5 Tips - Using the Internet to Boost Sales

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    5 Tips - Using the Internet to Boost Sales - Presentation Transcript

      • “ 5 Tips To Get Google to LOVE Your Website & Boost More Sales!”
      by Gregg Towsley - WSI Turn Your Website Into A Profit Pulling Machine “ Maybe we can come up with a profit Scaring Scheme”
        • 5 Powerful Tips
      • Search Engines – Google & Yahoo
      • Leverage Social Media
      • Pay-Per-Click
      • Email Marketing
      • Convert More customers!
      Agenda
    3. WHY Internet Marketing
    4. 184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
    5. Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING
    6. How Do People Buy? Help People Find You!
    7. Search Engine Optimization
      • Prospects type in keywords in search engines (Google, Yahoo, MSN)
      • Search engines return relevant results based upon specific search term
    8. Search Engine Optimization Free listings based on search criteria Millions of possible pages
    9. TOP 10 SEO TIPS
      • Pick Appropriate Keyword Phrases
      • Own your zip code – Local Business Listing
      • Incorporate specific keywords on each page
      • Page Names and Page Titles
      • Create Inbound Links
      • Label Your Links and Images
      • Make Sure Your Site is Spider Friendly
      • Site Maps and Good Navigation
      • Update Content Regularly
      • Don’t try to trick the Search Engines
      • Use H1 Tags
      • Where do you begin?
      • FaceBook
      • LinkedIn
      • YouTube
      • Bookmarks– Digg, StumbleUpon, Delicious, Twitter, StumleUpon
      Social Media Marketing
    11. Paid Search Marketing
      • Start generating sales or leads instantly, 100’s or 1000’s of keywords
      • Pre-qualify your customers before they ever land on your site
      • Flexible budget
    12. Paid Search Marketing Millions of possible pages Paid listings in primary positions
    13. Email Marketing
      • Stay in regular contact with your customers
      • Unmatched customer targeting
      • Direct mail costs 200% more than Email Marketing Source: www.emarketer.com
    14. Top 10 Email Marketing Do’s Don'ts
      • Include a “From” address
      • Match your subject line
      • Reply email and URL
      • Unsubscribe
      • Postal Address
      • Excessive “click here”
      • Red text & capital letters
      • Avoid excessive punctuation
      • Don’t mislead recipients
      • Spam words
    15. Click Through Reporting
      • Who is opening your email?
      • What links are they clicking?
      • Who is forwarding your email?
    16. Three Examples
    17. Conversion Marketing “ Virtually all web sites have a persuasive purpose. To change what people think and cause action, you need to first clarify your target outcomes and then make sure everything leads to those outcomes.” Question: If an industry standard for conversion is 2%, what might you ask? Answer: What am I doing that is driving 98% of my audience away? People buy with emotion and then use logic to justify the decision!
    18. What is Conversion Marketing?
      • Understand visitor behavior
      • Make the right SEO decisions
      • Buy the right keywords
      • Where are they in their buying cycle
      • ROI reporting (goals and eCommerce)
    19. Understand Visitor Behavior
      • Visual interface
      • Understand visitors at a glance
      • Each link show % visitor clicked
    20. Target the Right Markets
    21. Deliver a Conversion Lift
      • Call Now!
      • Buy it Now!
      • Offer Expires
      • Free Report
      • Limited Time
      • Click Here
      • Short Time Only
      • Free Shipping
      • Free Report
      • Add to Cart
      Call to Action
    23. THANK YOU! Gregg Towsley [email_address] www.WSIQualitySolutions.com 310-909-8835
    24.  
    25. Goals and Conversion Report
      • Conversion rate
      • Exit rate
      • Revenue per visitor & total revenue
      • ROI Tracking
    26. Google’s Golden Triangle
    27. Adding Audio
      • Conversion Statistics
      • Increases in…
      • Time Spent Viewing by = 59%
      • Click Throughs by = 104%
      • Information Retention by = 225%
      • Great for Podcasts
      • Example Sites:
      • www.netspotaudio.com
      • www.instantaudio.com
    28. Live Chat and Click to Call
      • Increase Sales
      • Look Bigger/Professional
      • Never Miss a Call
      • Job Screening/Surveys
      • Example Sites:
      • www.wsisuccess.com
      • www.wsilivechat.com
      • www.ifbyphone.com

    + WSI We Simplify the Internet WSI We Simplify the Internet , 2 years ago

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