Pay by Plate Parking Solutions

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The License Plate has become the bar code of parking enforcement. Using pay by plate technology, the license plate ties all parking rights to the plate creating a unified parking system for a more …

The License Plate has become the bar code of parking enforcement. Using pay by plate technology, the license plate ties all parking rights to the plate creating a unified parking system for a more efficient long term modern parking solution. Learn more about pay by plate and how the Pittsburgh Parking Authority became one of the first enforcement agencies in North America to successfully deploy pay by plate at

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  • Tim – Good Morning and welcome totoday’s Technology Broadcast “The Future of Parking Enforcement: It’s Bigger Than the Plate”. My name is Tim Taylor and I’ll be facilitating today’s session. Before we get started I’d like cover a few items to ensure a fluid presentation. Throughout the duration of the broadcast you will be on mute; however, we do strongly encourage you to send us questions through your questions window. We’ll queue them up for a Q & A period at the end of the broadcast. Also, please note our presenters will be sharing their vision of how your agency can build a technology road map that’s right for you. That being said, questions that are of a higher level and strategic in nature are best suited for this session.Additionally, we are very pleased to announce that we have a special guest joining us at the end of the broadcast for the Q & A: Pittsburgh Parking Authority Director, David Onorato. Mr. Onorato will be on hand to take your questions and share insights into Pittsburgh’s successes with pay by plate. Lastly, this broadcast is brought to you by Dixon Resources Unlimited. Without any further delay we’re pleased to introduce to you Julie Dixon.Julie - Good morning, thank you for joining us. I am pleased to host this informational presentation that will review some of the latest developments in parking management solutions.
  • Julie - Today, I have invited two vendors, gtechna and Cale, to discuss the latest evolutions in parking meter technology along with an integrated parking enforcement solution.  During this brief session, we will review the operational success stories that have made Pittsburgh more efficient and customer friendly utilizing this approach, and we will talk about the integrated solution of pay by plate meters and license plate recognition technology for enforcement management.  
  • Julie - Let me introduce myself, my name is Julie Dixon and I started an independent consulting business specializing in parking solutions one year ago.  I started my career as the first parking enforcement officer for the Santa Barbara County Sheriff’s Department and for the last 7 years working with meter and enforcement solutions throughout the US, including supporting the City and County of San Francisco with their parking meter operation, including my involvement with the SFpark project.  For those of you unfamiliar with SFpark, it was the first federally funded program focused on congestion management for both on and off street parking.   As a consultant, I currently work with municipalities to define their parking technology roadmap, in addition to looking for way to improve their overall parking operation with everything from technology decisions to revenue reconciliation and auditing.
  • Julie - I mentioned the parking technology roadmap and I believe that it is essential that an agency define both their short term & long term technology goals in order to establish an incremental plan that allows you to make moderate investments towards an overall parking management system.  Whenever you are considering new technology, you should consider the five functional areas listed here on this slide.  Most importantly, always consider how your technology decisions will interface with each other and prior to purchase, be sure to define interface requirements and identify vendors with open standards that will allow for easy integration in order to minimize future costs.I would now like to introduce Jeff Nethery from Cale America.
  • Jeff - Thanks Julie. As Julie mentioned, I am Jeff Nethery and my role as GM at Cale America is to oversee our sales, service and support of Cale products in the United States. We currently have pay stations installed in over 125 different cities, college campuses and privately-managed parking properties. Cale is a global company with subsidiaries and distributors through out the world. Some of our largest installations include the Cities of Chicago, Calgary and Amsterdam, and most recently the City of Pittsburgh for pay by plate.
  • Jeff - Additional slide supporting prior script, but talk about the user-friendliness of the pay by plate customer interface.
  • Jeff - This slides shows that Cale has been in the parking meter business for a long time, and has been pioneers in the development of electronic pay stations, secure credit card platforms and robust web-based backoffice solutions. Cale is now the first company in the United State to have a fully integrated, successful Pay by Plate system deployed in both a large municipal and campus environment. We are very proud of the partnership with these key customers and their confidence and trust in our team’s ability to develop reliable solutions that are extremely durable, scalable and upgradable. For example, the components and software we are developing today for the CWT pay station can fit into the MP102 cabinets that was developed more than 20 years ago! I would like to introduce Mike Bourre of Gtechna, gtechna is not only a partner on the enforcement side but are also a value add to Cale’s pay by plate technology.
