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2014 Cookie Training for Troops
 

2014 Cookie Training for Troops

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    2014 Cookie Training for Troops 2014 Cookie Training for Troops Presentation Transcript

    • Welcome to Girl Scout Cookie Program Training for Troops
    • THEME FOR THE 2014 COOKIE SALE This is What a Girl Can Do
    • Who can sell Girl Scout Cookies All registered Girl Scouts can sell cookies if they have parental permission.
    • 2014 Focus on Participation • In 2013 79% of eligible girls sold • Goal for 2014 is: 100% participation
    • America’s Best Cookies Thanks-A-Lot™ Shortbread cookies dipped in rich fudge and topped with an embossed thank you message in one of 5 languages. Cranberry Citrus Crisps Crispy cookie, made with whole grain, full of tangy cranberry bits and zesty citrus flavors. Shortbread Lemonades™ Traditional shortbread cookies. Savory slices of shortbread with a refreshingly tangy lemon flavored icing. Thin Mints Peanut Butter Patties® Caramel deLites® Crispy chocolate wafers dipped in a mint chocolaty coating. Crispy vanilla cookies layered with peanut butter and covered with a chocolaty coating. Vanilla cookies topped with caramel, sprinkled with toasted coconut, and laced with chocolaty stripes. Peanut Butter Sandwich Crisp and crunchy oatmeal cookies with creamy peanut butter filling.
    • New!! Cranberry Citrus Crisps!! •9g whole grain per serving •No palm oil •Made with real fruit •No hydrogenated oils •No artificial sweeteners •No artificial flavors Breakfast cookie market more than quadrupled in 2012 58% of consumers say whole grains is an important attribute
    • Girl Scout Cookies Dollars A Powerful Brand $200,000,000 $150,000,000 $100,000,000 $50,000,000 $0 GS PB Sandwich Nilla Wafer Oreo (14.3 oz) Chewy Chips Ahoy! * GSUSA, Nielsen All Outlet US Data - 52 weeks ending 4/20/13 GS PB Patties Chips Ahoy! GS Oreo Caramel (15.5 oz) deLites GS Thin Mints Oreo Double Stuf
    • Reduce Waste ABC is the only licensed Girl Scout cookie baker with all Baker’s Choice items in trays with film overwrap
    • The 5 Skills
    • When does the sale start? Optional order taking and use of COCO online marketing tools begins January 1, 2014
    • Important Dates Troop orders due in Snap January 3, 2014 Cookies deliver to Troops January 20-24, 2014 Walkabout weekend January 24-26, 2014 Booth Sales Start January 24, 2014 First ACH sweep February 17, 2014 National GS cookie days February 7-8, 2014
    • How do we sell cookies? Booth Sales Direct Sales Online Marketing Order Taking
    • GSKWRC goes Direct in 2014! Why change? •Cookies in hand sooner •Less work for volunteers •More opportunity for repeat •Higher sales growth sales
    • Impacts to Troops Initial orders placed in early January Initial order created without girl orders So how do you determine what to order? •80-85% of last years initial order – SNAP ARCHIVE REPORTS
    • Be Prepared For: •Needing More Cookies! •Demand will be high! • Using planned orders to pickup more from cupboards. • More weeks for pickups. • Place planned orders by Sunday midnight
    • GSKWRC Troops earned $677,247.90 in 2013 ! For 2014: Proceeds are .50/pkg with rewards OR .60/pkg with patches only J,C,S,A Troops only
    • ACH Withdrawals February 17, 2014 - 100% of initial order due (less Troop proceeds and UDF forms submitted) UDF forms due February 13 March 17, 2014 - 75% of balance due (less Troop proceeds and UDF submitted) UDF forms due March 10 March 24, 2014 -100% remaining balance (less Troop proceeds and UDF forms submitted) UDF forms due March 17
    • Resources For Girls
    • New Mobile App for Girls! • Set and track goals • Take and manage cookie orders • See a summary of orders and item totals • View nutritional information with product images
    • New Mobile App for Girls! • Track order payment and delivery status • Email confirmations automatically sent to customers • View recognitions, identify level achieved, track sales needed • Automatically sync with online COCO information
    • Online “Cookie Command” center for girls • Goal Setting • Sale Planning • Consumer Marketing • Community/Sharing
    • Goal Setting • View recognitions and set package goal • Track progress • Set reach goals • Monitor performance within troop • Cheer on troop teammates
    • Goal Getter Patch Earned for setting goals in COCO Cookie Command at www.abcsmartcookies.com
    • Cookie Share Cookies for our military personnel, local Food Banks and Shelters for victims of domestic violence •Cookies remain at the warehouse/No Troop handling •Sales added to individual girl sales & Troop sales •Each girl who sells 5 packages for Cookie Share earns the patch •Enter in Snap-Cookies Icon-Reorders-enter CShare sales for each girl •Will appear on the Troop balance summary in the Cshare row •Run reports in PACKAGES for complete accuracy
