WSI Search Engine Marketing and Internet Advertising - Gregg Towsley WSI Quality Solutions

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This is the % of advertisers spending.

Lumaz favorited this 8 months ago
Tags sem internet advertising
qamar chaudhry, PR profesonal at MassComm Solutions, favorited this 8 months ago
Tags inernet add
DN2009 favorited this 8 months ago
Tags ad: spend trends avg ppt
Kapil Mohan, Tech Lead at SlideShare, favorited this 2 years ago

Advertising Spending Trend
Product Marketing ROI
- 91% of buyers go to a supplier's Web site before calling
- If they don't find what they need, 80% choose another supplier
Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING Search Online, Buy Offline
Millions of possible pages Paid listings in primary positions
Free listings based on search criteria Millions of possible pages
Search Engine Marketing Free listings based on search criteria Millions of possible pages
Email Marketing
- Stay in regular contact with your customers
- Unmatched customer targeting
- Direct mail costs 200% more than Email Marketing Source: www.emarketer.com
Website Analytics
- Measure and track performance
- Increase your site conversion
- Understand your visitors