About I’m a Buyer Persona Institute Certified Practitioner and Content Marketing Consultant who specializes in B2B technology solutions. I help companies to gain a deep understanding of their buyers so that they know how to influence the criteria buyers use to evaluate solution options and how to persuade buyers to purchase their solution instead of their competitors.
My specialities are as following:
* Interview senior IT and business executives who chose you and your competitors to capture deep insights about how they made their purchasing decision and why
* Produce actionable buyer persona briefs for marketing and sales enablement
* Align buyer persona insights with the capabilities of y...