Advertising Spending Trend
Product Marketing ROI <ul><li>91% of buyers go to a supplier's Web site before calling </li></ul><ul><li>If they don't fin...
Paradigm Shift 43%  seeking a local merchant to buy something offline 54%  have substituted Internet/search for the phone ...
Millions of possible pages Paid listings in primary positions
Free listings based on search criteria  Millions of possible pages
 
Search Engine Marketing Free listings based on search criteria  Millions of possible pages
Email Marketing <ul><li>Stay in regular contact with your customers </li></ul><ul><li>Unmatched customer targeting </li></...
Website Analytics <ul><li>Measure and track performance </li></ul><ul><li>Increase your site conversion </li></ul><ul><li>...
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WSI Search Engine Marketing and Internet Advertising - Gregg Towsley WSI Quality Solutions

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http://www.ContactWSI.com WSI Overview - Search Engine Marketing and Internet Advertising - WSI Quality Solutions 310-909-8835 - Learn how to get more exposure for your business using the internet to generate leads and drive sales.

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  • This is the % of advertisers spending.
  • Transcript of "WSI Search Engine Marketing and Internet Advertising - Gregg Towsley WSI Quality Solutions"

    1. 1. Advertising Spending Trend
    2. 2. Product Marketing ROI <ul><li>91% of buyers go to a supplier's Web site before calling </li></ul><ul><li>If they don't find what they need, 80% choose another supplier </li></ul>
    3. 3. Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING Search Online, Buy Offline
    4. 4. Millions of possible pages Paid listings in primary positions
    5. 5. Free listings based on search criteria Millions of possible pages
    6. 7. Search Engine Marketing Free listings based on search criteria Millions of possible pages
    7. 8. Email Marketing <ul><li>Stay in regular contact with your customers </li></ul><ul><li>Unmatched customer targeting </li></ul><ul><li>Direct mail costs 200% more than Email Marketing Source: www.emarketer.com </li></ul>
    8. 9. Website Analytics <ul><li>Measure and track performance </li></ul><ul><li>Increase your site conversion </li></ul><ul><li>Understand your visitors </li></ul>

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