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After laying out the differences between market segmentation and classification in a previous blog post, this presentation was created to support a follow-up post providing an example of how segmentati...

After laying out the differences between market segmentation and classification in a previous blog post, this presentation was created to support a follow-up post providing an example of how segmentation was used to target growth for a new product by selecting customers for whom it had the greatest value proposition, allowing it to be priced at a significant premium to existing offerings (more details on how the pricing was set in a future post).

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pricing marketing industrial toolkit strategy commercialization market analysis

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