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Marketing tips by Pinnatta @Open Coffee Greece
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Marketing tips by Pinnatta @Open Coffee Greece

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Some basics steps of Marketing as well as some tips, things that worked or not and things we've learned while trying to reach our first 250K users.

Some basics steps of Marketing as well as some tips, things that worked or not and things we've learned while trying to reach our first 250K users.

Published in: Business, News & Politics

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Transcript

  • 1. #opencoffeegr
  • 2. Simple Math: No Study = Fail Study = No Fail -------------------------------------------No Study + Study = Fail + No Fail (No + 1) Study = (No + 1) Fail STUDY = FAIL
  • 3. Simple Math: Marketing = Science Science = Experiment and Observation Experiment and Observation -> Success SUCCESS CAN BE ENGINEERED
  • 4. The classic way Set goals Create Action plan Try Measure Results Analyze Optimize Learn
  • 5. Tip: NEVER ARGUE WITH METRICS
  • 6. Sometimes it’s: Set goals Create Action plan Try Measure Results Analyze Optimize Learn
  • 7. Step #0: Get Prepared • Understand the market and the competitors – Never Copy! – Analyze -> Understand ->Learn -> Improve • Understand yourself – Focus on what you can do best
  • 8. Step #1: Define your product Separate what your product is.... From what you say your product is
  • 9. Things we did wrong: Fear to define Pinnatta (Cards Vs Messages) We ended up with 2 main target groups!
  • 10. Step #2: Identify your target group It will help you decide: - the right strategy - the most suitable tools - the right people
  • 11. Things we did wrong: - We kept it open to anyone - We hired the wrong person for Marketing
  • 12. Tip: Go deeper! Identify the ideal individual!
  • 13. Here’s ours: • • • • Her name is Laura. She’s 32. She is a brunette, nice looking girl Personal life: complicated Takes her career seriously; thus not enough time for personal life • Friends and Family: Mean everything but has not enough time • Likes: hung around with friends, go out for fun, watch movies, listen music, sports
  • 14. Remember: There is not online and offline anymore. There’s only sleep and awake! David Shing – AOL @ TEDxAthens 2012
  • 15. Step #3: Set Goals Consider: - The cost - The effort required - The resources - The time!
  • 16. Tip: Set Realistic Goals!
  • 17. Step #4: Create your funnel Find the right and shortest way to drive the user from stage to stage
  • 18. Things we did wrong: - We had no funnel from the beginning
  • 19. Here’s ours: Install Registered Active user Sender Paid Customer Returning user
  • 20. Step #5: Understand the tools • Leverage them • Think of alternative ways to use them
  • 21. Things that worked: - Hack Appstore: #1 in Canada, Sweden, Norway (top charts in 20 more countries) - Use Facebook for PR (replace PR firms)
  • 22. Step #6: Create your strategy • • • • Company Marketing Bible 360 campaign at every consumer’s touch point Find the right message for each target group Daily Engagement Plan
  • 23. Tip: Make your message simple and swallowable
  • 24. Remember: WHAT The Golden Circle HOW WHY Simon Sinek – 2009
  • 25. Step #7: Create your action plan • Set milestones • Give authority • Adapt
  • 26. Tip: Find the right partner for each goal!
  • 27. Remember: One thing at a time!
  • 28. Things that worked: - Facebook UA at $0.18 per completed install - Daily Usage x3 - PR
  • 29. Take away notes: • • • • • It’s all about performance You can hack it! Statistics will show you the way! Be open minded and adapt! Put yourself in your customer shoes!
  • 30. Thank you