Tagging
       Gene Smith
CanUX 2007 • Banff, Alberta
“When the hype wears down... I think
tagging will have altered the information
landscape in a fundamental way”
           ...
Tagging is...
• Simple, flexible, extensible
• Quick
• Social
• Collaborative
Social
Information
                                                          Software
Architecture
                       ...
User           Resource




        Tags


   Tagging System
“When the hype wears down... I think
tagging will have altered the information
landscape in a fundamental way”
           ...
vs.
Volume




Time
Volume




Time
                ?
Landscape
• Static ➔ Dynamic
• Low(er) Volume ➔ High(er) Volume
• Localized ➔ Ubiquitous and Immersive
• Centralized ➔ Dis...
“Believe it or not, we are all becoming
librarians... “
“As the Internet provides users with the
freedom to publish inform...
Five Motivations

• Ease of Use
• Personal Information Management
• Collaboration and Sharing
• Fun
• Self Expression
Exercise


•   Tag vase with
                        •   Tag vase with
    stickies                stickies
•   Fold them ...
Social Tagging

• Social Hum
• Object-centered sociality
• Lowered barriers to participation
• User-generated Innovation
1   2
Community
                             Community

                                                                        ...
Geotagging
• Marker tag
 • “geotagged”
• Two machine tags
 • “geo:lat=54.5213”
 • “geo:long=-113.1323”
upcoming:event=171852
namespace : predicate = value




clothing:size=quot;largequot;
blog:via=quot;http://atomiq.orgquot;...
Read/Write Web
• Simple read/write system for web
  applications:
 • RSS feeds for every tag
 • Tag any resource
• Your we...
Exercise

• Discuss tagging patterns
• Your observations
• Questions
Antisocial Tagging
• Cold-start Problem
• Messy Metadata
• Vocal Minority
• Bad Actors
Puff                      Sean
            =              =              =           =
 Diddy          P. Diddy           ...
parent




child            child
Trends

• More structure
• Better visualizations
• Better algorithms
• Niche solutions
Thanks!

 Available December 27
 Pre-order now!
 Book site: http://genesmith.ca
Smith
 ene                             nce
G                           perie
                         Ex
                 ...
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Tagging (Canux 2007)

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An introductory presentation on tagging from CanUX 2007.

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Tagging (Canux 2007)

  1. 1. Tagging Gene Smith CanUX 2007 • Banff, Alberta
  2. 2. “When the hype wears down... I think tagging will have altered the information landscape in a fundamental way” - Jon Udell
  3. 3. Tagging is... • Simple, flexible, extensible • Quick • Social • Collaborative
  4. 4. Social Information Software Architecture Computer-mediated Organizing info so collaboration and others can find it sharing Tagging Social metadata Personal Information Management Organizing your information to get things done
  5. 5. User Resource Tags Tagging System
  6. 6. “When the hype wears down... I think tagging will have altered the information landscape in a fundamental way” - Jon Udell
  7. 7. vs.
  8. 8. Volume Time
  9. 9. Volume Time ?
  10. 10. Landscape • Static ➔ Dynamic • Low(er) Volume ➔ High(er) Volume • Localized ➔ Ubiquitous and Immersive • Centralized ➔ Distributed • Authoritarian ➔ Social
  11. 11. “Believe it or not, we are all becoming librarians... “ “As the Internet provides users with the freedom to publish information, it quietly burdens them with the responsibility to organize that information” - Peter Morville & Lou Rosenfeld
  12. 12. Five Motivations • Ease of Use • Personal Information Management • Collaboration and Sharing • Fun • Self Expression
  13. 13. Exercise • Tag vase with • Tag vase with stickies stickies • Fold them in half • Place them on the outside • Place them inside
  14. 14. Social Tagging • Social Hum • Object-centered sociality • Lowered barriers to participation • User-generated Innovation
  15. 15. 1 2
  16. 16. Community Community Article Article submission submission Creating ' broadcast' Creating ' broadcast' content (messageboards) content (messageboards) Short commenting (eBay reviews; Friends Reunited) Votes/polls and tagging Reading web content, 'sending to a friend' Reading web content © BBC 2005 Current steps to participation Possible steps to participation
  17. 17. Geotagging • Marker tag • “geotagged” • Two machine tags • “geo:lat=54.5213” • “geo:long=-113.1323”
  18. 18. upcoming:event=171852 namespace : predicate = value clothing:size=quot;largequot; blog:via=quot;http://atomiq.orgquot; dc:title=quot;Taggingquot; geo:long=113.132
  19. 19. Read/Write Web • Simple read/write system for web applications: • RSS feeds for every tag • Tag any resource • Your web application is a database! • User-generated innovation
  20. 20. Exercise • Discuss tagging patterns • Your observations • Questions
  21. 21. Antisocial Tagging • Cold-start Problem • Messy Metadata • Vocal Minority • Bad Actors
  22. 22. Puff Sean = = = = Diddy P. Diddy Puffy Daddy Combs Slim Marshall = = Eminem Shady Mathers Preferred Alternate Term Terms
  23. 23. parent child child
  24. 24. Trends • More structure • Better visualizations • Better algorithms • Niche solutions
  25. 25. Thanks! Available December 27 Pre-order now! Book site: http://genesmith.ca
  26. 26. Smith ene nce G perie Ex User rm Fo l, n incipa ca Pr form. @n .smith .org ne mith ail: ge //atomiq m/gs Em r.co ith p: g: htt tp://twitte e.net/gsm Blo ar ht itter: p://slidesh Tw tt des: h Sli
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