  • Jeff - Thanks Mike. One example of a unified solution that Cale has developed is a centralized management of operational data through an online help desk database. As you can see from the graphic, the solution involves tracking input from customers who call in to ask questions or report problems, as well as warnings and alarms that are generated by the pay stations. In both cases, when maintenance is required, a service ticket is automatically generated by the system that can be assigned to a technician and updated in the field via a smartphone or tablet app. All departments have access and visibility to the live data and statistical reports so that the parking program can be continuously improved over time, both from the customer and management team perspectives.
  • Jeff - This slide shows a trend report based on the reasons customers are calling the help desk. You will see spikes on the July 4th and Labor Day holidays for callers asking if they are required to pay for parking or if parking is enforced on the holidays. This type of feedback is helpful in evaluating signage and even how the meters operate during holiday periods. In a Pay by Plate environment, this real time data is even more important since a spike in customer reports of citations issued in error could point to a communication or system issue that needs immediate attention and correction. Mike will now talk about some enforcement solutions in a Pay by Plate environment.
  • Gtechna is an enforcement solution provider, and we serve the parking market, municipal code market and public safety market. Our business converges back to one common element,,, the ticket.
  • Gtechna has over 100 customers, here is a sampling of those customers. By the way the police departments indicated on the slide also do parking enforcement.
  • In this rapidly changing parking technology market, we believe it will require collaboration between technology companies, to ensure that the full solution set is well integrated… technology dictates it and the market will reinforce it. The old days of all companies being there own island is over. Before selecting a vendor, look at your future solution requirements. Your solution requirement will probably span across many companies. Ensure your future vision matches well with the suppliers you pick.
  • Our solution is web-based so it can be installed on premise or hosted. Please look over the diagram above while I give you some of the highlights.In general our system is highly configurable, we have dynamic reporting so you have the freedom to build the reports you need including many feature add-ons for both the front end ticket issuance and a full ticket management processing backend.
  • Mike - Our system is highly configurable, the above screen shots give one of many examples. Our solution is not hard coded, it has over 30 man years in development and has been designed to fit most agencies operations. In the example above we are showing that the cashier can only view the ticket list with pictures and cannot, as an example void a ticket. All of this is configured to your operational needs.
  • Mike - Gtechna offers the latest in handheld computers. We still support the full rugged PDAs everyone knows, but the trend is telling us that parking enforcement agencies are looking at tablet and smartphones because of two reasons – ease of use and cost. With a cell plan these devices can even be offered for free.
  • Mike - License plate recognition is a force duplicator. With a 3 reads per second it is possible to enforce all of your parking needs in the fraction of the time it would require in the traditional method. With shrinking budgets and pressure from city hall to drive more revenue. This technology add-on is a real bull’s-eye for any city parking enforcement agency. As you can see from the slide you can enforce all related plate technologies within one application, scofflaw, pay by plate, pay by phone, permits etc.
  • With the over one year of working with Cale and Pittsburgh Authority we have modified several things in our collaboration efforts. One of those highlights is a new feature within our command center that is called PlateCheck. PlateCheck corrects errors introduced by the parker. In our experience we have noticed a trend that around 1% of plates are entered in error, even after the Cale / Pittsburgh marketing drive to educate the public on the new pay by plate payment method. In the screen above we are showing on command center every transaction coming in, including all the time stamps and originating from the Cale pay terminal. On the screenshot capture above you can see under terminal number we capture every transaction that comes from Cale.
  • Mike - We use over 5 different algorithms to correct user input. In Pittsburgh the average amount of pay by plate transactions account for approximately 20,000 per day. A 1% error rate might seem small but in Pittsburgh’s example that accounts for approximately 200 bad tickets a day. Imagine a parker paying for parking and getting a ticket, this would impact the city in multiple ways. Negative press, adoption rate, complaints to city hall, a lot of work for everyone to deal with. So in this example slide we show the plate number the officer input the Parker input and correction method used.
