Your SlideShare is downloading. ×
5 Tips - Using the Internet to Boost Sales
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

5 Tips - Using the Internet to Boost Sales

1,824
views

Published on

http://www.WSIQualitySolutions.com Use the internet to boost sales and advertise your business. Contact WSI and we will show you how and explain this proposal www.WSIQualitySolutions.com

http://www.WSIQualitySolutions.com Use the internet to boost sales and advertise your business. Contact WSI and we will show you how and explain this proposal www.WSIQualitySolutions.com

Published in: Education, Technology, Business

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,824
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1.
      • “ 5 Tips To Get Google to LOVE Your Website & Boost More Sales!”
      by Gregg Towsley - WSI Turn Your Website Into A Profit Pulling Machine “ Maybe we can come up with a profit Scaring Scheme”
    • 2.
        • 5 Powerful Tips
      • Search Engines – Google & Yahoo
      • Leverage Social Media
      • Pay-Per-Click
      • Email Marketing
      • Convert More customers!
      Agenda
    • 3. WHY Internet Marketing
    • 4. 184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
    • 5. Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING
    • 6. How Do People Buy? Help People Find You!
    • 7. Search Engine Optimization
      • Prospects type in keywords in search engines (Google, Yahoo, MSN)
      • Search engines return relevant results based upon specific search term
    • 8. Search Engine Optimization Free listings based on search criteria Millions of possible pages
    • 9. TOP 10 SEO TIPS
      • Pick Appropriate Keyword Phrases
      • Own your zip code – Local Business Listing
      • Incorporate specific keywords on each page
      • Page Names and Page Titles
      • Create Inbound Links
      • Label Your Links and Images
      • Make Sure Your Site is Spider Friendly
      • Site Maps and Good Navigation
      • Update Content Regularly
      • Don’t try to trick the Search Engines
      • Use H1 Tags
    • 10.
      • Where do you begin?
      • FaceBook
      • LinkedIn
      • YouTube
      • Bookmarks– Digg, StumbleUpon, Delicious, Twitter, StumleUpon
      Social Media Marketing
    • 11. Paid Search Marketing
      • Start generating sales or leads instantly, 100’s or 1000’s of keywords
      • Pre-qualify your customers before they ever land on your site
      • Flexible budget
    • 12. Paid Search Marketing Millions of possible pages Paid listings in primary positions
    • 13. Email Marketing
      • Stay in regular contact with your customers
      • Unmatched customer targeting
      • Direct mail costs 200% more than Email Marketing Source: www.emarketer.com
    • 14. Top 10 Email Marketing Do’s Don'ts
      • Include a “From” address
      • Match your subject line
      • Reply email and URL
      • Unsubscribe
      • Postal Address
      • Excessive “click here”
      • Red text & capital letters
      • Avoid excessive punctuation
      • Don’t mislead recipients
      • Spam words
    • 15. Click Through Reporting
      • Who is opening your email?
      • What links are they clicking?
      • Who is forwarding your email?
    • 16. Three Examples
    • 17. Conversion Marketing “ Virtually all web sites have a persuasive purpose. To change what people think and cause action, you need to first clarify your target outcomes and then make sure everything leads to those outcomes.” Question: If an industry standard for conversion is 2%, what might you ask? Answer: What am I doing that is driving 98% of my audience away? People buy with emotion and then use logic to justify the decision!
    • 18. What is Conversion Marketing?
      • Understand visitor behavior
      • Make the right SEO decisions
      • Buy the right keywords
      • Where are they in their buying cycle
      • ROI reporting (goals and eCommerce)
    • 19. Understand Visitor Behavior
      • Visual interface
      • Understand visitors at a glance
      • Each link show % visitor clicked
    • 20. Target the Right Markets
    • 21. Deliver a Conversion Lift
    • 22.
      • Call Now!
      • Buy it Now!
      • Offer Expires
      • Free Report
      • Limited Time
      • Click Here
      • Short Time Only
      • Free Shipping
      • Free Report
      • Add to Cart
      Call to Action
    • 23. THANK YOU! Gregg Towsley [email_address] www.WSIQualitySolutions.com 310-909-8835
    • 24.  
    • 25. Goals and Conversion Report
      • Conversion rate
      • Exit rate
      • Revenue per visitor & total revenue
      • ROI Tracking
    • 26. Google’s Golden Triangle
    • 27. Adding Audio
      • Conversion Statistics
      • Increases in…
      • Time Spent Viewing by = 59%
      • Click Throughs by = 104%
      • Information Retention by = 225%
      • Great for Podcasts
      • Example Sites:
      • www.netspotaudio.com
      • www.instantaudio.com
    • 28. Live Chat and Click to Call
      • Increase Sales
      • Look Bigger/Professional
      • Never Miss a Call
      • Job Screening/Surveys
      • Example Sites:
      • www.wsisuccess.com
      • www.wsilivechat.com
      • www.ifbyphone.com