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My presentation for the Social IA Workshop at the IA Summit (March 22, 2007)

My presentation for the Social IA Workshop at the IA Summit (March 22, 2007)

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Social Information Architecture Workshop Social Information Architecture Workshop Presentation Transcript

  • Social Information Architecture IA Summit 2007 Las Vegas, Nevada March 22, 2007
  • Today’s Agenda
    • 8:30 Introduction to Social IA
    • 10:15 Tagging and Folksonomies
    • 1:00 Designing for Social Sharing
    • 3:30 Presentations, Q & A
    • 5:00 Wrap-up & Drinks
  • About the Exercises
    • We’ll break into small groups (5 or 6 people)
    • Work with the same group all day
    • Each speaker has different exercises
    • Speakers might influence each others’ exercises
    • Present in the afternoon
  • Speakers
    • Rashmi Sinha
    • Thomas Vander Wal
    • Gene Smith
    • Information Architecture is the
    • Structural design of shared information environments
    • Information Architecture is the
    • Structural design of shared information environments
    • Shared design of semi-structured information environments
  • Social information architecture
    • User actions create some or all of the structure of an information environment
    • Using the wisdom of crowds to solve the problems of IA
      • Find, use and interact in information environments
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  • Why is social IA important?
    • Growth in online collaboration
    • Emergence of web as social infrastructure
    • Increasing interest in using social media for business purposes
    • Pressure to move beyond hand-crafted IA
  • Recent Trends
    • Mass amateurization
    • Mass collaboration
    • Online sharing
    • Explosion of web-based social technologies
  • Social Software Definition
    • Social software enables people to rendezvous, connect or collaborate through computer-mediated communication.
      • Wikipedia
  • More Social Software Definitions
    • Software that treats groups different that individuals
    • Stuff that gets spammed
    • “ people will bend communications tools to social uses”
      • Clay Shirky
  • Social Software Building Blocks
  • Wisdom of Crowds
    • Under the right conditions, groups are smarter than individuals
    • Conditions
      • Diversity
      • Independence
      • Decentralization
      • Aggregation
  • Architectures of Participation
    • Systems designed
      • For user contribution
      • Around the culture and economics of openness
      • For individuals, groups and crowds
  • Creators, Synthesizers and Consumers
  • A Digression…
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  • Yahoo’s Popular Photos
    • Different actions lead to different patterns
    • Patterns are consistent (but subtle)
    • This is information architecture
    • Need to understand them if we are to create structure from them
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  • Three ingredients for social IA
    • Capture User Actions
    • Aggregate and Display
    • Feedback
  • User Actions
  • User Actions
    • Things people do online that we can track
    • Building blocks
      • Popularity
      • Community
      • Reputation
    • Ignore higher goals & motivations
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  • Del.icio.us
  • Amazon
  • YouTube
  • The Genius of Digg
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  • Aggregation & Display
    • Bringing together user actions in a relevant way
    • Displaying them
    • Rules
  • Kinds of Aggregation (not an exhaustive list)
    • Listing
    • Ranking
    • Clustering
    • Collaborative filtering
    • Other algorithms
  • Listing (and prototagging)
  • Ranking
    • Count an action
    • Order them
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  • NYTimes.com
  • Clustering
  • Collaborative Filtering
  • Other Algorithms
  • Interestingness
  • Feedback
    • A feedback loop is a system where outputs are fed back into the system as inputs, increasing or decreasing effects.
    • - Wikipedia
  • Positive Feedback
    • First, close your eyes
    • Listen for clapping
    • If you hear a clap, you must also clap
    • Try to clap within 0.5 seconds
    • Don’t stop until I say stop
  • Negative Feedback
    • First, close your eyes
    • Listen for clapping
    • If you hear a clap, you must also clap
    • Try to clap within 0.5 seconds
    • Once you’ve clapped, you can’t clap again for two seconds
  • Positive feedback
    • If someone immediately around you has their hand up, raise your hand
    • For now, ignore empty chairs
  • Negative feedback
    • If the person immediately in front of you or to your left has their hand, raise your hand
    • If they put their hand down, put your hand down
  • Feedback fuels system
  • Positive feedback in Digg
  • Positive feedback in Digg
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  • Democradig
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  • Tagging Suggestions
    • “ There are obvious dangers in establishing a positive feedback loop where potentially unsuitable tags may be reused due to the tag’s initial popularity and subsequent exposure as a tag recommendation. This leads one to wonder whether it is preferable to have popular (but perhaps not intuitively obvious) tags, or to have a larger spread of relatively uncommon tags, possibly representing more accurate reflections or a wider spread of points of view”
      • Marieke Guy & Emma Tonkin
  • Places to Intervene (also not an exhaustive list)
    • Introduce delays
    • Modify the strength of feedback loops
    • Who has access to what information?
    • Adjust incentives and punishments
    • Change the system
  • Challenges
    • Spam
    • Gaming
    • Balance
    • Relevance
    • Unintended consequences
  • Design Principles
    • Allow for different levels of engagement
    • Monitor and tweak feedback loops
    • Trade-offs: transparency v. gaming
      • Digg started simple, became more complicated to deal with gaming (but also became less satisfying to use)
    • Participate in larger ecosystem
      • YouTube is viral
    • Design new actions, aggregators, display
  • Exercise