average Age = 41 • Average Household Income = $110,000 • 95% of Users College Educated • 37% hold Graduate Degrees • 49% Business Decision Makers • C-Level Executives = 7.9% • EVP/SVP = 6.5%
  • 22. YouTube • 1 Billion Monthly Uniques • 73% Of Adults Are More Likely To Make A Purchase After Watching A Video • Top 3 Reasons 1. Entertainment 60% 2. Research & Ed 30% 3. Tutorials 10%
  • 23. Social Media Tools and Resources
  • 24. • Claim your profiles (Download Example: http://goo.gl/fyEkAH) • Optimize your profiles • Find your audience Profile Management
  • 25. Social Media Reach (Download Example: http://goo.gl/fyEkAH)
  • 26. Post Social Platforms Monitor Brand and Keywords Schedule
  • 27. Top 10 Most Influential People (Download Example: http://goo.gl/fyEkAH)
  • 28. Tweet Adder - 100% Twitter Automation
  • 29. Advanced – Grow Hacking
  • 30. Top 10 Advance Techniques 1. Sign up for daily deals with Living Social and Groupon (learn their copy writing, social media, and clientele) 2. Build your list and social profiles with local business owners (Chambers, BNI, LeTip, Toastmasters, Local Directories – See Screenshot - http://goo.gl/EIMbg9 ) 3. Connect with the 5,791 people on LinkedIn that live and work in a 10 mile radius of your zip code (see screenshot – slide 32) 4. Use FolowerWonk.com to find most influential (See Screenshot – slide 33) 5. Join #YouLocalArea groups on LinkedIn, Facebook, Google+ and/or start groups 6. Ask your customers to share the #GreatAmericanDeals and make it really easy to share on their profiles 7. Connect your social profiles with the companies that are doing deals with you/competitors. (Groupon and Living Social) 8. *Look up FourSquare "Specials“ (See Screenshot – slide 33)* (Favorite) 9. Build a list of the top 5-10 most active people on social media (who has the biggest and most active email list) in your area (subscribe) 10. When you launch a new deal, share it on as many profiles as possible. (HootSuite and http://goo.gl/oRN4S5) Bonus - Set up an RSS feed to pull in every single news story or citation in your zipcode. (Yahoo Pipes, Google Alerts, Local Newspapers, Talkwalker Alerts, Twitter, Facebook, Pinterest, Bing News, Yahoo News, Google
  • 31. Advanced – Grow Hacking
  • 32. Advanced – Grow Hacking
  • 33. Advanced – Grow Hacking
  • 34. gregg@brandecho.com www.brandecho.com