Welcome to Girl Scout Cookie     Program Training                     November 12-17, 2012
Your SaleWho, What, Where, Why and How
Anythingwhen she’s part ofthe worlds largestgirl-led business!
Who can sell Girl Scout Cookies?      All registered      Girl Scouts can sell      cookies if they have      parental    ...
America’s Best Cookies!    Thanks-A-Lot™                          Mango Crèmes                       Shortbread           ...
Reduce Waste   By eliminating the carton               on Thanks-A-Lot and               Lemonades,               Girl Sco...
New packagingPlus the new packagedesigns for Thanks-A-Lotand Lemonades makes themeasy to stack at booth sales!
OF SUCCESS                                         INTRODUCING                                          MangoVanilla and c...
Zero trans fats               No hydrogenated oils                No preservatives               Real coconutMango Crèmes ...
Sustainability                 •   Official member of the Roundtable on                     Sustainable Palm Oil (RSPO)   ...
ABC Driving GSC Sale Growth 7%                                                                      6.5% 6%               ...
9 out of 10 consumers will                                              buy if asked!         Dollars $200,000,000 $150,00...
The Girl Scout Cookie Sale 5 Key Skills
When does the sale start?                    Order Taking: January 1, 2013                Initial Deliveries: February 18-...
How do we sell cookies?                                         Booth                                Direct   Sales       ...
Goal Setting• The Goal Setting process is extremely  important to the success of the Cookie Sale• Goals start at the Counc...
Council goal for 2013….2% increase in sales!!    1,405,020 packages! Per Girl Average Goal 148 packages               per ...
Money Matters!Council ProgramsCamps and PropertyStaff and SupportTroop activitiesCommunity ProjectsGold, Silver, Bronze aw...
Cookie Materials        •   Engage and inform girls            and their families        •   Make sale as easy as         ...
Resources   For Girls
INTRODUCINGCOCO!Online “Cookie Command”center for girls• Goal Setting• Sale Planning• Consumer Marketing• Community/Sharing
Goal Setting• View recognitions and  set package goal• Track progress• Set reach goals• Monitor performance  within troop•...
Sale Planning• Develop an activity plan• Track progress against plan• Earn and display 5 Key Skills  activity bling
Consumer Marketing             • Send e-cards to friends               and families             • Collect orders online   ...
Community• Share achievements with  troop• Cheer on troop teammates• Social media sharing for  teens• Volunteers can share...
Multi-Purpose, Custom Order Card                   •   Features our council’s recognition                       program   ...
Resources   For Families
Online Family Engagement                                         Ways to                        Program                   ...
Resources   For Volunteers
Digital Resources for Easy Access                     • Family Involvement                       Materials                ...
Volunteer Toolkit• Guidance for training,  goal setting, order-  taking and booth sales• Activity ideas that link  to 5 Ke...
Volunteer Toolkit
New Art GalleryDownload excitingimages in high or lowresolution from ournew online artgallery
Smart Cookie UVolunteers train on their own time with unlimitedonline access to cookie program info.
Click on the Cookies icon and           then click on “Planned Order”.                          Planned Orders are an est...
Our Recognition Program Early (Initial) Recognition Order  ◦ Must create if any girl sells at least 155 packages on her i...
Council name andSleeve art !
Key Points for Family Training                                                                           Have             ...
• Each Service Unit Goal: see  handout• Service Unit Successes last year
Fun for girls!•   100 Mystery Houses•   Operation Cookie Drop – March 23rd•   Bling Your Booth Contest•   Cookie Carnivals!
• COOKIE CUPBOARDS• Open February 22 – March 24 – place PLANNED ORDER IN  SNAP• Updated list available in January on websi...
New Banking Procedures – ACH        What is this?• ACH - Automated Clearing House  is an electronic network for  financial...
Why the Change?• 3 banks we currently work with are not found in every county we  serve (67 counties).• Over 4,000 deposit...
How will this work?• Troops will deposit cookie money weekly/ often directly into their own troop bank account. Checks sho...
Troop Cookie Sale Manager Agreement               (front side of Form)• Explains financial responsibilities  and obligatio...
New                        A.C.H. FormForm!              (back side of Troop Manager Agreement)        • Troop leader must...
Virtual Cookie Share• Initial order – column for each girl –  cookies are never picked up and they are  shipped directly t...
Cookie Share• After initial order – booth sale cookies –  these are cookies that troops will drop off  to Operation Cookie...
