WSI Search Engine Marketing and Internet Advertising - Gregg Towsley WSI Quality Solutions

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http://www.ContactWSI.com WSI Overview - Search Engine Marketing and Internet Advertising - WSI Quality Solutions 310-909-8835 - Learn how to get more exposure for your business using the internet to …

http://www.ContactWSI.com WSI Overview - Search Engine Marketing and Internet Advertising - WSI Quality Solutions 310-909-8835 - Learn how to get more exposure for your business using the internet to generate leads and drive sales.

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  • This is the % of advertisers spending.

Transcript

  • 1. Advertising Spending Trend
  • 2. Product Marketing ROI
    • 91% of buyers go to a supplier's Web site before calling
    • If they don't find what they need, 80% choose another supplier
  • 3. Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING Search Online, Buy Offline
  • 4. Millions of possible pages Paid listings in primary positions
  • 5. Free listings based on search criteria Millions of possible pages
  • 6.  
  • 7. Search Engine Marketing Free listings based on search criteria Millions of possible pages
  • 8. Email Marketing
    • Stay in regular contact with your customers
    • Unmatched customer targeting
    • Direct mail costs 200% more than Email Marketing Source: www.emarketer.com
  • 9. Website Analytics
    • Measure and track performance
    • Increase your site conversion
    • Understand your visitors