AGENDA<br />What is Social Media?<br />What does Social Media Include?<br />Why use Facebook?<br />Why use Twitter?<br />Why use LinkedIn?<br />Social Media Principles<br />Social Media Tools<br />
What is Social Media?<br />An ONLINE COMMUNITY shared with people who like and do similar things that you like and do<br />A place to have a CONVERSATION with colleagues, fellow consumers, customers and prospects<br />A place where people GIVE and GET information about things that interest them<br />Social Media is simply people COMMUNICATING through new technologies<br />
What does Social Media Include?<br />FACEBOOK: The largest social media network<br />Over 500 million users, median age 26, 50% of users access it daily, more than 700,000 business have a fan page, more popular than Google<br />TWITTER: A micro-blog network<br />111 million users; average age 31, short person-to-person text messages (140 characters) + pictures & videos, spreads any news (good or bad) FAST<br />LINKEDIN: #1 Professional network site<br />75 million business professionals, average age 41, the most affluent network (average income $109K), 80% of companies will use LinkedIn for hiring this year<br />Other social media vehicles include YouTube forinformational videos, Blogs for expert opinion articles,Foursquare and similar geo-location tagged services (My Town, Gowalla)<br />
Why use Facebook?<br /><ul><li>Create brand awareness
Choose the right platform- you do NOT have to be everywhere all the time!
Add value: tips, articles, news, stats. Be sure to RT others, and give credit where due. Ex. Tweet- Social Media & Its Big Time Benefits (via Social Media Delivered) http://ht.ly/2D611</li></li></ul><li>Social Media Principles<br /><ul><li>Plan your time and expense and track
Each social media vehicle (e.g. Twitter) requires ~32 hours/month
Consider out-tasking for a rapid, professional & effective start
Know your ROI</li></ul>Gain from Inv. – Cost of Inv.<br /> ROI= <br />Cost of Investment<br />
Social Media Principles<br /><ul><li>Establish employee usage and empowerment guidelines
Homework Assignment<br /><ul><li>Choose 2 of the 10 principals and either start working of them or improve them over the next 30 to 60 days
Download and read my free white paper collection of social media articles called “Social Media for Your Small Business” www.1stPositionMarketing.com</li></li></ul><li>LEARN MORE<br />Questions? <br />Contact:<br />Free Social Media Tips Here:<br />www.twitter.com/LinkedInQueen<br />www.Twitter.com/SocialMediaDel<br />www.Twitter.com/gthead<br />Buy at www.1stpositionmarketing.com <br />
LEARN MORE<br />Case Study – 21st Century Dental www.socialmediadelivered.com/2010/09/02/21st-century-dental-case-study/<br />Visit the SMD blog at www.socialMediaDelivered.com<br />Get a copy of this presentation by emailing me at<br />Gavin@1stpositionmarketing.com<br />Question<br />Contact:<br />Free Social Media Tips Here:<br />www.twitter.com/LinkedInQueen<br />www.Twitter.com/SocialMediaDel<br />www.Twitter.com/gthead<br />SocialMedia is all we do<br />
My Offer<br /><ul><li>Set up and optimize any social media account and integrate it with Hootsuite and/or Ping.fm for only $75. Mention you are a WBA member when you contact me to receive the discount.
A Workshop on social media (setting up, optimizing, customizing, using and managing, plus strategies). Would be about 2 to 2 ½ hours and cost a total of $100 per person.</li>