    • Sell 5 packages for Cookie Share to earn this patch! Cookie Share Patch
    • Walk-About Weekend Friday, January 24 - Sunday, January 26, 2014 •Full weekend of door to door sales •Start of booth sales - first weekend cookies are available •100 Mystery houses throughout the council territory •A Girl that finds a mystery house wins gift for entire Troop •Winning Troops eligible for cluster drawing •Winning Troop in each cluster gets a limited edition Tshirt for all girls in •Troop plus the Troop adults •5 winners council-wide
    • Consumer Marketing • Ability to import contacts • Automatic Thank You card generation • Send e-cards to friends and families • Collect orders online • Maintain contact database for use next year
    • Online Patch Earned by girls who sell 12 packages through COCO online and/or COCO mobile smart phone app
    • Custom Order Card • Multipurpose, customized order card for our council • Features our council’s recognition program • Includes information about COCOmobile, the new mobile app for girls and COCO online upgrades too • Pocket order card included
    • Resources For Families
    • Online Family Engagement Program Benefits/ 5 Key Skills Ways to Support Your Girl Scout Family Activities “Ask Me About My Girl Scout” Tools
    • Resources For Volunteers
    • Digital Resources for easy access at www.abcsmartcookies.com • Family Involvement Materials • Sample Session Plans by Grade Level • Troop Goal Setting App • Send girls online “cheers” and share information through COCO
    • Volunteer Toolkit • Guidance for training, goal setting, ordertaking and booth sales • Girl-led materials
    • Volunteer Toolkit • New Cookie & Technology flyers • 8 Ways to change the world flyer • Goal chart & booth identifier
    • Social Media • ABC’s custom YouTube channel • Girl-led material • Favorite cookie videos • 5 Skills video • Training and selling ideas
    • Social Media • ABC Bakers volunteer focused Facebook page • Share sales success stories with other volunteers across the country
    • Flickr Art Gallery Download exciting images in high or low resolution from our online art gallery
    • Online Order Management Enhancements: NEW Dashboard for easy access to key sales information Improved recognition ordering process Improved order management process
    • Snap Enhancements • NEW Dashboard for easy access to key sales information • Improved recognition ordering process • Improved order management process
    • • Our SU Delivery is scheduled for:
    • Booth Sales Council Sponsored Booth Sales •Council schedules booth sales: Kroger/Walmart in Northern Kentucky • Lottery drawings for these locations • Lotteries run between 1/15 and 1/24/14 •No Booth sales at Kroger or Food City on Saturday 2/1/14 (due to Shop and Share)
    • Service Unit Booth Coordination •Secure booth locations within the SU •Assign Troops to booth locations within the SU •Know where troops are selling and ensure they know the rules and booth sale guidelines •Establish relationships with merchants •Don't schedule booths outside your Service Unit
    • OUR RECOGNITION Program Our RecognitionPROGRAM
    • 1000+ sellers •Engraved brick to be placed at Camp Judy Layne •and $100 Best Buy gift Card •and $10 cookie dollars •and invitation to and recognition at Annual Meeting
    • 1500+ sellers $125 gift card to Best Buy AND $10 cookie dollars
    • Girl Rewards 2000+packages Lunch and Limo Ride with the CEO
    • Top Seller iPad
    • Troop Bonus Awards 100% girl participation and 175 PGA 2 Eco Tote bags 100% girl participation and 275 PGA Troop earns 1 theme T-shirt
    • Key Points for Family Training Have FUN! How To Get Help Online Resources Skill Building Goals Cookies Safety Dates
    • Fun for girls! • • • • 100 Mystery Houses Bling Your Booth Contest Cookie Rally Cookie Diva Program
    • • COOKIE DIVA PROGRAM
    • • COOKIE CUPBOARDS • Open January 24 – March 16 – place PLANNED ORDER IN SNAP • Updated list available in January on website. • Obtain full cases ONLY – No returns • Cookie Authorization card – found in Troop Plan Book. • Last two weekends may get box mixture to equal 1 case.
    • Troop Cookie Sale Manager Agreement • Explains financial responsibilities and obligations. • Must have a background check within the last 3 years with Council – if not, can go online www.gskentucky.org – look for link. Cost $14.75
    • A.C.H. Form New Form! • Must have one for each troop on file. • Detailed steps for payment of product on back
    • Important Deadlines • Online webinars available December 1st. • Girls begin selling JANUARY 1st! • Troops initial order due in SNAP – Jan. 3rd. • Cupboard managers will enter all extra cookies obtained from cupboard (ongoing). • Troops enter all girl transfers in SNAP and order recognitions in SNAP – due March 19th. • Troops paperwork due to you – March 21st.
    • Handouts & Snap Review