What should you have received?      • Girl and Troop Forms (you need to pre-        pack these and have them ready for you...
What should you get tonight    • SNAP Instruction Books.    • Service Unit Goals    • Tote Bag/t-shirt    • Important Piec...
What’s new??•New Mango Cookies•New packaging•New packaging for Lemonades•New ACH method of payment
Important Deadlines• Troop Training within SU in December.• Online power points available December  5th.• Girls begin sell...
Final DeadlinesCupboard managers will enter all extra cookiesobtained from cupboard (ongoing).Troops enter all girl transf...
New Manager’s    TrainingForms and SNAP
Girl Form – Parent Permission• Explains information  regarding the sale.• One section must be  signed and returned to  the...
Girl Form – Money Envelope• Girls can fill these out at  their troop training in  December.• Girls should use these  when ...
Girl Form – Order Card• Each girl receives an  order card.• Incentives are listed  on tear out section.• Girls use these t...
T-1 Troop Worksheet• Use to compile all  girl orders for the  troop• Leader keeps  these unless a  parent owes  money
Troop Cookie Manager Plan Book         & Troop Disk• Checklists• Dates• Step by step  guidelines• Door hangers• Thank you ...
SNAP
GSWRC Cookie training 2013
GSWRC Cookie training 2013
GSWRC Cookie training 2013
GSWRC Cookie training 2013
GSWRC Cookie training 2013
GSWRC Cookie training 2013
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GSWRC Cookie training 2013

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  • Here’s another success in the making: this year, ABC is introducing a new cookie -- Mango Crèmes. These cookies are based on a cookie variety growing in retail right now. As a fruit, mango is soaring in popularity right now, especially among the growing Hispanic population.
  • And we’re making these cookies with no trans fats, no hydrogenated oil, no preservatives -- and real coconut, too
  • And we work with council staff to optimize these variables through goal setting, performance tracking and the implementation of contingencies as needed.
  • GSWRC Cookie training 2013

    1. 1. Welcome to Girl Scout Cookie Program Training November 12-17, 2012
    2. 2. Your SaleWho, What, Where, Why and How
    3. 3. Anythingwhen she’s part ofthe worlds largestgirl-led business!
    4. 4. Who can sell Girl Scout Cookies? All registered Girl Scouts can sell cookies if they have parental permission.
    5. 5. America’s Best Cookies! Thanks-A-Lot™ Mango Crèmes Shortbread Lemonades™Shortbread cookies dipped in rich with NutriFusion™ Traditional shortbread Savory slices of shortbread with a fudge and topped with an Vanilla and coconut cookies cookies. refreshingly tangy lemon flavoredembossed thank you message in filled with a tangy mango icing. one of 5 languages. flavored crème enhanced with nutrients derived from fruits. Thin Mints Peanut Butter Patties® Caramel deLites® Peanut Butter Crispy chocolate wafers Crispy vanilla cookies layered with Vanilla cookies coated in dipped in a mint chocolaty peanut butter and covered with a caramel, sprinkled with Sandwich Crisp and crunchy oatmeal coating. chocolaty coating. toasted coconut, and laced cookies with creamy peanut with chocolaty stripes. butter filling.
    6. 6. Reduce Waste By eliminating the carton on Thanks-A-Lot and Lemonades, Girl Scouts of the USA and ABC Bakers are taking more than 300 tons of paperboard out of the waste stream annually.
    7. 7. New packagingPlus the new packagedesigns for Thanks-A-Lotand Lemonades makes themeasy to stack at booth sales!
