Where is the business in newsnowadays ?<br />@ gstene<br />
Things used to be great !<br />
Welistened<br />
Wewatched<br />
And welovedsharingthe same events<br />
And theownerswherehappy<br />
And the journalists werehappy<br />
The old business modelworkedwell(Owningthecontentmodel)<br />Readers<br />Content<br />Commercials<br />News organisations...
Whatchanged?<br />Internet camealong and all of a sudden contentwas for free …<br />@ gstene<br />
<br />And everyonegotunhappy ! ? ! <br />@ gstene<br />
<br />Journalists: Becauseno-oneseemed to want to read  ”real news” anymore<br />Advertisers: Becausenobodyseemed to be a...
The old modeldoesn’twork in thenewchannel<br />Readers<br />Content<br />Commercials<br />News organisations have hadtheir...
Is there an alternative model?<br />@ gstene<br />Illustration from IRCopoly,DustinKnie<br />
The internetmodel ?<br />Partisipants<br />(users)<br />Content<br />Commercials<br />News organisationsmay have theirowne...
<br />Everyonemaygethappyagain?<br />Journalists: Because Partisipants writeaboutwhat’simportant and journalists getnewst...
The textualpresentation @<br />Readtheblog posting here: <br />http://gstene.wordpress.com/2009/09/07/what%E2%80%99s-the-b...
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Where Is The Business In News Nowadays

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Where Is The Business In News Nowadays

  1. 1. Where is the business in newsnowadays ?<br />@ gstene<br />
  2. 2. Things used to be great !<br />
  3. 3. Welistened<br />
  4. 4. Wewatched<br />
  5. 5. And welovedsharingthe same events<br />
  6. 6. And theownerswherehappy<br />
  7. 7. And the journalists werehappy<br />
  8. 8. The old business modelworkedwell(Owningthecontentmodel)<br />Readers<br />Content<br />Commercials<br />News organisationsproducedcontent and attractedreadersthat media ownerscouldsell to advertisers<br />(and hope thatreadersbecomesconsumersoftheirproducts and services)<br />@ gstene<br />
  9. 9. Whatchanged?<br />Internet camealong and all of a sudden contentwas for free …<br />@ gstene<br />
  10. 10. <br />And everyonegotunhappy ! ? ! <br />@ gstene<br />
  11. 11. <br />Journalists: Becauseno-oneseemed to want to read ”real news” anymore<br />Advertisers: Becausenobodyseemed to be able to sellthem ”a crowd” anymore<br />Readers: Becausenewsseemedto have become ”stupid…”<br />@ gstene<br />
  12. 12. The old modeldoesn’twork in thenewchannel<br />Readers<br />Content<br />Commercials<br />News organisations have hadtheirownershiptowardthecontent<br />And have beenunsucessfullylookingintohow to make a profitoncontent<br />@ gstene<br />
  13. 13. Is there an alternative model?<br />@ gstene<br />Illustration from IRCopoly,DustinKnie<br />
  14. 14. The internetmodel ?<br />Partisipants<br />(users)<br />Content<br />Commercials<br />News organisationsmay have theirownershiptowardthepartisipants<br />And lookintohow to make partisipants benefit from content and commercials ?<br />@ gstene<br />
  15. 15. <br />Everyonemaygethappyagain?<br />Journalists: Because Partisipants writeaboutwhat’simportant and journalists getnewstories<br />Advertisers: Partisipants tell themwhattheywant and need to buy<br />Partisipants:becausetheycancontribute and getbetternews and betterads.<br />@ gstene<br />@ gstene<br />
  16. 16. The textualpresentation @<br />Readtheblog posting here: <br />http://gstene.wordpress.com/2009/09/07/what%E2%80%99s-the-business-in-news-nowadays/<br />Otherblog postings: <br />www.gstene.wordpress.com<br />FollowmeonTwitter:<br />@gstene<br />@ gstene<br />

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