Social Media Realities_1stPositionMarketing and SocialMediaDelivered


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Gavin's presentation to the Waxhaw Business Association on using social media for business

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Social Media Realities_1stPositionMarketing and SocialMediaDelivered

  1. 1. Social Media Realities<br />What the heck is this stuff? Why should I care? <br />Presented By:<br />In Cooperation With:<br />
  2. 2. With Special Thanks to:<br />
  3. 3. Presenter:<br />Gavin Head<br /><br /><br />(704) 243-8214 <br />Or: <br /><br /><br />
  4. 4. AGENDA<br />What is Social Media?<br />What does Social Media Include?<br />Why use Facebook?<br />Why use Twitter?<br />Why use LinkedIn?<br />Social Media Principles<br />Social Media Tools<br />
  5. 5. What is Social Media?<br />An ONLINE COMMUNITY shared with people who like and do similar things that you like and do<br />A place to have a CONVERSATION with colleagues, fellow consumers, customers and prospects<br />A place where people GIVE and GET information about things that interest them<br />Social Media is simply people COMMUNICATING through new technologies<br />
  6. 6. What does Social Media Include?<br />
  7. 7. What does Social Media Include?<br />FACEBOOK: The largest social media network<br />Over 500 million users, median age 26, 50% of users access it daily, more than 700,000 business have a fan page, more popular than Google<br />TWITTER: A micro-blog network<br />111 million users; average age 31, short person-to-person text messages (140 characters) + pictures & videos, spreads any news (good or bad) FAST<br />LINKEDIN: #1 Professional network site<br />75 million business professionals, average age 41, the most affluent network (average income $109K), 80% of companies will use LinkedIn for hiring this year<br />Other social media vehicles include YouTube forinformational videos, Blogs for expert opinion articles,Foursquare and similar geo-location tagged services (My Town, Gowalla)<br />
  8. 8. Why use Facebook?<br /><ul><li>Create brand awareness
  9. 9. Build loyalty through discussions
  10. 10. Engage in customer communications
  11. 11. Identify opportunities for improvement
  12. 12. Release product and services information</li></li></ul><li>Why use LinkedIn?<br /><ul><li>Targeted hiring/outsourcing/outtasking
  13. 13. Find customers, form business partnerships
  14. 14. Find venture capital and investors
  15. 15. Establish credibility with the right audience
  16. 16. Create topic-centric communities (LinkedIn Groups)</li></li></ul><li>Why use Twitter?<br /><ul><li>Simple to use and understand
  17. 17. Platform for marketing, PR and customer relations
  18. 18. Engage in customer communications
  19. 19. Monitor to gauge customer opinions – good or bad
  20. 20. Nip product/service issues in the bud</li></li></ul><li>Social Media Principles<br /><ul><li>Start with business goals in mind
  21. 21. Create a strategy to reach your goals
  22. 22. Choose the right platform- you do NOT have to be everywhere all the time!
  23. 23. Add value: tips, articles, news, stats. Be sure to RT others, and give credit where due. Ex. Tweet- Social Media & Its Big Time Benefits (via Social Media Delivered)</li></li></ul><li>Social Media Principles<br /><ul><li>Plan your time and expense and track
  24. 24. Each social media vehicle (e.g. Twitter) requires ~32 hours/month
  25. 25. Consider out-tasking for a rapid, professional & effective start
  26. 26. Know your ROI</li></ul>Gain from Inv. – Cost of Inv.<br /> ROI= <br />Cost of Investment<br />
  27. 27. Social Media Principles<br /><ul><li>Establish employee usage and empowerment guidelines
  28. 28. LISTEN CAREFULLY and monitor continuously
  29. 29. Be prepared to act quickly when required
  30. 30. Have an opinion- just be respectful when sharing it
  31. 31. Be Social…Be Helpful...Have Conversations… and Have Fun!</li></li></ul><li>Social Media Equation<br />The social media equation©<br /> INFORMING 20% <br />+ ENTERTAINING 20%<br />+ INTERACTING 40% <br />+ CONVERTING TO BUSINESS 20%<br />= BUSINESS SUCCESS<br />
  32. 32. Social Media Tools<br /><ul><li>Hootsuite
  33. 33.
  34. 34. Google Analytics
  35. 35. Hubspot’sGraders at</li></ul>Graders for Twitter, Facebook, LinkedIn, 4Square, Blogs, Websites, Press Releases, and more<br /><ul><li>Klout
  36. 36. URL Shorteners (</li></li></ul><li>
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  42. 42. Homework Assignment<br /><ul><li>Choose 2 of the 10 principals and either start working of them or improve them over the next 30 to 60 days
  43. 43. Download and read my free white paper collection of social media articles called “Social Media for Your Small Business”</li></li></ul><li>LEARN MORE<br />Questions? <br />Contact:<br />Free Social Media Tips Here:<br /><br /><br /><br />Buy at <br />
  44. 44. LEARN MORE<br />Case Study – 21st Century Dental<br />Visit the SMD blog at<br />Get a copy of this presentation by emailing me at<br /><br />Question<br />Contact:<br />Free Social Media Tips Here:<br /><br /><br /><br />SocialMedia is all we do<br />
  45. 45. My Offer<br /><ul><li>Set up and optimize any social media account and integrate it with Hootsuite and/or for only $75. Mention you are a WBA member when you contact me to receive the discount.
  46. 46. A Workshop on social media (setting up, optimizing, customizing, using and managing, plus strategies). Would be about 2 to 2 ½ hours and cost a total of $100 per person.</li>