  • So what ends up happening with this new value add feature, when the PEO does a plate verify, our command center will validate what the parker inputed plus all the permutations that platecheck does to ensure a ticket is not wrongfully given. This feature set is unique in our industry, and we think it is a must have if you want to maximize your adoption rate for pay by plate technology. Back to you Jeff
  • Jeff -
  • Jeff -
  • Jeff - Discuss Pittsburgh project – go through bullets provided. Focus on quick public acceptance and
  • Jeff - More data to support public acceptance of pay by plate.
  • Julie  - One of the most frequently debated topics with the municipalities that I have worked with has been whether to opt for pay by space or pay & display meters.  Once we introduced the concept of Pay by Plate into this discussion and reviewed the overall benefits and efficiencies, the debate quickly ended.  Agencies are quickly realizing the infrastructure cost savings and the ability to maximize parking spaces, and let’s not forget, the mobile LPR unit becomes a citywide tool that can be used for more than one purpose.  The pay by space meter combined with the LPR solution is a cost effective investment. This approach is not really the wave of the future; it’s a current reality that makes the most sense.
  • Julie  - Pay by plate offers a simple approach for both meter operations and enforcement.   The license plate is the common reference point.
  • Julie – The one common denominator with parking is the License Plate.  By using this unique identifier with your parking meters, you can leverage the pay by plate solution as an incremental investment into a solution that becomes a multi-faceted enforcement tool for your agency.To set the right direction you must have a vision, a future target of where you want your agency to be. Both Cale and gtechna believe that the future is here… it is called pay by plate. Not only is the pay by plate technology a benefit in its own right, but if you leverage all the other possible enforcement possibilities with the common reference point, the license plate will become the barcode of the parking market.
  • Julie - We would like to thank you for joining us today.   We have listed our company websites for reference.  Let’s see if we have any questions -   TimTim – Thanks Julie, Jeff and Mike. The floor is open to take your questions! We’d like to welcome our special guest David Onorato who is available to share with you his experience with pay by plate.**Questions**Question 1: How are people reacting to this new technology?Question 2: Are any other agencies asking for this technology?Question 3: What cost considerations are there when evaluating a pay by plate solution?**Closing**If there are no further questions we’ll end the broadcast here. Thanks again to Mr. Onorato and thank you to everyone for your participation. We look forward to welcoming you all again for our next Technology Broadcast.Meanwhile, we will be following up with each of you sending you links to pay by plate videos and a copy of this broadcast.Thank you and enjoy the rest of your day.


  • 1. The Future of Parking Enforcement “It’s Bigger than the Plate” In collaboration with 1
  • 2. Agenda Corporate Profiles 3 presenters Evolution of the parking meter – Jeff Nethery Evolution of parking enforcement – Mike Bourre Unified Solutions - Jeff & Mike Customer Success Story - Jeff Conclusion: Why consider pay by plate? Julie 2
  • 3. Julie Dixon Extensive traffic & parking management experience, including automated enforcement systems First Parking Enforcement Officer for the Santa Barbara County Sheriff’s Department Supported the San Francisco Parking Meter Counting, Collections and Management Services, the Los Angeles Parking Meter Collections & the West Hollywood Parking Enforcement Programs SFpark implementation (USDOT-funded congestion management program) 3
  • 4. Parking Management System Five Functional Areas Parking Management System (PMS) makes it possible to manage, track & visualize parking operations Financial Analysis Operations Asset Management Workforce Management Maintenance Decision Support System Robust & Reliable Modular / Flexibility / Expandable Open Standards / Scalable Dashboard / Reporting 4
