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Digital Marketing Scorecard
1.
Digital Marketing Scorecard
Paid Search (PPC) (Scale 1-10) (10 = Excellent) Search Optimization (Scale 1-10) Email Marketing (Scale 1-10) Social Media (Scale 1-10) Keyword Selection _____ TOTAL SCORE _____ TOTAL SCORE _____ TOTAL SCORE ____ TOTAL SCORE _____ TOTAL OVERALL SCORE _____ Ad Copy _____ Landing Page ______ Budget ______ Display ______ Link Building _____ Content Creation _____ Blog Syndication ______ On-Page ______ In-Page Conversion ______ Subject Lines _____ Open Rate _____ Click Thru Rate ______ Call To Action ______ Testing ______ Interactions _____ Total Reach _____ Website Visits ______ Content Shares ______ Conversions ______
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