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Introduction
 

Introduction

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  • MMU content: 7th Working Group3rd Leadership ForumRegulatory Training

Introduction Introduction Presentation Transcript

  • Seema Desai
    MMU Director
    Mobile Money for the Unbanked ProgrammeWorking Group – 27th June 2011, Singapore
  • Selected MMU resources
    Pricing and commissions webinar
    Articles
    Tools
    Profitability toolkit
    A financial model designed to allow operators to assess the overall performance of their mobile money offering
    Driving customer usage of mobile money for the unbanked
    • Why is it so difficult for mobile operators to bring mobile money to scale?
    • What does the journey from unawareness of mobile money to regular use look like, and what implications does this have for the marketing mix?
    • Is mobile money a mass-market proposition?
    • What promotions lead to regular use? Which don’t?
    Consumer insights toolkit
    A guide to conducting qualitative and quantitative market research on mobile money
    Is there really any money in mobile money?
    • How much must an MNO invest in mobile money before turning a profit?
    • How significant are airtime distribution savings, churn reduction benefits and ARPU uplift to profitability compared to direct revenues?
    • Which costs can be actively managed to achieve profitability?
    Mobile money dashboard
    • Aggregate volume and value
    • Customer base
    • Customer engagement
    • Agent engagement
    • Customer and agent balance
    Managing and effectively structuring operator-bank relationships to offer mobile money for the unbanked
    • What are the activities in the mobile money value chain? For each of these activities, is a bank or an operator better to carry it out?
    • What is the different between bank-led and operator-led models from a commercial perspective?
    • Are relationships between banks and operators to offer mobile money real partnerships?
    Building, incentivising, and managing a network of mobile money agents
    • How can operators solve the “chicken and egg” problem by calibrating the growth of their agent networks?
    • What value do aggregators, superagents, and other intermediaries add?
    • What kind of monitoring and oversight to agents require?
    • Are there synergies between airtime and mobile money sales?
    Mobile money marketing gallery
  • Find these and more at mmublog.org
  • Finally—join us in Singapore