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Techshow 2008

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Greg Siskind's presentation at the ABA Techshow in Chicago - March 2008

Greg Siskind's presentation at the ABA Techshow in Chicago - March 2008

Published in: Business, Technology
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Transcript

  • 1. Matchmaker, Matchmaker: Webinars, Blogging and Podcasts
    • ABA TECHSHOW – March 15, 2008
    • Greg Siskind ( [email_address] )
    • Kevin O’Keefe ( [email_address] )
  • 2. BLOGS – The Pluses
    • Extremely effective way market a niche practice, or promote firm news
    • Very easy to use software that can be updated quickly and easily
    • Content easier to generate quickly
    • Search engines like them
    • Good way to recycle content – articles, powerpoints, video and audio files
  • 3. BLOGS – The Minuses
    • Easily become stale without regular attention
    • Not a substitute for writing articles (though the two complement each other)
    • Tougher to monitor and requires training and trust
    • Lack of formality might not fit image of a firm
    • Not always easy to come up with news in very narrow subject-matter web sites
  • 4. My Blogs
    • The original law firm blog
    • The big blog – news and opinion at http://blogs.ilw.com/gregsiskind
    • Visalaw blog – PR-oriented (news articles, announcements, etc.)
    • Health Care Immigration
    • Fashion, Arts Sports Immigration
    • Employer Immigration Compliance
    • Technotes – Gadgets and tech for lawyers
  • 5. Setting up a Blog
    • The major providers – Blogger, Typepad, LiveJournal (all free) or Movable Type, Wordpress or Textpattern (not free, but cheap)
    • RSS and blog feeds
    • Major feed services – Bloglines , Newsgator, Yahoo!, Rojo, Newsburst
  • 6. What to Put on Your Blog
    • Analyze your target audience
    • Keep it short
    • Link to documents, articles, cases, regs, legislation, other web sites, etc.
    • Slideshare.net
    • YouTube
    • Add graphics when you can
    • Mobile blogging
  • 7. Podcasting
    • What is a podcast? (hint: you don’t need an iPod)
    • Why should I podcast?
      • Informal way to share expertise
      • Shows you’re cutting edge
      • Closet performer
      • Some people are more comfortable speaking than reading
      • Good way to recycle presentations
    • Why not to podcast
      • Not suited for radio
      • Scripting is a lot of work
      • Editing and mixing a pain
      • Sticking with it (podfading)
  • 8. Setting Up A Podcast
    • What equipment do I need?
      • External
    • What software do I need?
      • Podcast Station or Audacity for the mixing
      • Podcast host – Hipcast, etc.
    • The content
      • Multiple voices are better (interviews are good)
      • Short is better than long
      • Recycle seminars
  • 9. Publicizing Your Podcasts
    • Tell your clients, friends, colleagues
    • Announce it regularly on your web site and in your newsletters
    • RSS
    • Link your podcasts in your blog
    • iTunes and podcast services
  • 10. Webinars
    • What is a webinar?
    • Providers – Webex, GotoMeeting, Dimdim, Zoho
    • YouTube
    • Content strategies
      • Client training
      • Educational programming for prospective clients
    • Voice – consider teleconference service ( www.freeconferencecall.com ) or via web
    • Recording
  • 11. Social Networks
    • Facebook
    • LinkedIn
    • Xing

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