  • 5. CALE Introduction Cale is present in nearly 40 countries across the Globe. Cale America Inc. is based in Tampa, Florida and is Cale’s largest subsidiary with more than 13,000 meters installed in over 125 cities, campuses and privately managed parking facilities throughout the US, Puerto Rico and Bermuda. 5
  • 6. CALE Differentiators Cale is a familiar trade mark and the terminals are well known for being: Reliable Secure Durable Innovative User friendly Service friendly Flexible Cale aims at always offering the most cost efficient products on the market. 6
  • 7. Evolution of the Parking Meter Orub 1955 MP 102 1992 MP 8008 1984 TMA89 1990 MP 5005 1978 7 MPC 2002 CWT Compact 2011
  • 8. Unified Solutions 8
  • 9. Customer Feedback 9
  • 10. Intelligent Integrated Solutions for Parking, Traffic, Code 10
  • 11. Sampling of Customers Washington, DC City of Buffalo, NY Pittsburgh, PA Galveston, TX Montreal, QC Milledgeville, GA 11
  • 12. Sampling of Hardware Partners Strategic Partners 12
  • 13. Enforcement Solution Architecture Web-Based Solution Modular Design Add New Functionality As Needed & Easily Configurable Platform Interfaces with External Data Systems & Sources Dynamic & Graphical Reporting Features Supports New Mobile Devices & Technologies 13
  • 14. Highly Configurable Example of a user's access, with group membership Ref: 3(-) – Demo: 3(-) 14
  • 15. Handheld Enforcement Plate Verification 15
  • 16. Mobile Enforcement Officer™ Plates ALPR Enforcement Scofflaw Alert Pay by Plate Pay by Phone Permits Time Limit Parking Hotlist Alert Scofflaw 16
  • 17. Command Center PlateCheck™ Pay by Plate Transactions Pay By Plate Terminal 17
  • 18. Command Center PlateCheck™ Pay by Plate Error Correction Parker input Officer input 18 Correction Method
  • 19. PlateCheck™ Error Correction From gtechna’s pay by plate experience, all cities should consider a 1% error rate from parkers. Platecheck feature is a must to increase adoption rate and reduce complaints 19 Parker error % correction
  • 20. Success Story City of Pittsburgh Dave Onorato (Parking Director) Background Criteria for selecting CALE/gtechna Experience 20
  • 21. Pittsburgh Pay by Plate Overview of Solution Upgrade from the basic limited functionality of SSMs 554 of Cale Pay-by-Plate meters installed in 2012 340 additional meters installed in 2013 Nation’s first city-wide successful Pay-by-Plate application 21
  • 22. Pittsburgh Pay by Plate Results 1st full year of implementation completed 4.8 million successful plate transactions Revenue increased by around 30% when comparing the first quarter in 2012 Number of total complaints less than 0.01% Consistent patron satisfaction with excellent follow-up Why Pay-by-Plate Most efficient enforcement! Eliminates the ability for patrons to trade/sell their tickets Reduces the on-going cost by providing an optional ticket feature 22
  • 23. Customer Feedback Month Transactions Meters Installed Total Complaints Complaints/10,000 Transactions Aug 2012 11556 134 3 2.6 Sep 2012 119086 301 34 2.9 Oct 2012 193828 318 25 1.3 Jun 2013 433376 558 20 0.5 Jul 2013 497902 683 56 1.1 Aug 2013 628397 867 49 0.8 23
  • 24. Pittsburgh Pay by Plate Benefits to City Lower infrastructure costs More efficient enforcement and reduces operational costs Less maintenance – no meter posts or painting of spaces or numbering required More parking spaces and revenue Eco-friendly – solar charged and fewer paper receipts Centralization of plate data for coordinated intelligence across government agencies Benefits to the Customer Compatible with real time leading-edge technologies like paperless permits, pay by phone, RPP Universal top-up – pay at any pay station Transportable time within zones Optional receipt – not needed for compliance 24
  • 25. Why Pay by Plate? Benefits to All Simplified and unified payment and enforcement method, the license plate is the common reference point Allows multiple payment methods with one enforcement approach – no patchwork of visual or space-based systems Less confusing – every type of transaction begins with the plate number! Community safety and security benefits such as Amber Alerts or locating stolen vehicles and vehicles of interest to law enforcement potential 25
  • 26. The future vision of parking What is common in all these enforcement needs? E-chalk Pay by Phone by plate Hotlist Pay by Plate Paperless permits Whitelist Scofflaw 26
  • 27. More Information http://dixonresourcesunlimited. com/ Video links Pittsburgh Cale install Handheld PbP enforcement 27