WINNING WITHGEN-Y M K T G 7 5 4 6 – T R E N D A N A LY S I S G AYAT R I S E S H A D R I
A DECADE OF CHANGE• Today’s young generation have found themselves at the very epicenter of major societal change. While Millennials may not yet be the CEOs of Fortune 500 companies or leaders of the free world, they are possibly the biggest influencers and innovators around today.
WHO IS GEN – Y? Ages: 18-30 years-old Size: estimated 50 million Buying power: $889.3 and growing Diverse: 40% identify as non-Caucasian Educated: Approx. 40% 18-22 year-olds enrolled in colleges. 25% of prior generationsWhat does business have to do to translate Gen Y core valuesinto business actions?
Strategy: Develop experiences that enable preferentialrelationships and connections with Gen Y.Connect: Reinvent the relationship with this generation using web, social based learning and support tools.Gen Y is here to stay and they want to stay connected!Peers Drive Relevance: Word of Mouth gives Millennials a method to validate claims, but it also enables them to learn about products and services from peers who can lend perspective and relevance.
PEERS DRIVE RELEVANCE: Spends almost 15 hours/day interacting with various media and communications technologies 57% of women age 18-34 admit to talking to others more online than face to face Check-ins, collaboration and communication are expectations, not nice-to-haves.
STRENGTHENING THE BRAND: Baking for Good combines sweet treats with a sweet policy. A percentage of all sales goes to a charity of the customer’s choice. The concept alone increases fan loyalty – instead of feeling guilty for purchasing a high-calorie item, you can feel good knowing your purchase is helping others.
SUNRISE SIGNS TO CAPTURE LEADS DIRECTLY FROM THEIR FACEBOOKPAGE!
GEN Y IS A BUSINESS “LINCHPIN CUSTOMER” FOR THEFUTUREHigh lifetime value and spend growth potentialIn conclusion, connecting and collaborating with Gen Y is a necessity rather than a nice to have feature in business
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