MMU Introduction
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MMU Introduction

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MMU Introduction MMU Introduction Presentation Transcript

  • Mobile Money for the Unbanked Working Group
    Seema Desai, MMU Director
    October 2010, Kuala Lumpur
  • Our Goal

    By 2012, the MMU initiative will have made mobile money services available to 20 million new unbanked customers living under 2 USD per day. Mobile money will be considered mainstreambusiness for mobile operators, be extensively available to those who have been previously unbanked, and extend the reach and reduce the cost of formal financial services such as savings, insurance and credit

  • The MMU Team
    Paul Leishman
    MMU Manager
    Seema Desai
    MMU Director
    Andrew Zerzan
    MMU Regulatory Director
    Neil Davidson
    MMU Manager
    Maha Khan
    MMU Coordinator
    Camilo Tellez
    MMU Analyst
  • MMU in Asia
    MMU Grantees
    MMU Opportunity
    “Over 60% of the world’s population lives in Asia .. “
  • Phases of MMU
    4. Develop new products and business models
    4
    Impact
    3. Embed best practices
    3
    2. Develop best practice guides, case studies
    2
    1. Understand the industry’s needs
    1
    October 2010
    5th MMU Working Group
    February 2009
    MMU Launch
  • MMU Fund Portfolio
    Afghanistan
    Bangladesh
    Pakistan
    Qatar
    Cote D’Ivoire
    West Africa
    Philippines
    Kenya
    Cambodia
    India
    Cameroon
    Thailand
    Fiji
    Sri Lanka
    Uganda
    Tanzania
    East Africa
    Brazil
    Indonesia
  • Deployment Design
    • Team
    • Agent Network
    MMU Deployment Framework
    Pricing
    • Structure
    • Abuse Assessment
    Marketing
    • Branding
    • Promotion and Timing
    Market Mapping
    • Opportunity Assessment
    • Regulatory Assessment
    Partnership Development
    • Bank Partnerships
    • Tech Partnerships
  • More Interactive ….
    Marketing breakout session
    KYC training
    “Barcamp” style session
    Q&A
    Unanswered questions?
    Send them to:
    e-mail
    mmu@gsm.org
    SMS
    +60123211275
    (include your name)
    or
  • Thank you, terimakasih!