    8. 8. OF SUCCESS INTRODUCING MangoVanilla and coconut cookies with a refreshingly tart mango fruit Crèmes crème center • #1 cookie variety in retail cookie aisles and highest growth category • Mango is popular, super fruit flavor and favorite of growing Hispanic population • Addition of Nutrifusion marries indulgence and healthy categories
    9. 9. Zero trans fats No hydrogenated oils No preservatives Real coconutMango Crèmes 15% RDI of vitamin B1 5% RDI of vitamins A, C, D, E and B6
    10. 10. Sustainability • Official member of the Roundtable on Sustainable Palm Oil (RSPO) • Palm oil sourced exclusively from members of the RSPO to encourage sustainable farming practices • Starting in 2012, we will incorporate mass balance sustainable palm oil in our Girl Scout cookies • We also are purchasing Green Palm certificates to cover 100% of our projected palm oil requirements for the 2012-13 season Girl Scout Cookie season
    11. 11. ABC Driving GSC Sale Growth 7% 6.5% 6% 4.7% 5% 4% 3.6% 3.4% 3.3% 3.1% 3% 2.5% 3.8% 2.9% 2% 0.7% 0.7% 2.0% 1% 0.0% 0% -0.4% -1.4% -1.2%-1% -0.7% -1.0% -2.0%-2% -2.0%-3% -2.5% 05-06 06-07 07-08 08-09 09-10 10-11 11-12 ABC LBB Total GSC Sale
    12. 12. 9 out of 10 consumers will buy if asked! Dollars $200,000,000 $150,000,000 $100,000,000 $50,000,000 $0* GSUSA, IRI Grocery Store Data - 52 weeks ending 1st Qtr 2012
    13. 13. The Girl Scout Cookie Sale 5 Key Skills
    14. 14. When does the sale start? Order Taking: January 1, 2013 Initial Deliveries: February 18-22, 2013 Booth sales begin: February 22 , 2013
    15. 15. How do we sell cookies? Booth Direct Sales Sales Online Marketing Order Taking
    16. 16. Goal Setting• The Goal Setting process is extremely important to the success of the Cookie Sale• Goals start at the Council level• Service Unit Goals• Troop Goals• Each individual Girl Scout’s Goal
    17. 17. Council goal for 2013….2% increase in sales!! 1,405,020 packages! Per Girl Average Goal 148 packages per girl 190 more girls selling
    18. 18. Money Matters!Council ProgramsCamps and PropertyStaff and SupportTroop activitiesCommunity ProjectsGold, Silver, Bronze awards
    19. 19. Cookie Materials • Engage and inform girls and their families • Make sale as easy as possible to support • Provide multiple formats for busy volunteers!
    20. 20. Resources For Girls
    21. 21. INTRODUCINGCOCO!Online “Cookie Command”center for girls• Goal Setting• Sale Planning• Consumer Marketing• Community/Sharing
    22. 22. Goal Setting• View recognitions and set package goal• Track progress• Set reach goals• Monitor performance within troop• Cheer on troop teammates
    23. 23. Sale Planning• Develop an activity plan• Track progress against plan• Earn and display 5 Key Skills activity bling
    24. 24. Consumer Marketing • Send e-cards to friends and families • Collect orders online • Maintain contact database for use next yearSend Out 12 emails through online marketing in CoCo to earn the Online patch!
    25. 25. Community• Share achievements with troop• Cheer on troop teammates• Social media sharing for teens• Volunteers can share news and tips with girls and families
    26. 26. Multi-Purpose, Custom Order Card • Features our council’s recognition program • Includes information about COCO, the new online goal setting, planning and marketing app for girls
    27. 27. Resources For Families
    28. 28. Online Family Engagement Ways to Program Support Benefits/ Your 5 Key Skills Girl Scout “Ask Me Family About My Activities Girl Scout” Tools
    29. 29. Resources For Volunteers
    30. 30. Digital Resources for Easy Access • Family Involvement Materials • Sample Session Plans by Grade Level • Troop Goal Setting App • Send girls online “cheers” and share information through COCO
    31. 31. Volunteer Toolkit• Guidance for training, goal setting, order- taking and booth sales• Activity ideas that link to 5 Key Skills
    32. 32. Volunteer Toolkit
    33. 33. New Art GalleryDownload excitingimages in high or lowresolution from ournew online artgallery
    34. 34. Smart Cookie UVolunteers train on their own time with unlimitedonline access to cookie program info.
    35. 35. Click on the Cookies icon and then click on “Planned Order”.  Planned Orders are an estimate of what cookies a troop will need through the week.  Use this function to order cookies to restock a troop’s cookie inventory.  Order placed to Cookie Cupboards ◦ Planned orders are used to help guarantee the availability of the cookies your troop needs from a specified cupboard. ◦ Planned orders can be adjusted at the time of pick up depending on the cupboard inventory ◦ Must be ordered by Sunday at midnight.SNAP – Planned Orders
    36. 36. Our Recognition Program Early (Initial) Recognition Order ◦ Must create if any girl sells at least 155 packages on her initial order NO EARLY RECOGNITION ORDER PLACED = NO T-SHIRTS!!!
    37. 37. Council name andSleeve art !
    38. 38. Key Points for Family Training Have FUN! How To Get Help Online Resources Skill Building Goals Cookies SafetyDates
    39. 39. • Each Service Unit Goal: see handout• Service Unit Successes last year
    40. 40. Fun for girls!• 100 Mystery Houses• Operation Cookie Drop – March 23rd• Bling Your Booth Contest• Cookie Carnivals!
