Techshow 2008
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Greg Siskind's presentation at the ABA Techshow in Chicago - March 2008

Greg Siskind's presentation at the ABA Techshow in Chicago - March 2008

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    Techshow 2008 Techshow 2008 Presentation Transcript

    • Matchmaker, Matchmaker: Webinars, Blogging and Podcasts
      • ABA TECHSHOW – March 15, 2008
      • Greg Siskind ( [email_address] )
      • Kevin O’Keefe ( [email_address] )
    • BLOGS – The Pluses
      • Extremely effective way market a niche practice, or promote firm news
      • Very easy to use software that can be updated quickly and easily
      • Content easier to generate quickly
      • Search engines like them
      • Good way to recycle content – articles, powerpoints, video and audio files
    • BLOGS – The Minuses
      • Easily become stale without regular attention
      • Not a substitute for writing articles (though the two complement each other)
      • Tougher to monitor and requires training and trust
      • Lack of formality might not fit image of a firm
      • Not always easy to come up with news in very narrow subject-matter web sites
    • My Blogs
      • The original law firm blog
      • The big blog – news and opinion at http://blogs.ilw.com/gregsiskind
      • Visalaw blog – PR-oriented (news articles, announcements, etc.)
      • Health Care Immigration
      • Fashion, Arts Sports Immigration
      • Employer Immigration Compliance
      • Technotes – Gadgets and tech for lawyers
    • Setting up a Blog
      • The major providers – Blogger, Typepad, LiveJournal (all free) or Movable Type, Wordpress or Textpattern (not free, but cheap)
      • RSS and blog feeds
      • Major feed services – Bloglines , Newsgator, Yahoo!, Rojo, Newsburst
    • What to Put on Your Blog
      • Analyze your target audience
      • Keep it short
      • Link to documents, articles, cases, regs, legislation, other web sites, etc.
      • Slideshare.net
      • YouTube
      • Add graphics when you can
      • Mobile blogging
    • Podcasting
      • What is a podcast? (hint: you don’t need an iPod)
      • Why should I podcast?
        • Informal way to share expertise
        • Shows you’re cutting edge
        • Closet performer
        • Some people are more comfortable speaking than reading
        • Good way to recycle presentations
      • Why not to podcast
        • Not suited for radio
        • Scripting is a lot of work
        • Editing and mixing a pain
        • Sticking with it (podfading)
    • Setting Up A Podcast
      • What equipment do I need?
        • External
      • What software do I need?
        • Podcast Station or Audacity for the mixing
        • Podcast host – Hipcast, etc.
      • The content
        • Multiple voices are better (interviews are good)
        • Short is better than long
        • Recycle seminars
    • Publicizing Your Podcasts
      • Tell your clients, friends, colleagues
      • Announce it regularly on your web site and in your newsletters
      • RSS
      • Link your podcasts in your blog
      • iTunes and podcast services
    • Webinars
      • What is a webinar?
      • Providers – Webex, GotoMeeting, Dimdim, Zoho
      • YouTube
      • Content strategies
        • Client training
        • Educational programming for prospective clients
      • Voice – consider teleconference service ( www.freeconferencecall.com ) or via web
      • Recording
    • Social Networks
      • Facebook
      • LinkedIn
      • Xing