Power of Infographics Workshop
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Power of Infographics Workshop

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Slide deck to a workshop I gave at Bennington College on how making infographics helps us understand things better

Slide deck to a workshop I gave at Bennington College on how making infographics helps us understand things better

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  • 1. The Power of Infographics Gong Szeto, CAPA Fellow
  • 2. visual communications
  • 3. Cave Painting at Lascaux 17,000 BC Petroglyphs 10,000 BC
  • 4. Cuneiform 75 AD Petroglyphs 10,000 BC Egyptian Hieroglyphs 500 AD
  • 5. Gothic Manuscripts 1150 AD
  • 6. Gothic Manuscripts 1150 AD
  • 7. Columbus’ Voyages 1507
  • 8. Map of Botanical Geography 1856
  • 9. Florence Nightingale 1858
  • 10. Charles Minard’s information graphic of Napoleon’s invasion of Russia 1869
  • 11. Planisphere Celeste 1878
  • 12. Fortune, RichardEdes Harrison, 1935
  • 13. Fortune, RichardEdes Harrison, 1938
  • 14. Fortune, Ragan Assoc, 1940
  • 15. Fortune, Rolf Klep, 1943
  • 16. Fortune, 1964
  • 17. Pioneer 10, 11 Plaque 1972
  • 18. Massimi Vignelli 1972
  • 19. visually communicating
  • 20. DesignStatistics Editorial
  • 21. form, space, color, composition, organization Design INFOGRAPHIC Statistics Editorialdata, evidence, measurement point of view, language
  • 22. 39%!! “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed rhoncus, mauris ac gravida rhoncus, mauris olit condimentum tellus, vel elementum enim 39% purus id nunc. Proin sed urna vel odio tristique convallis vitae eu enim. Etiam consequat ligula felis.”
  • 23. e fish in the sea! Marine life is in danger! We have to Tacit Knowledget! There will be no more fish in the sea! Marine life is do something about it! There will be no more fish in Explicit Knowledges in danger! We have to do something about it! Theren the sea! Marine life is in danger! We have to do out it! There will be no more fish in the sea! Marinehave to do something about it! There will be no more e life is in danger! We have to do something about it!e fish in the sea! Marine life is in danger! We have tot! 25% There will be no more fish in the sea! Marinehave to do something about it! There will be no more e life is in danger! We have to do something about it!e fish in the sea! Marine life is in danger! We have tot! There will be no more 17,555% fish in the sea! er! We have to do something about it! There will beea! Marine life is in danger! We have to do somethinge no more fish in the sea! Marine life is in danger! We about it! There will be no more fish in the sea! er! We have to do something about it! There will beea! 90% Marine life is in danger! We have to do here will be no more fish in the sea! Marine life is ino something about it! There will be no more fish ins in danger! We have to do something about it! Theren the sea! Marine life is in danger! We have to do here will be no more fish in the sea! Marine life is ino something about it! There will be no more fish ins in danger! We have to do something about it! Thereish in the sea! Marine life is in danger! We have to do Good Magazine 2010 here will be no more fish in the sea! Marine life is in
  • 24. MSFT $25.64
  • 25. MSFT $25.64Yahoo Finance
  • 26. MSFT $25.64Yahoo Finance Trefis
  • 27. Cookingforengineers.com
  • 28. Cookingforengineers.com
  • 29. educating infographically
  • 30. hannah barry’s independent research project“visualizing community infrastructure in bennington” (a work in progress)
  • 31. now it’s your turn:our workshop exercise
  • 32. ✴In 1972, we spent $3 billion a year on fast food - today we spend more than $110 billion✴McDonalds feeds more than 46 million people a day✴French fries are the most eaten vegetable in America✴Only seven items on McDonalds entire menu contain no sugar✴40% of American meals are eaten outside the home✴McDonalds represents 43% of total U.S. fast food market✴McDonalds operates more than 30,000 restaurants in more then 100 countries
  • 33. Constraints:6 feet tall x 2 feet wide1 side onlyAssume no editorial constraintsData:McD MenuMcD Nutrition InfoMcD Ingredients InfoUS Gov Food PyramidMaterials:Newsprint PadPost-it NotesPensTime: 30 minutes, Discussion to followTasks:Come up with a POVSketch conceptsHave fun with it! There is no right or wrong solution.