AT&T generated $47 million in new business within a period of 18 months using a combined content marketing and social media strategy. Content marketing’s ROI is real and compelling.
This slide deck explains how modern marketers are using content marketing to position their company as a trusted advisor and influence the B2B buying process from the beginning stages of the buyer’s journey.
It also contains other impressive ROI figures that can help persuade senior management to invest in a content marketing strategy, or if you’re already practicing content marketing, to increase resources for this key sales enablement initiative.
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