WSI Search Engine Marketing and Internet Advertising - Gregg Towsley WSI Quality Solutions

1,511 views
1,419 views

Published on

http://www.ContactWSI.com WSI Overview - Search Engine Marketing and Internet Advertising - WSI Quality Solutions 310-909-8835 - Learn how to get more exposure for your business using the internet to generate leads and drive sales.

Published in: Education, Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,511
On SlideShare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
0
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide
  • This is the % of advertisers spending.
  • WSI Search Engine Marketing and Internet Advertising - Gregg Towsley WSI Quality Solutions

    1. 1. Advertising Spending Trend
    2. 2. Product Marketing ROI <ul><li>91% of buyers go to a supplier's Web site before calling </li></ul><ul><li>If they don't find what they need, 80% choose another supplier </li></ul>
    3. 3. Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING Search Online, Buy Offline
    4. 4. Millions of possible pages Paid listings in primary positions
    5. 5. Free listings based on search criteria Millions of possible pages
    6. 7. Search Engine Marketing Free listings based on search criteria Millions of possible pages
    7. 8. Email Marketing <ul><li>Stay in regular contact with your customers </li></ul><ul><li>Unmatched customer targeting </li></ul><ul><li>Direct mail costs 200% more than Email Marketing Source: www.emarketer.com </li></ul>
    8. 9. Website Analytics <ul><li>Measure and track performance </li></ul><ul><li>Increase your site conversion </li></ul><ul><li>Understand your visitors </li></ul>

    ×