The Power of Infographics     Gong Szeto, CAPA Fellow
visual communications
Cave Painting at Lascaux      17,000 BC                           Petroglyphs                           10,000 BC
Cuneiform 75 AD                                   Petroglyphs                                   10,000 BC            Egypt...
Gothic Manuscripts    1150 AD
Gothic Manuscripts    1150 AD
Columbus’ Voyages     1507
Map of Botanical Geography          1856
Florence Nightingale       1858
Charles Minard’s information graphic of Napoleon’s invasion of Russia                                1869
Planisphere Celeste       1878
Fortune, RichardEdes Harrison, 1935
Fortune, RichardEdes Harrison, 1938
Fortune, Ragan Assoc, 1940
Fortune, Rolf Klep,      1943
Fortune, 1964
Pioneer 10, 11 Plaque        1972
Massimi Vignelli     1972
visually communicating
DesignStatistics            Editorial
form, space, color, composition, organization                                            Design                           ...
39%!!        “Lorem ipsum dolor sit amet,        consectetur adipiscing elit.        Sed rhoncus, mauris ac        gravida...
e fish in the sea! Marine life is in danger! We have to  Tacit Knowledget! There will be no more fish in the sea! Marine l...
MSFT $25.64
MSFT $25.64Yahoo Finance
MSFT $25.64Yahoo Finance                              Trefis
Cookingforengineers.com
Cookingforengineers.com
educating infographically
hannah barry’s independent research project“visualizing community infrastructure in bennington”                (a work in ...
now it’s your turn:our workshop exercise
✴In 1972, we spent $3 billion a year on fast food - today we spend more than $110 billion✴McDonalds feeds more than 46 mil...
Constraints:6 feet tall x 2 feet wide1 side onlyAssume no editorial constraintsData:McD MenuMcD Nutrition InfoMcD Ingredie...
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
Power of Infographics Workshop
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Power of Infographics Workshop

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Slide deck to a workshop I gave at Bennington College on how making infographics helps us understand things better

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Power of Infographics Workshop

  1. 1. The Power of Infographics Gong Szeto, CAPA Fellow
  2. 2. visual communications
  3. 3. Cave Painting at Lascaux 17,000 BC Petroglyphs 10,000 BC
  4. 4. Cuneiform 75 AD Petroglyphs 10,000 BC Egyptian Hieroglyphs 500 AD
  5. 5. Gothic Manuscripts 1150 AD
  6. 6. Gothic Manuscripts 1150 AD
  7. 7. Columbus’ Voyages 1507
  8. 8. Map of Botanical Geography 1856
  9. 9. Florence Nightingale 1858
  10. 10. Charles Minard’s information graphic of Napoleon’s invasion of Russia 1869
  11. 11. Planisphere Celeste 1878
  12. 12. Fortune, RichardEdes Harrison, 1935
  13. 13. Fortune, RichardEdes Harrison, 1938
  14. 14. Fortune, Ragan Assoc, 1940
  15. 15. Fortune, Rolf Klep, 1943
  16. 16. Fortune, 1964
  17. 17. Pioneer 10, 11 Plaque 1972
  18. 18. Massimi Vignelli 1972
  19. 19. visually communicating
  20. 20. DesignStatistics Editorial
  21. 21. form, space, color, composition, organization Design INFOGRAPHIC Statistics Editorialdata, evidence, measurement point of view, language
  22. 22. 39%!! “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed rhoncus, mauris ac gravida rhoncus, mauris olit condimentum tellus, vel elementum enim 39% purus id nunc. Proin sed urna vel odio tristique convallis vitae eu enim. Etiam consequat ligula felis.”
  23. 23. e fish in the sea! Marine life is in danger! We have to Tacit Knowledget! There will be no more fish in the sea! Marine life is do something about it! There will be no more fish in Explicit Knowledges in danger! We have to do something about it! Theren the sea! Marine life is in danger! We have to do out it! There will be no more fish in the sea! Marinehave to do something about it! There will be no more e life is in danger! We have to do something about it!e fish in the sea! Marine life is in danger! We have tot! 25% There will be no more fish in the sea! Marinehave to do something about it! There will be no more e life is in danger! We have to do something about it!e fish in the sea! Marine life is in danger! We have tot! There will be no more 17,555% fish in the sea! er! We have to do something about it! There will beea! Marine life is in danger! We have to do somethinge no more fish in the sea! Marine life is in danger! We about it! There will be no more fish in the sea! er! We have to do something about it! There will beea! 90% Marine life is in danger! We have to do here will be no more fish in the sea! Marine life is ino something about it! There will be no more fish ins in danger! We have to do something about it! Theren the sea! Marine life is in danger! We have to do here will be no more fish in the sea! Marine life is ino something about it! There will be no more fish ins in danger! We have to do something about it! Thereish in the sea! Marine life is in danger! We have to do Good Magazine 2010 here will be no more fish in the sea! Marine life is in
  24. 24. MSFT $25.64
  25. 25. MSFT $25.64Yahoo Finance
  26. 26. MSFT $25.64Yahoo Finance Trefis
  27. 27. Cookingforengineers.com
  28. 28. Cookingforengineers.com
  29. 29. educating infographically
  30. 30. hannah barry’s independent research project“visualizing community infrastructure in bennington” (a work in progress)
  31. 31. now it’s your turn:our workshop exercise
  32. 32. ✴In 1972, we spent $3 billion a year on fast food - today we spend more than $110 billion✴McDonalds feeds more than 46 million people a day✴French fries are the most eaten vegetable in America✴Only seven items on McDonalds entire menu contain no sugar✴40% of American meals are eaten outside the home✴McDonalds represents 43% of total U.S. fast food market✴McDonalds operates more than 30,000 restaurants in more then 100 countries
  33. 33. Constraints:6 feet tall x 2 feet wide1 side onlyAssume no editorial constraintsData:McD MenuMcD Nutrition InfoMcD Ingredients InfoUS Gov Food PyramidMaterials:Newsprint PadPost-it NotesPensTime: 30 minutes, Discussion to followTasks:Come up with a POVSketch conceptsHave fun with it! There is no right or wrong solution.
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