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5 Tips - Using the Internet to Boost Sales
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5 Tips - Using the Internet to Boost Sales

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http://www.WSIQualitySolutions.com Use the internet to boost sales and advertise your business. Contact WSI and we will show you how and explain this proposal www.WSIQualitySolutions.com

http://www.WSIQualitySolutions.com Use the internet to boost sales and advertise your business. Contact WSI and we will show you how and explain this proposal www.WSIQualitySolutions.com

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5 Tips - Using the Internet to Boost Sales Presentation Transcript

  • 1.
    • “ 5 Tips To Get Google to LOVE Your Website & Boost More Sales!”
    by Gregg Towsley - WSI Turn Your Website Into A Profit Pulling Machine “ Maybe we can come up with a profit Scaring Scheme”
  • 2.
      • 5 Powerful Tips
    • Search Engines – Google & Yahoo
    • Leverage Social Media
    • Pay-Per-Click
    • Email Marketing
    • Convert More customers!
    Agenda
  • 3. WHY Internet Marketing
  • 4. 184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
  • 5. Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING
  • 6. How Do People Buy? Help People Find You!
  • 7. Search Engine Optimization
    • Prospects type in keywords in search engines (Google, Yahoo, MSN)
    • Search engines return relevant results based upon specific search term
  • 8. Search Engine Optimization Free listings based on search criteria Millions of possible pages
  • 9. TOP 10 SEO TIPS
    • Pick Appropriate Keyword Phrases
    • Own your zip code – Local Business Listing
    • Incorporate specific keywords on each page
    • Page Names and Page Titles
    • Create Inbound Links
    • Label Your Links and Images
    • Make Sure Your Site is Spider Friendly
    • Site Maps and Good Navigation
    • Update Content Regularly
    • Don’t try to trick the Search Engines
    • Use H1 Tags
  • 10.
    • Where do you begin?
    • FaceBook
    • LinkedIn
    • YouTube
    • Bookmarks– Digg, StumbleUpon, Delicious, Twitter, StumleUpon
    Social Media Marketing
  • 11. Paid Search Marketing
    • Start generating sales or leads instantly, 100’s or 1000’s of keywords
    • Pre-qualify your customers before they ever land on your site
    • Flexible budget
  • 12. Paid Search Marketing Millions of possible pages Paid listings in primary positions
  • 13. Email Marketing
    • Stay in regular contact with your customers
    • Unmatched customer targeting
    • Direct mail costs 200% more than Email Marketing Source: www.emarketer.com
  • 14. Top 10 Email Marketing Do’s Don'ts
    • Include a “From” address
    • Match your subject line
    • Reply email and URL
    • Unsubscribe
    • Postal Address
    • Excessive “click here”
    • Red text & capital letters
    • Avoid excessive punctuation
    • Don’t mislead recipients
    • Spam words
  • 15. Click Through Reporting
    • Who is opening your email?
    • What links are they clicking?
    • Who is forwarding your email?
  • 16. Three Examples
  • 17. Conversion Marketing “ Virtually all web sites have a persuasive purpose. To change what people think and cause action, you need to first clarify your target outcomes and then make sure everything leads to those outcomes.” Question: If an industry standard for conversion is 2%, what might you ask? Answer: What am I doing that is driving 98% of my audience away? People buy with emotion and then use logic to justify the decision!
  • 18. What is Conversion Marketing?
    • Understand visitor behavior
    • Make the right SEO decisions
    • Buy the right keywords
    • Where are they in their buying cycle
    • ROI reporting (goals and eCommerce)
  • 19. Understand Visitor Behavior
    • Visual interface
    • Understand visitors at a glance
    • Each link show % visitor clicked
  • 20. Target the Right Markets
  • 21. Deliver a Conversion Lift
  • 22.
    • Call Now!
    • Buy it Now!
    • Offer Expires
    • Free Report
    • Limited Time
    • Click Here
    • Short Time Only
    • Free Shipping
    • Free Report
    • Add to Cart
    Call to Action
  • 23. THANK YOU! Gregg Towsley [email_address] www.WSIQualitySolutions.com 310-909-8835
  • 24.  
  • 25. Goals and Conversion Report
    • Conversion rate
    • Exit rate
    • Revenue per visitor & total revenue
    • ROI Tracking
  • 26. Google’s Golden Triangle
  • 27. Adding Audio
    • Conversion Statistics
    • Increases in…
    • Time Spent Viewing by = 59%
    • Click Throughs by = 104%
    • Information Retention by = 225%
    • Great for Podcasts
    • Example Sites:
    • www.netspotaudio.com
    • www.instantaudio.com
  • 28. Live Chat and Click to Call
    • Increase Sales
    • Look Bigger/Professional
    • Never Miss a Call
    • Job Screening/Surveys
    • Example Sites:
    • www.wsisuccess.com
    • www.wsilivechat.com
    • www.ifbyphone.com