About I’m a Buyer Persona Institute Certified Practitioner and Content Marketing Consultant who specializes in B2B technology solutions. I help companies to gain a deep understanding of their customers and prospects so that they develop more relevant, engaging and persuasive messaging in support of their content marketing, traditional marketing and sales efforts.
These are the insights I can uncover about your customers and prospects*:
1) PRIORITY INITIATIVE: Why do some buyers make your solution category a strategic priority while others choose the status quo?
2) SUCCESS FACTORS: What do buyers expect to change in their organization after implementing your solution and why?
3) PERCEIVED B...