WSI Search Engine Marketing and Internet Advertising - Gregg Towsley WSI Quality Solutions

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    This is the % of advertisers spending.

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    WSI Search Engine Marketing and Internet Advertising - Gregg Towsley WSI Quality Solutions - Presentation Transcript

    1. Advertising Spending Trend
    2. Product Marketing ROI
      • 91% of buyers go to a supplier's Web site before calling
      • If they don't find what they need, 80% choose another supplier
    3. Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING Search Online, Buy Offline
    4. Millions of possible pages Paid listings in primary positions
    5. Free listings based on search criteria Millions of possible pages
    6.  
    7. Search Engine Marketing Free listings based on search criteria Millions of possible pages
    8. Email Marketing
      • Stay in regular contact with your customers
      • Unmatched customer targeting
      • Direct mail costs 200% more than Email Marketing Source: www.emarketer.com
    9. Website Analytics
      • Measure and track performance
      • Increase your site conversion
      • Understand your visitors

    + WSI We Simplify the Internet WSI We Simplify the Internet , 2 years ago

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