    41. 41. • COOKIE CUPBOARDS• Open February 22 – March 24 – place PLANNED ORDER IN SNAP• Updated list available in January on website.• Obtain full cases ONLY.• Last two weekends may get box mixture to equal 1 case.• Return policy only first 4 weekends. Unopened cases may be returned to original cupboard up to 25% of order.
    42. 42. New Banking Procedures – ACH What is this?• ACH - Automated Clearing House is an electronic network for financial transactions in the United States. ACH processes large volumes of credit and debit transactions.
    43. 43. Why the Change?• 3 banks we currently work with are not found in every county we serve (67 counties).• Over 4,000 deposits have to be manually entered prior to beginning collection process.• Over 50 deposits made annually have no troop number on them and cannot tie them to a troop.• Takes up to 2 months after deadline to go after leaders and parents that owe money.• Over 100 refunds due to overpayment.• More than 65% of councils are using this method for troop payment.
    44. 44. How will this work?• Troops will deposit cookie money weekly/ often directly into their own troop bank account. Checks should be made out to the Troop #.• Final parent payment to leader is March 27th.• Leader fills out UDF (Uncollectible Debt Form) on parents who have not paid by April 3rd!• 75% sweep of funds (less troop profit and less any UDF’s) on April 16th.• 25% sweep of funds (less troop profit and less any UDF’s) on April 23rd.• If you receive bad checks from customers – send in copy of check and we will CREDIT your account and we will collect on them.
    45. 45. Troop Cookie Sale Manager Agreement (front side of Form)• Explains financial responsibilities and obligations.• Hand out and collect at Service Unit training.• Must have a background check within the last 3 years with Council – if not, can go online www.gskentucky.org – look for link. Cost $14.75
    46. 46. New A.C.H. FormForm! (back side of Troop Manager Agreement) • Troop leader must sign prior to taking orders. • Details steps for payment of product • Send to me immediately following training to Erlanger Office.
    47. 47. Virtual Cookie Share• Initial order – column for each girl – cookies are never picked up and they are shipped directly to OPERATION TROOP AIDE.• Girl is financially responsible for those cookies
    48. 48. Cookie Share• After initial order – booth sale cookies – these are cookies that troops will drop off to Operation Cookie Drop on March 23rd or donated to “other” appropriate organizations.• Virtual or drop off – still earns a patch.
    49. 49. What should you have received? • Girl and Troop Forms (you need to pre- pack these and have them ready for your December training). • Mango cookies for each troop. • Cookies for Service Unit.
    50. 50. What should you get tonight • SNAP Instruction Books. • Service Unit Goals • Tote Bag/t-shirt • Important Pieces to Come: • (Fayette County and NKY booths – February 1st). • Sample of each incentive (up to 185 level)
    51. 51. What’s new??•New Mango Cookies•New packaging•New packaging for Lemonades•New ACH method of payment
    52. 52. Important Deadlines• Troop Training within SU in December.• Online power points available December 5th.• Girls begin selling JANUARY 1st!• Troops initial order due in SNAP – Feb. 1st.• SU lock out - February 4th.• Send in Troop Manager Agreements/ACH ASAP to me in Erlanger.
    53. 53. Final DeadlinesCupboard managers will enter all extra cookiesobtained from cupboard (ongoing).Troops enter all girl transfers in SNAP and orderrecognitions in SNAP – due March 27th.Troops paperwork due to you – March 29th.SU lock out of SNAP – April 5th.Send in paperwork immediately following.
    54. 54. New Manager’s TrainingForms and SNAP
    55. 55. Girl Form – Parent Permission• Explains information regarding the sale.• One section must be signed and returned to the leader prior to selling.• Leaders should hang on to these until the end of the sale.
    56. 56. Girl Form – Money Envelope• Girls can fill these out at their troop training in December.• Girls should use these when delivering the cookies.
    57. 57. Girl Form – Order Card• Each girl receives an order card.• Incentives are listed on tear out section.• Girls use these to compile their orders.
    58. 58. T-1 Troop Worksheet• Use to compile all girl orders for the troop• Leader keeps these unless a parent owes money
    59. 59. Troop Cookie Manager Plan Book & Troop Disk• Checklists• Dates• Step by step guidelines• Door hangers• Thank you certificates• UDF copy
    60. 60. SNAP
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