About I’m a Buyer Persona Institute Certified Practitioner and Content Marketing Consultant who specializes in B2B technology solutions. I help companies to gain a deep understanding of their buyers so that they develop more relevant, engaging and persuasive messaging in support of their content marketing, traditional marketing and sales efforts.
* Interview senior IT and business executives who chose you and your competitors to capture deep insights about how they made their purchasing decision, and who and what influenced them
* Produce actionable buyer persona briefs for marketing and sales enablement
* Align buyer persona insights with the capabilities of your company a...