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Northbrook Online<br />Gwyneth Stupar<br />Web Services and Reference Librarian<br />Northbrook Public Library<br />
Facebook Statistics<br />People spend over 700 billion minutes per month on Facebook<br />Average user is connected to 80 ...
We Share A Mission<br />To reach Northbrook Residents in their online environments<br />
Our Facebook Page<br />Created in October 2008<br />By January 2009, we had 99 Fans<br />Today we have 344 Fans <br />
Another Tool to Promote our Services<br />“The Northbrook Public Library believes that access to information is essential ...
How We Use Facebook<br /><ul><li>Reach our online population
Update Fans with 2 posts per week
Pictures of Newsletter Pages
Pictures of Events (Patrons Tag)
Sponsor Logos
Emergency Announcements</li></li></ul><li>The Challenge<br />How do we update in a way that is timely and relevant?<br />
1 update; 3 places<br />
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Northbrook Online

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Transcript of "Northbrook Online"

  1. 1. Northbrook Online<br />Gwyneth Stupar<br />Web Services and Reference Librarian<br />Northbrook Public Library<br />
  2. 2.
  3. 3. Facebook Statistics<br />People spend over 700 billion minutes per month on Facebook<br />Average user is connected to 80 community pages, groups and events <br />Average user creates 90 pieces of content each month <br />More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month<br />-http://www.facebook.com/press/info.php?statistics<br />
  4. 4. We Share A Mission<br />To reach Northbrook Residents in their online environments<br />
  5. 5. Our Facebook Page<br />Created in October 2008<br />By January 2009, we had 99 Fans<br />Today we have 344 Fans <br />
  6. 6. Another Tool to Promote our Services<br />“The Northbrook Public Library believes that access to information is essential to a free, creative and democratic society. Therefore, the Library strives to provide the community with an accommodating environment for the dissemination, exchange, and evaluation of ideas and information. This mission is enabled by providing a wide variety of materials and resources, services, modern facilities and a professional staff.”<br />
  7. 7. How We Use Facebook<br /><ul><li>Reach our online population
  8. 8. Update Fans with 2 posts per week
  9. 9. Pictures of Newsletter Pages
  10. 10. Pictures of Events (Patrons Tag)
  11. 11. Sponsor Logos
  12. 12. Emergency Announcements</li></li></ul><li>The Challenge<br />How do we update in a way that is timely and relevant?<br />
  13. 13. 1 update; 3 places<br />
  14. 14. Promoting Facebook and Linking Community Pages<br />Link to OTHER organizations in Northbrook by using the “@”<br />
  15. 15. New Website Highlight:Events (Demonstration)<br /><ul><li>We are currently using a Content Management System called “Drupal”
  16. 16. This basically means that you can post a piece of content and display it in different ways</li></li></ul><li>What are others saying about you? Sign up for Google Alerts<br />
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