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Where Is The Business In News Nowadays
 

Where Is The Business In News Nowadays

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    Where Is The Business In News Nowadays Where Is The Business In News Nowadays Presentation Transcript

    • Where is the business in newsnowadays ?
      @ gstene
    • Things used to be great !
    • Welistened
    • Wewatched
    • And welovedsharingthe same events
    • And theownerswherehappy
    • And the journalists werehappy
    • The old business modelworkedwell(Owningthecontentmodel)
      Readers
      Content
      Commercials
      News organisationsproducedcontent and attractedreadersthat media ownerscouldsell to advertisers
      (and hope thatreadersbecomesconsumersoftheirproducts and services)
      @ gstene
    • Whatchanged?
      Internet camealong and all of a sudden contentwas for free …
      @ gstene

    • And everyonegotunhappy ! ? !
      @ gstene

    • Journalists: Becauseno-oneseemed to want to read ”real news” anymore
      Advertisers: Becausenobodyseemed to be able to sellthem ”a crowd” anymore
      Readers: Becausenewsseemedto have become ”stupid…”
      @ gstene
    • The old modeldoesn’twork in thenewchannel
      Readers
      Content
      Commercials
      News organisations have hadtheirownershiptowardthecontent
      And have beenunsucessfullylookingintohow to make a profitoncontent
      @ gstene
    • Is there an alternative model?
      @ gstene
      Illustration from IRCopoly,DustinKnie
    • The internetmodel ?
      Partisipants
      (users)
      Content
      Commercials
      News organisationsmay have theirownershiptowardthepartisipants
      And lookintohow to make partisipants benefit from content and commercials ?
      @ gstene

    • Everyonemaygethappyagain?
      Journalists: Because Partisipants writeaboutwhat’simportant and journalists getnewstories
      Advertisers: Partisipants tell themwhattheywant and need to buy
      Partisipants:becausetheycancontribute and getbetternews and betterads.
      @ gstene
      @ gstene
    • The textualpresentation @
      Readtheblog posting here:
      http://gstene.wordpress.com/2009/09/07/what%E2%80%99s-the-business-in-news-nowadays/
      Otherblog postings:
      www.gstene.wordpress.com
      FollowmeonTwitter:
      @gstene
      @ gstene