JoomlaeCommerce Presented by Gabe Wahhab of The Savvy Group
History of eCommerce Started in late 70s used for banking 1982 First online ordering system in France Early 90s ecommerce goes main stream 1995 ecommerce as we know it is born 2008 – $204 Billion online retail sales
Why are companies utilizing it? Global Reach – targeted segments Open 24/7/365 Lower operating costs vs brick and mortar Increased sales and lower marketing costs
Shopping Carts 3 Flavors Which type is best for you? Ask yourself… Who will the gateway be? What kind of shipping integration do I need? How many products will the store carry? What kind of features do I need?
Shopping Carts - Cont. What to look for in a shopping cart extension? How active is the developer? Security. How active is the community? Open or closed code? What type of gateways and shipping support? How easy is it to template.
Shopping Carts - Cont. What Features Do you Need Coupons Multiple Pricing Levels Affiliates Programs Customer Accounts Analytics & Reporting Email Marketing SEO Order Management Reviews Related Products Multiple Tax Levels Custom Attributes Checkout Types Ease of Management